Conducting a category audit, creating a brand positioning statement, developing a name and building a tagline for a Financial Services Firm.

1. LOGO
LOGO
Fixed
Brokerage
Fee!
YOUR MONEY IN GOOD HANDS!

2. Contents:
Company Background
Products
Category Audit
Name, Logo & Tagline
Brand Positioning

3. Company Background
“Best Financial
House, 2010” – ICAI
Counted as a “Most Esteemed
Fortune 500 Company, 2011” –
Established by the
company. Wall Street Journal
Indian Financial
Total assets world Total assets world
Institution.
wide of Rs. 300 over of Rs. 840
Rs. 250 million
billion. billion.
invested.
“King of the Decade” Mortgage
Member of the
– Barron’s Magazine. Insurance, E-
Templeton family.
Profit of 64.3 %. Broking, BSC, NSC,
Impact Growth
“Top Stock Pick – 10 Bonds and Money
Fund, Rs. 29.9
years” – USA Today Market coverage.
billion assets.
STARTED LEADERS PIONEERS
1994 2002 2011

4. Products
Impact
Multiple
Yield Fund
Impact High
Impact Asia Growth
Equity Fund Impact Companies
Fund
Impact Gold
Gilt Fund

5. LOGO
LOGO
Category
Audit

6. Financial Service Brands
NAME
SBI Capital Markets Limited
TAGLINE
Expert. Experienced. Enabler.
DERIVED BRAND POSITIONING
Powering your ambitious dreams into
lucrative realities.

7. Financial Service Brands
NAME
Bajaj Capital Limited
TAGLINE
Always acting in your interest (%)
DERIVED BRAND POSITIONING
Offering you unbiased, well researched
need based advice for 45 years.

8. Financial Service Brands
NAME
Housing Development Finance
Corporation
TAGLINE
With You, Right Through.
DERIVED BRAND POSITIONING
Sar utha ke jiyo!

9. Financial Service Brands
NAME
Birla Global Finance Limited
TAGLINE
Your Dreams. Our Commitment.
DERIVED BRAND POSITIONING
The single destination to manage your
wealth.

10. Financial Service Brands
NAME
ICICI Group
TAGLINE
Hum hai nah
DERIVED BRAND POSITIONING
Markets on your fingertips

11. Financial Service Brands
NAME
L & T Finance Limited
TAGLINE
It’s all about imagineering
DERIVED BRAND POSITIONING
Lose your worries. Gain your freedom.

12. LOGO
LOGO
Name, Logo
& Tagline

13. Name & Logo

14. