The document discusses the growing demand for digital content creation driven by increasing social media usage and digital advertising expenditures. It notes that the global digital content creation market is expected to reach $38.2 billion by 2030, growing at a 12% compound annual rate between 2020 and 2030. Effective content creation requires understanding customer needs and engaging audiences with the right format and delivery method for desired content.

1. With the boom in the digital industry
and collaboration of banks, it is essential
to reach to your customers and be
available on every social media platform.
The expenditure on social media
advertising is expected to grow by 40 to
45% by 2030.
Facebook and YouTube are expected to
grow by 1.5 billion and 1 billion
respectively.
Digital content creation software helps in
authoring, distributing, and publishing
digital content that is triggering the
demand for the digital content creation
market.
Facebook 2030 Youtube 2030 Facebook 2020 Youtube 2020
The Global Digital Content
Creation Market size is expected
to reach US$ 38.2 billion by 2030
at a CAGR of 12% during 2020
and 2030, according to a report.
INDUSTRY ANALYSIS ON SOCIAL MEDIA
MANAGING AND CONTENT CREATING

2. CUSTOMER NEEDS
The use of social media plays a significant
role in customer service. The mutual
benefits of easy brand accessibility via
Twitter, Facebook, YouTube, and others
allow easy customer contact and engaging
social interaction, providing brand building
and widescale contact through multiple
channels.
From an entrepreneur’s perspective, it saves a
lot of time and money. With a solid
understanding of the audience and what
content they desire, the last component is
planning for when and where the content will
be needed. Knowing how customers engage
with content can help determine the best
format and delivery method.

3. MARKETING STRATEGY
Cause related marketing
Sustainable marketing
Tie-in product marketing
‘Inducing curiosity’ marketing
Slogans and powerful visual ads
PS: Writing about their pain points, challenges, and
questions gives you the best chance of engaging with
them. Content at the awareness stage should be
educational, how-to advice.

4. BUSINESS MODEL
Business -To- Business Models (B2B):
When the dealings or the transactions take place
between two companies or the business then this type
of business model is known as business to business
models.
It has good market predictability and more market
stability. Since under B2B sale is made in bulk
amount this model leads to lower cost for the
businesses.
The best example of this type of business model in
India is India Mart & Inter Mesh which is a wholesale
B2B marketplace. It offers millions of products to its
customers which includes consumer electronics,
machinery, apparel and many more.

5. OVERVIEW OF THE COMPETITION
As the technology era has taken a rise in the past
decades, the social media marketing has seen a sharp
rise in its employment but more than the
agencies/companies there are a lot more freelancers
around the globe seeking for a right opportunity.
As its still in the development phase resembling our
country and would grow by 43.9% according to studies
we stand a chance to compete and gain brownie points
for being an unique agency as there a very few
agencies that provide opportunities to every segment
of the society for learning as well as getting
opportunities to work in a grand place.

6. RISKS
1. Managing last minute changes
2. Dealing with writer’s block
3. Consistently generating quality
content
4. Dealing harsh feedback
5. Finding time for everything
6. Getting executive or client approval

7. IMPLEMENTATION OF THE PLAN
 Completing a proper digital marketing course and
applying somewhere for an internship for work
experience.
 Creating a bank account with the company name
to receive payments.
 Designing a website for easy application to the
agency and completing it with an interview.
 Setting up a legal entity to work as
a business so we can charge clients
with proper invoice and pay taxes to
government.
 Taking in an accountant’s reliable
advice regarding the financial
management as well as developing
ideas for customer satisfaction.

8. FINANCIAL
PROJECTIONS
Fixed assets –
200000
Operating capital -
200000
1st year – 2,50,000 –
3,00,000
Within 3 years –
6,00,000
On the long run –
10,00,000+
FINANCIAL
NEEDS