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Brand.pptx
- 1. Put title INTRODUCTION BIRYANI BY KILO REDBULL UBER MASTERCARD COCA COLA Presented by: Rohit Kumar Jena
- 2. INTRODUCTION What is a Brand? A brand is an identifying symbol of a company like design, logo, mark name, etc. What are Brand elements? Brand elements are something used to express/identify/d ifferentiate the brand. Types of Brand elements Logos, Taglines, Graphics, Color, Sound, Movement, Taste, Smell, etc. VISA OLD SPICE SAMSUNG YOUTUBE AIRBNB
- 3. INTRODUCTION BIRYANI BY KILO 01 BRAND NAME BIRYANI BY KILO 02 BRANDING As the logo suggests, the biryani is served in Handis (earthen pots) and a pair of candles. 04 TAGLINE “There’s always a reason to celebrate....” 03 WHAT DOES THE LOGO SUGGEST? Logo is composed of 3 colors: White, Black and Brown. Pot and weighing machine shows how it is sold. REDBULL UBER MASTERCARD
- 4. INTRODUCTION BIRYANI BY KILO RED BULL 01 BRAND NAME RED BULL 02 CATCHY SLOGAN Added 2 extra ii’s to prevent it from piracy. 04 TAGLINE “Red Bull gives you wiiings”/ “No Red Bull, No Wings” 03 WHAT DOES THE LOGO SUGGEST? The bulls depict strength, the red & yellow part showcases emotion. UBER MASTERCARD COCA COLA
- 5. BIRYANI BY KILO RED BULL UBER 01 BRAND NAME UBER 02 BRANDING & REBRANDING In less than 10 years, the logo has been changed 4 times. 04 TAGLINE “Move the way you want” 03 WHAT DOES THE LOGO SUGGEST? Inspired from “Bit” & “Atom” both building blocks of technology & the world. MASTERCARD COCA COLA VISA
- 6. RED BULL UBER MASTERCARD 01 BRAND NAME MASTERCAR D 02 BRAND VALUE Logo is completely wordless. The iconic circles stand on their own. 04 TAGLINE “There are somethings money can’t buy. For everything else, there’s MasterCard” 03 WHAT DOES THE LOGO SUGGEST? 2 colors have been used. Red represents vitality and yellow represents richness. COCA COLA VISA OLD SPICE
- 7. UBER MASTERCARD COCA COLA 01 BRAND NAME COCA COLA 02 BRAND VALUE Iconic two C’s adds extra drama and effect. Color used in the logo has also been patented. 04 TAGLINE “Open to better” 03 WHAT DOES THE LOGO SUGGEST? Red color is used to distinguish from Alcohol. Patented swirly font has been used. VISA OLD SPICE SAMSUNG
- 8. MASTERCARD COCA COLA VISA 01 BRAND NAME VISA 02 BRANDING Crisp, Clear & Concise logo. 04 TAGLINE “It’s everywhere you want to be” 03 WHAT DOES THE LOGO SUGGEST? Blue color represents the blue sky. The “V” in the logo is hand-drawn making it universally recognizable. OLD SPICE SAMSUNG YOUTUBE
- 9. COCA COLA VISA OLD SPICE 01 BRAND NAME OLD SPICE 02 BRANDING Distinguishable spicy scent. Ship worked as a symbol of “manly” product. 04 TAGLINE “The Original. If your grandfather hadn’t worn it, you wouldn’t exist.” 03 WHAT DOES THE LOGO SUGGEST? Has colonial nautical theme. The ship represents the importation of spices from exotic countries. SAMSUNG YOUTUBE AIRBNB
- 10. VISA OLD SPICE SAMSUNG 01 BRAND NAME SAMSUNG 02 BRANDING Cooler blue tone represents luxury and calmness. The word Samsung means “3 stars” in Korean. 04 TAGLINE “The next big thing is here. Do bigger things.” 03 WHAT DOES THE LOGO SUGGEST? Distinctive feature is the “A” which reflects constant strive for innovation. YOUTUBE AIRBNB DUNKIN’
- 11. OLD SPICE SAMSUNG YOUTUBE 01 BRAND NAME YOUTUBE 02 PACKAGING The play button showcases the evolution of technology from VHS. “Y” & “T” are in bold. 04 TAGLINE “Broadcast Yourself” 03 WHAT DOES THE LOGO SUGGEST? Three color schemes emphasizes excellence, purity, elegance, passion and perseverance. AIRBNB DUNKIN’ LAY’S
- 12. SAMSUNG YOUTUBE AIRBNB 01 BRAND NAME AIRBNB 02 PACKAGING Represents a head to show people, a location icon for place, a heart for love and “A” for Airbnb. 04 TAGLINE “Belong Anywhere” 03 WHAT DOES THE LOGO SUGGEST? Logo has soft pink and white colors which shows friendliness and kindness. DUNKIN’ LAY’S BMW
