How to run a social media listening program, presented by Keith McArthurSocialMedia.org
In his presentation, Rogers Communications' VP of Social Media, Keith McArthur, teaches a class on how to develop and maintain an enterprise social media listening program.
He talks about how to listen, monitor, and track social media conversations and apply those insights to your social media strategy.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
From ITC Agent Conference 2016...
Are you on social media but struggling with how to use it? Do you know the basics of using Facebook and Twitter but know there's more to it? In this breakout, you'll learn how to take your social media marketing to the next level and leave with tips you can use to improve your social media presence.
How to run a social media listening program, presented by Keith McArthurSocialMedia.org
In his presentation, Rogers Communications' VP of Social Media, Keith McArthur, teaches a class on how to develop and maintain an enterprise social media listening program.
He talks about how to listen, monitor, and track social media conversations and apply those insights to your social media strategy.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
From ITC Agent Conference 2016...
Are you on social media but struggling with how to use it? Do you know the basics of using Facebook and Twitter but know there's more to it? In this breakout, you'll learn how to take your social media marketing to the next level and leave with tips you can use to improve your social media presence.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? This presentation will help nonprofits figure out which metrics matter most, review key data points to consider, and recommend tools and processes for collecting and reporting digital metrics.
Meico Whitlock, the Associate Director of Communications at NASTAD gave this presentation at #SM4NP DC on June 18, 2015.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
SEJ's audit panel Social Producer, Caitlin Rulien; Features Writer, Anna Crowe; and SEJ's Founder, Loren Baker share recommendations about SEO, social media strategy and on-site content on selected websites.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
Have you considered hosting webinars and aren’t sure where to start? Or, have you held webinars but didn’t really see the results you were hoping for?
Join Danielle Antosz, Senior Editor of Search Engine Journal in this ‘webinar about webinars’ to discuss the basic elements of a successful webinar, and show you how to use this format to educate your audience and build your brand.
Jayme Soulati, president of Soulati Media, Inc., was keynote speaker for the content track at #ConvergeSouth, Oct. 11, 2013. Her presentation includes the debut of her new book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders (available at http://MessageMapping.co); the timeline of a blogger, an invite to a webinar with @Cision on The Future of Content, and reference to a free #podcasting book.
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal
Event: #SEJSummit London Hosted by Searchmetrics
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? This presentation will help nonprofits figure out which metrics matter most, review key data points to consider, and recommend tools and processes for collecting and reporting digital metrics.
Meico Whitlock, the Associate Director of Communications at NASTAD gave this presentation at #SM4NP DC on June 18, 2015.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
SEJ's audit panel Social Producer, Caitlin Rulien; Features Writer, Anna Crowe; and SEJ's Founder, Loren Baker share recommendations about SEO, social media strategy and on-site content on selected websites.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
Have you considered hosting webinars and aren’t sure where to start? Or, have you held webinars but didn’t really see the results you were hoping for?
Join Danielle Antosz, Senior Editor of Search Engine Journal in this ‘webinar about webinars’ to discuss the basic elements of a successful webinar, and show you how to use this format to educate your audience and build your brand.
Jayme Soulati, president of Soulati Media, Inc., was keynote speaker for the content track at #ConvergeSouth, Oct. 11, 2013. Her presentation includes the debut of her new book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders (available at http://MessageMapping.co); the timeline of a blogger, an invite to a webinar with @Cision on The Future of Content, and reference to a free #podcasting book.
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal
Event: #SEJSummit London Hosted by Searchmetrics
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
A survey of current thinking and examples for measuring public relations and social media programs and campaigns. With extreme credit to the work of Kami Watson Huyse and Shonali Burke.
SearchLove Boston 2015 | Jeremy Goldman, 'Why Social Media and Return on Inve...Distilled
Social campaigns with low ROI are often associated with poor planning. There’s plenty of pre-work needed to ensure you’re successful in the long run. What are the metrics you ought to be focused on for long-term success? How do you determine what types of content work on which social platform? And, how does social media impact your SEO efforts? Jeremy will answer all those questions and more.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
SEJ Summit 2015: Adventures In Content Marketing: My Best Successes and Worst...Search Engine Journal
Presenter: Katrina Jefferson, CMT at Chica Intelligente LLC
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Real life anecdotes and examples from Katrina's work with clients like Keurig, Red Bull and Ford. She unpacks why some campaigns knocked it out of the park and what she learned from the ones that didn't go as planned.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
How to Run a Planning Session to Win a Critical Sales OpportunityRetired!
The slides are from the March 2013 webinar Dave Stein delivered for Sales and Marketing Management magazine. Here is the link to the archive: http://www1.smmconnect.com/welcome/davestein_mar5
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
3. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
5 Myths
1.
2.
3.
4.
5.
