Linkedin is "the world's largest professional network on the Internet," according to its website. For individuals, it's a powerful networking tool to find colleagues and industry professionals. For businesses, it's highly effective for recruiting talent and for marketing the company. Linkedin profiles allow people to establish professional identities with their work experience, community involvement, and other pertinent information. Are you getting the most out of your Linkedin experience? - The benefits of Linkedin - The basics of utilizing Linkedin - How to navigate the home page, profile, groups, answers effectively - How to complete your profile effectively - How to gain new connections - Coaching on how to position oneself as a "thought leader" and "resource" - Linkedin etiquette and best practices - The importance of having a strategic plan

1. “Let’s get social” Workshop Series
Strategies for a Successful
LinkedIn Experience
Social Media Marketing
February 28, 2012
© 2012 Thomas Marketing Consulting, Jessica Thomas

2. “Let’s get social” Workshop Series
Today’s Agenda
• Self Introductions • Top 10 Strategies
• Introduction • How to speak social,
• Goals not just sell
• Workshop Rules • Etiquette: A few
• Potential Objections content No No’s
• The importance of having a • Etiquette: A few
plan general social media
No No’s
© 2012 Thomas Marketing Consulting, Jessica Thomas

3. “Let’s get social” Workshop Series
@jessiet09
@tmcusa
© 2012 Thomas Marketing Consulting, Jessica Thomas

4. “Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas

5. “Let’s get social” Workshop Series
Goals:
• Reach new levels of comfort with our
LinkedIn efforts
• Dissolve frustrations and fears
• Ask a lot of questions
• Have fun!
© 2012 Thomas Marketing Consulting, Jessica Thomas

6. “Let’s get social” Workshop Series
Workshop Rules
• Keep an open mind
• Be as creative as possible
• Ask a lot of questions
• Be nice to your neighbor
• No man (or woman) left behind
© 2012 Thomas Marketing Consulting, Jessica Thomas

7. “Let’s get social” Workshop Series
Potential Objections
• I don’t have time
• LinkedIn is for job seekers
© 2012 Thomas Marketing Consulting, Jessica Thomas

8. “Let’s get social” Workshop Series
4 Main Objectives
1. Stay connected with colleagues
2. Follow up with networking contacts
3. Reach out to potential clients
4. Get introduced
© 2012 Thomas Marketing Consulting, Jessica Thomas

9. “Let’s get social” Workshop Series
The Importance of Having a Plan
• Gives you focus
• Tangible objectives and milestones (i.e.
Connections)
• Specific deadlines and timetables
• A baseline to measure success
• Weekly timetable and goals
• 30 day editorial calendar
© 2012 Thomas Marketing Consulting, Jessica Thomas

10. “Let’s get social” Workshop Series
LinkedIn Demographics
© 2012 Thomas Marketing Consulting, Jessica Thomas

11. “Let’s get social” Workshop Series
LinkedIn Demographics
© 2012 Thomas Marketing Consulting, Jessica Thomas

12. “Let’s get social” Workshop Series
LinkedIn Demographics
© 2012 Thomas Marketing Consulting, Jessica Thomas

13. “Let’s get social” Workshop Series
Top 10 Strategies for a
Successful LinkedIn
Experience:
© 2012 Thomas Marketing Consulting, Jessica Thomas

14. “Let’s get social” Workshop Series
1. Complete your profile
© 2012 Thomas Marketing Consulting, Jessica Thomas

15. “Let’s get social” Workshop Series
2. Write to be read
© 2012 Thomas Marketing Consulting, Jessica Thomas

16. “Let’s get social” Workshop Series
3. An extension of your networking
© 2012 Thomas Marketing Consulting, Jessica Thomas

17. “Let’s get social” Workshop Series
Personalize your invitation
Table challenge!
© 2012 Thomas Marketing Consulting, Jessica Thomas

18. “Let’s get social” Workshop Series
4. Join Groups
© 2012 Thomas Marketing Consulting, Jessica Thomas

19. “Let’s get social” Workshop Series
5. Post relevant content
© 2012 Thomas Marketing Consulting, Jessica Thomas

20. “Let’s get social” Workshop Series
Content is still King!
• What are your connections looking for?
• What resources are key to them?
• What are effective ways to soft sell them?
Table Challenge!
© 2012 Thomas Marketing Consulting, Jessica Thomas