- 13. AIRBNB DUNKIN’ DONUTS 01 BRAND NAME DUNKIN’ DONUTS 02 BRANDING Earlier the logo had “Donuts” written in the logo but it dropped to show it also serves beyond coffee & donuts. 04 TAGLINE “You ‘Kin Do It! Loosen up a little. ” 03 WHAT DOES THE LOGO SUGGEST? The combination of pink and orange color in the logo represents cheerful & happy mood. REDBULL UBER MASTERCARD YOUTUBE
- 14. DUNKIN’ LAY’S 01 BRAND NAME LAY’S 02 BRANDING Eye-catching colors are used. Brand name is the key. 04 TAGLINE “No one can eat just one.” 03 WHAT DOES THE LOGO SUGGEST? Logo has yellow, red and white which shows energy, power & compassion. BMW UBER MASTERCARD AIRBNB
- 15. LAY’S BMW 01 BRAND NAME BMW 02 BRANDING The BMW emblem actually is an aircraft propeller, initially company was an aircraft engine manufacturer. 04 TAGLINE “Sheer Driving Pleasure” 03 WHAT DOES THE LOGO SUGGEST? Logo has blue and white colors which is also the color of Bavarian flag. IKEA UBER MASTERCARD DUNKIN’
- 16. BMW IKEA 01 BRAND NAME IKEA 02 BRANDING Main moto of the company is to create a consistent experience at every point of contact. 04 TAGLINE “Creating a better everyday life for many people” 03 WHAT DOES THE LOGO SUGGEST? Blue represents trust and openness, yellow represents happiness and imagination. INDIGO UBER MASTERCARD LAY’S
- 17. IKEA INDIGO 01 BRAND NAME INDIGO 02 BRANDING The square box housing the name and a symbol has never been changed. 04 TAGLINE “Go IndiGo” 03 WHAT DOES THE LOGO SUGGEST? Dotted aircraft represents the takeoff. Font of the logo implies motion. REDBULL TANISHQ MASTERCARD BMW
- 18. INDIGO TANISHQ 01 BRAND NAME TANISHQ 02 BRANDING The words “Tan” means body and “Nishq” means gold ornaments 04 TAGLINE “Wo pehla heera, de kar toh dekho” 03 WHAT DOES THE LOGO SUGGEST? The curvy “T” in logo represents luxury and high- class. ADIDAS LEVI’S JIO IKEA
- 19. TANISHQ ADIDAS 01 BRAND NAME ADIDAS 02 BRANDING Tagline defines their essence, vision, voice & value. 04 TAGLINE “Impossible is nothing” 03 WHAT DOES THE LOGO SUGGEST? Logo symbolizes mountains which implies overcoming challenges. LEVI’S JIO MASTERCARD INDIGO
- 20. ADIDAS LEVI’S 01 BRAND NAME LEVI’S 02 BRANDING Batwing design makes it distinguishable. All the letters are capitalized except “e”. 04 TAGLINE “Live in Levi’s” 03 WHAT DOES THE LOGO SUGGEST? Prominent red color symbolizes passion and energy. JIO UBER MASTERCARD TANISHQ
- 21. LEVI’S JIO 01 BRAND NAME JIO 02 BRANDING The Ambanis believe “For Reliance data is the new oil and intelligent data is the new petrol.” 04 TAGLINE “JIO jee bhar ke” 03 WHAT DOES THE LOGO SUGGEST? The logo “Jio” is the mirror image of the word “Oil” NESTLE LAKME CALL OF DUTY ADIDAS
- 22. JIO NESTLE 01 BRAND NAME NESTLE 02 BRANDING Mantra is Good Food, Good Life. 04 TAGLINE “Good Food, Good Life” 03 WHAT DOES THE LOGO SUGGEST? Owner’s family name which meant “Nest” in German. Care, Nurturing and Love towards the consumer. LAKME CALL OF DUTY CADBURY LEVI’S
- 23. NESTLE LAKME 01 BRAND NAME LAKME 02 BRANDING French name of Goddess Lakshmi, Lakme. 04 TAGLINE “Lakme Reinvent” 03 WHAT DOES THE LOGO SUGGEST? Logo is simple and elegant. In order to save it from sounding desi, French name has been used, CALL OF DUTY CADBURY MICROSOFT JIO
- 24. LAKME CALL OF DUTY 01 BRAND NAME CALL OF DUTY 02 BRANDING The “of” has been kept smaller than the rest to make the logo bigger & bolder. 04 TAGLINE “In the war that changed the world, no one fought alone.” 03 WHAT DOES THE LOGO SUGGEST? Logo is eye- catching and commanding. The “M” in the logo stands for Mobile. CADBURY MICROSOFT THANK YOU NESTLE
- 25. CALL OF DUTY CADBURY 01 BRAND NAME CADBURY 02 BRANDING From logo, to color to the aluminum foil used to coat the chocolate everything has been patented. 04 TAGLINE “Kuchh Meetha ho jaaye” 03 WHAT DOES THE LOGO SUGGEST? Logo is actually based on the signature of the owner, William Cadbury. MICROSOFT THANK YOU LAKME
- 26. CADBURY MICROSOFT 01 BRAND NAME MICROSOFT 02 BRANDING Innovation in Technology. 04 TAGLINE “Be what’s next” 03 WHAT DOES THE LOGO SUGGEST? Logo is composed of 4 colors: Red represents Office, Blue represents windows, Yellow represents bling and Green Xbox. THANK YOU CALL OF DUTY