Branding when You’re
     Brand New


                      Lynn Walsh
    Investigative Producer, WPTV
                        @LWalsh
Branding when You’re Brand New


 Google Me…
   What do you see?



 Google Yourself…
   What do you see?
Branding when You’re Brand New

 Get your name out there
   Twitter
   LinkedIn
   Facebook
   Pinterest
   YouTube
   Your Own Website
   Tumblr
Branding when You’re Brand New

 Get your name out there
   Google+
   Flikr
   Foursquare
   Instagram
   Vevo
   Scribd
Branding when You’re Brand New

 Consistency is Key

   Your name
   Your Default Pictures
   Your Language
   Your design
     Includes colors, fonts, layout
Branding when You’re Brand New

 Consistency is Key
   What you Write & Share
     Personal vs. Private
     Consider having two accounts
     Build and develop a niche
       Take some time to think about this
Branding when You’re Brand New


     What are
  you going to
   talk about?
Branding when You’re Brand New
 Make it easy:
   Twitter
     Use Hashtags
     Locally where you are
     Topics you are covering
     #journalism #reporting #news
     #GenJ
     Tweet to people involved in your
     stories
     Lists are your friends
     Schedule Tweets
Branding when You’re Brand New

 Make it easy:
   Facebook
     Include people in your posts
     Companies, people, etc.
     Add photos
     Like pages
     Pay attention to events
Branding when You’re Brand New

 Make it easy:
   Pinterest
     Get a pinit extension for Firefox
     You can share articles if you have
     photos
     Make it relevant to your work
     Have some fun with yours too
Branding when You’re Brand New

 Make it easy:
   Instagram
     Connect accounts
     Use Hashtags
     Follow people
Branding when You’re Brand New

 Make it easy:
   Google+
     Join or start communities
     Check out local spots
     Check out the events
     Make yourself a Google Authorship
     page
Branding when You’re Brand
New
   Connect with your community
     Take a day and like Facebook
     pages
     Make Twitter Lists
     Add people to Circles on
     Google+
     See what hashtags are popular
     and use them
Branding when You’re Brand
New
   Some New Sites to check out
     Vine, http://vine.co/
       Short videos that loop
     GetGlue
       Check-in and talk about TV shows

Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

  • 1.
    Branding when You’re Brand New Lynn Walsh Investigative Producer, WPTV @LWalsh
  • 2.
    Branding when You’reBrand New Google Me… What do you see? Google Yourself… What do you see?
  • 3.
    Branding when You’reBrand New Get your name out there Twitter LinkedIn Facebook Pinterest YouTube Your Own Website Tumblr
  • 4.
    Branding when You’reBrand New Get your name out there Google+ Flikr Foursquare Instagram Vevo Scribd
  • 5.
    Branding when You’reBrand New Consistency is Key Your name Your Default Pictures Your Language Your design Includes colors, fonts, layout
  • 6.
    Branding when You’reBrand New Consistency is Key What you Write & Share Personal vs. Private Consider having two accounts Build and develop a niche Take some time to think about this
  • 7.
    Branding when You’reBrand New What are you going to talk about?
  • 8.
    Branding when You’reBrand New Make it easy: Twitter Use Hashtags Locally where you are Topics you are covering #journalism #reporting #news #GenJ Tweet to people involved in your stories Lists are your friends Schedule Tweets
  • 9.
    Branding when You’reBrand New Make it easy: Facebook Include people in your posts Companies, people, etc. Add photos Like pages Pay attention to events
  • 10.
    Branding when You’reBrand New Make it easy: Pinterest Get a pinit extension for Firefox You can share articles if you have photos Make it relevant to your work Have some fun with yours too
  • 11.
    Branding when You’reBrand New Make it easy: Instagram Connect accounts Use Hashtags Follow people
  • 12.
    Branding when You’reBrand New Make it easy: Google+ Join or start communities Check out local spots Check out the events Make yourself a Google Authorship page
  • 13.
    Branding when You’reBrand New Connect with your community Take a day and like Facebook pages Make Twitter Lists Add people to Circles on Google+ See what hashtags are popular and use them
  • 14.
    Branding when You’reBrand New Some New Sites to check out Vine, http://vine.co/ Short videos that loop GetGlue Check-in and talk about TV shows

Editor's Notes

  • #3 Google yourself often, know what is popping up and work to change it