3
Standardized Metrics
Accuracy & Perfection
Technology & Tools Solve Everything
Social = Soft Metrics / You Can’t Measure Social
There Is One Way To Measure Social
@ggerik / GregGerik.com
4. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
5 ½ Truths
1. Culture Is King (Not Content)
2. Social Is Not A Strategy
3. We Are Going Back To Business
4. You Move What You Measure (#YMWYM)
5. Measure What Matters (#MWM)
5.5 “Impressions” Is A Dirty Word (#YOLO)
4
@ggerik / GregGerik.com
6. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
5 ½ Truths
1. Culture Is King (Not Content)
2. Social Is Not A Strategy
3. We Are Going Back To Business
4. Measure What Matters (#MWM)
5. You Move What You Measure (#YMWYM)
5.5 “Impressions” Is A Dirty Word (#YOLO)
6
@ggerik / GregGerik.com
7. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
The Process
7
@ggerik / GregGerik.com
8. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
8
@ggerik / GregGerik.com
9. The Process
•
•
•
•
•
•
•
9
Business Purpose
Data Assets & Capabilities
Frame the Implementation
Actionable Insights
Execution & Measurement
Communication
Optimization & Exploration
@ggerik / GregGerik.com
10. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
1. The Business Purpose
10
@ggerik / GregGerik.com
12. 1. The Business Purpose
•
•
•
•
•
12
Business Purpose
• Not A Digital Objective
• Never: “To Grow Our Facebook Community”
• Note: Social ≠ Strategy
There Are Many, Not Just One
We Are Going Back To Business
You Move What You Measure (#YMWYM)
Measure What Matters (#MWM)
@ggerik / GregGerik.com
13. 1. The Business Purpose
Examples:
•Increase Customer Intimacy
•Increase Customer Satisfaction & Retention
•Increase Customer Loyalty
•Increase Customer Acquisition
•Increase Market Share
•Increase Web Traffic & Conversion
•Increase Customer Feedback / Reviews
•Decrease Customer Time-To-Decision
•Optimize Human Capital
13
NOT Examples:
•Increase New Fans Or Followers
•Increase / Maintain / Measure Sentiment
•Increase Share of Voice
•Increase Customer Engagement
•Increase RT’s, Shares, Likes, etc.
•Increase Reach (of any variety)
•Garner X# Impressions
@ggerik / GregGerik.com
14. 1. The Business Purpose
Examples:
•Increase Customer Intimacy
•Increase Customer Satisfaction & Retention
•Increase Customer Loyalty
•Increase Customer Acquisition
•Increase Market Share
•Increase Web Traffic & Conversion
•Increase Customer Feedback / Reviews
•Decrease Customer Time-To-Decision
•Optimize Human Capital
•Acquire Customer / Product / Use Information
14
@ggerik / GregGerik.com
Process Example:
Create Top-Of-Mind Awareness
of Our New Product
Awareness Types:
•Awareness & Knowledge
•Top of Mind
•Ad awareness
•Product Knowledge / Recall
*Attitudes / Purchase Intent / Usage N/A
15. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
2. Data Assets & Capabilities
15
@ggerik / GregGerik.com
17. 1. The Data Universe
•
•
•
•
17
Data Assets
• Know Your Sources (Avoid the Black Box)
• Look Beyond Silos
• Public / Private / Shared
• Recorded v. Reported
• Data Quality Assurances
• Periodic Validation
• Ok - Good – Better – Best-In-Class
Data Capabilities
• Tools
• Algorithms
Measure What Matters (#MWM)
You Move What You Measure (#YMWYM)
@ggerik / GregGerik.com
18. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
3. Frame The Implementation
18
@ggerik / GregGerik.com
19. 3. Frame The Implementation
•
•
•
19
Know Thy Culture
Process & Structure
• Defined Roles – Accountability
• Legal Considerations
• Moral Considerations
• Just Because You Can, Does Not Mean You Should
• Test & Prove
• Technology
• Plan For Problems
• Internal VOC
Manage Expectations
@ggerik / GregGerik.com
20. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
4. Actionable Insights
20
@ggerik / GregGerik.com
22. 4. Actionable Insights
The IMPACT Cycle
•
•
•
•
•
•
Identify the Questions
Master the Data
Provide the Meaning
Actionable Recommendations
Communicate Insights
Track Outcomes
Win With Advanced Business Analytics, Jean Paul Isson, Jesse S. Harriott
22
@ggerik / GregGerik.com
23. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
5. Execution & Measurement
23
@ggerik / GregGerik.com
25. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
6. Communication
25
@ggerik / GregGerik.com
26. 6. Communication
•
•
•
•
•
•
26
Remove Silos (within reason)
Accelerate The Information & Tell A Story
5 Second Rule
Celebrate Success & Failure
Think “Internal Marketing”
We Are Going Back To Business
• You Move What You Measure (#YMWYM)
• Measure What Matters (#MWM)
@ggerik / GregGerik.com
27. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
6. Optimization & Exploration
27
@ggerik / GregGerik.com
29. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
The Process
•
•
•
•
•
•
•
29
Business Purpose
Data Assets & Capabilities
Frame the Implementation
Actionable Insights (IMPACT)
Execution & Measurement
Communication
Optimization & Exploration
@ggerik / GregGerik.com
Remember
1. Culture Is King (Not Content)
2. Social Is Not A Strategy
3. We Are Going Back To Business
4. You Move What You Measure (#YMWYM)
5. Measure What Matters (#MWM)
5.5 “Impressions” Is A Dirty Word (#YOLO)
30. HOW TO MEASURE YOUR
SOCIAL MEDIA PROGRAM
Questions?
Greg Gerik, Social Media Leader
@ggerik
GregGerik.com
651-357-2057 (b. cell)
gtgerik@mmm.com
30
@ggerik / GregGerik.com
Deck, Video & Info:
GregGerik.com/brandsummit