LG Electronics is a South Korean multinational electronics company with five divisions: Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions. It is the world's second largest TV manufacturer and fifth largest mobile phone maker. The document provides details on LG's operations, products, branding and sponsorships.

1. A Brief Report On LG Electronics

2. Introduction
• LG Electronics is a South Korean multinational electronics
company headquartered in Yeouido-dong, Seoul.
• The company operates its business through five divisions:
Mobile Communications, Home Entertainment, Home
Appliances, Air Conditioning, and Energy Solutions.
• It is the world's second-largest television manufacturer
(after Samsung).
• LG is the world's fifth-largest mobile phone maker by unit
sales in the second quarter of 2012.
• LG Electronics has about 75 subsidiaries worldwide.

3. Operations
The operations of LG electronics are divided into four
divisions;
1. Home Entertainment division
2. Mobile Communications division
3. Home Appliances division
4. Air Conditioning & Energy Solutions division

4. 1. Home Entertainment division
• The Home Entertainment division offers Plasma
TVs, LCD TVs, PDP Modules, OLED Panels, USB
Memory, Flat Panel Computer Monitors, Home Theatre
Systems, Blu-ray Disc players, DVD Recorders, Super
Multi DVD Rewriters, CD±RW, Notebook PCs, Desktop
PCs, MP3 Players.
• The Home Entertainment division merged with the
Business Solutions Division in October 2010.

5. 2. Mobile Communications division
• The Mobile Communications division provides mobile
communication terminals, personal computers and
communication devices.
• LG mobile devices are made for CDMA networks as well
as for CDMA networks worldwide. LG phones are
available also in unlocked versions that can be used on
any GSM network worldwide.
• LG sold 116.7 million mobile phones in
2010, corresponding to a market share of 8.4%.

6. 3. Home Appliances division
• The Home Appliances division manufactures
refrigerators, washing machines, microwave
ovens, vacuum cleaners, compressors, and motors.
• Its 2007 sales totalled KRW 11.8 trillion, accounting for
29% of the company's total revenue. The division's profit
was KRW 717.1 billion. About 35% of the company's
home appliance revenue comes from the North American
market.

7. 4. Air Conditioning & Energy Solutions division
• The Air Conditioning & Energy Solutions division
makes air conditioners and LED lighting.

8. Products
LG Electronics' products include;
1. computers,
2. televisions,
3. mobile phones,
4. home appliances and
5. semiconductors (DRAM, SDRAM and flash memory).

9. Advertising and sonic branding
• Sound branding (also known as audio branding, music
branding, sonic branding, acoustic branding or sonic
mnemonics) is the use of sound to reinforce brand
identity.
• The mnemonic G♭ E♭ F♭ D♭ E♭ C♭, (MP3 file of
sonic logo) was produced by Musikvergnuegen and
written by Walter Werzowa in 2008. The sonic tag has
been featured in commercials and devices and is
recognized worldwide.

10. Brand Identity
• LG is the brand that is Delightfully Smart. "Life's Good" slogan, and
futuristic logo are a great representation of what we stand for.
• Global, Tomorrow, Energy, Humanity and Technology are the pillars that
this corporation is founded on; with the capital letters L and G positioned
inside a circle to centre our ideals above all else, humanity. The symbol
mark stands for LG’s resolve to establish a lasting relationship with, and
to achieve the highest satisfaction for their customers.
• The letters "L" and "G" in a circle symbolize the
world, future, youth, humanity, and technology. LG’s philosophy is based
on Humanity. Also, it represents LG's efforts to keep close relationships
with our customers around the world. The symbol mark consists of two
elements: the LG logo in LG Grey and the stylized image of a human
face in the unique LG Red color. Red, the main color, represents our
friendliness, and also gives a strong impression of LG's commitment to
deliver the best. Therefore, the shape or the color of this symbol mark
must never be changed.

11. Brand Identity
• LG’s logo is the fundamental visual expression used to identify
LG. It expresses the quality and sophistication that is the
hallmark of LG products. It is simple, modern and distinctive.
Consistent and proper usage of the logo is absolutely essential.
The logo is symbolic of LG’s steadfast reputation for
excellence; therefore, any variation of the logo diminishes the
visual identity of LG Electronics and its products.
• LG has two versions of their logo: Corporate Logo and 3D
Logo.
• The updated 3D Logo retains the heritage and equity of the
Corporate Logo, while aligning with their new positioning. It
was redrawn to strengthen the visual impact of their symbol
mark and help communicate their attributes.

12. CORPORATE LOGO -
Applicable Items :
• - Stationery
• (Business Card, Letterhead, Envelope)
• - Office templates (Fax, Memo)
• - Awards
• - ID badges
• - Corporate signs

13. 3D LOGO -
Applicable Items :
• - Advertising
• (Print, Online, TV and Outdoor)
• - Websites and microsites
• - Promotional literature
• (Leaflet, Brochures, etc)
• - Packaging
• - Retail signs and POPs
• - Shopping bags
• - Service vehicle

14. Sponsorships
• LG Electronics sponsored the English football club
Weyside Rovers (Guildford) from 2000 until 2002 and the
English football club Fulham F.C until July 2010.
• LG sponsored the Brazilian football club Sao Paulo FC
from 2001 to 2009, during which time the club were the
winnners of the 2005 FIFA Club World Championship. LG
currently sponsor the Australian Football League team
Fremantle Football Club, the Costa Rican football club
Liga Deportiva Alajuelense, the Australian National Rugby
League team Cronulla Sharks, and the Argentinian club
Boca Juniors.

15. Sponsorships
• LG sponsors the International Cricket Council, the world
governing body for cricket. It also sponsors ICC Awards.
• During the period 2001–2003 LG sponsored the snooker Grand
Prix. During these years the tournament was known as the LG
Cup.
• In 2008 LG became sponsors of the Extreme Sport 'FSO4
Freeze' festival and in January 2009 LG became a Global
Partner and Technology Partner of Formula One.
• LG is now an official supplier to Virgin Racing, as well as Lotus
Racing and engine manufacturer Cosworth.
• LG sponsors the LG Mobile World Cup texting competition.
• LG also sponsors London Fashion Week and the LG Arena in
Birmingham.
• They also have sponsored professional Starcraft 2, Incredible
Miracle since 2011.