This document discusses the rise of online video and native advertising. It notes that online video viewing is growing rapidly in the Middle East, especially in Saudi Arabia. It advocates that brands use online video to express their brand promise and extend content experiences. It also discusses the rise of native advertising and defines it as paid content that is integrated into the look and feel of the site in a non-intrusive, transparent way that respects the user experience. Common types of native ads include in-feed units, recommendation widgets, and promoted listings.