21. “Let’s get social” Workshop Series
6. Get involved in the conversation
© 2012 Thomas Marketing Consulting, Jessica Thomas

22. “Let’s get social” Workshop Series
7. Position yourself as a thought leader
© 2012 Thomas Marketing Consulting, Jessica Thomas

23. “Let’s get social” Workshop Series
8. Recommendations
© 2012 Thomas Marketing Consulting, Jessica Thomas

24. “Let’s get social” Workshop Series
9. Be responsive
© 2012 Thomas Marketing Consulting, Jessica Thomas

25. “Let’s get social” Workshop Series
10. Develop a strong personal brand
© 2012 Thomas Marketing Consulting, Jessica Thomas

26. “Let’s get social” Workshop Series
Research other profiles
© 2012 Thomas Marketing Consulting, Jessica Thomas

27. “Let’s get social” Workshop Series
Goal:
© 2012 Thomas Marketing Consulting, Jessica Thomas

28. “Let’s get social” Workshop Series
Don’t be a robot!
© 2012 Thomas Marketing Consulting, Jessica Thomas

29. “Let’s get social” Workshop Series
Don’t SPAM!
© 2012 Thomas Marketing Consulting, Jessica Thomas

30. “Let’s get social” Workshop Series
Get Introduced
© 2012 Thomas Marketing Consulting, Jessica Thomas

31. “Let’s get social” Workshop Series
The Ideal Client
• Who are they?
• Age?
• Male? Female?
• Industry?
• Job function
• Location?
Table Challenge!
© 2012 Thomas Marketing Consulting, Jessica Thomas

32. “Let’s get social” Workshop Series
How to Speak Social, Not Just Sell
• It’s all about people
• Be conversational, don’t yell at your
connections
• Speak with them, not at them
• Position yourself as a resource
© 2012 Thomas Marketing Consulting, Jessica Thomas

33. “Let’s get social” Workshop Series
How to Speak Social, Not Just Sell
• Share information
• Build your reputation
• Learn to listen
• Social networks contain a lot of information
about your client
• Understand your client’s needs
© 2012 Thomas Marketing Consulting, Jessica Thomas

34. “Let’s get social” Workshop Series
How to Speak Social, Not Just Sell
• Say more with less
• Limit yourself to one sentence, one thought
• Social media is a pull system (Do not push)
• Know your audience
• Remember to bring value
© 2012 Thomas Marketing Consulting, Jessica Thomas

35. “Let’s get social” Workshop Series
A Few Content “no, no’s”
• Bathroom thoughts
• Drunken inspirations
• Angry retorts
• Late night ramblings
• If you’re having a bad day, avoid the “Send”
Button
• Politics
• Controversial subjects
© 2012 Thomas Marketing Consulting, Jessica Thomas

36. “Let’s get social” Workshop Series
A few Social Media “no, no’s”
• Do not link your social media accounts
• Do not post the same message on all of your
social media accounts
• Do not SPAM
• Do not be negative
• Keep your audience in mind
© 2012 Thomas Marketing Consulting, Jessica Thomas

37. “Let’s get social” Workshop Series
Measure your
performance
© 2012 Thomas Marketing Consulting, Jessica Thomas

38. “Let’s get social” Workshop Series
InMail
© 2012 Thomas Marketing Consulting, Jessica Thomas

39. “Let’s get social” Workshop Series
Advertising Targeting
• Geography
• Company (specific or category)
• Job Title
• Group
• Gender
• Age
© 2012 Thomas Marketing Consulting, Jessica Thomas

40. “Let’s get social” Workshop Series
Questions?
© 2012 Thomas Marketing Consulting, Jessica Thomas

41. “Let’s get social” Workshop Series
Thank you!
Thomas Marketing Consulting
Jessica Thomas, Owner
904-651-7976
Jessica@ThomasMarketingUSA.com
www.ThomasMarketingUSA.com
www.facebook.com/ThomasMarketingUSA
www.facebook.com/JessicaRThomas00
www.linkedin.com/in/JessicaThomas10
Twitter: @jessiet09
© 2012 Thomas Marketing Consulting, Jessica Thomas

42. “Let’s get social” Workshop Series
Next Workshop:
• “Twitter for Business”
• Tuesday, March 27
• 8:30 am – 11:30am
• Shop.ThomasMarketingUSA.com
© 2012 Thomas Marketing Consulting, Jessica Thomas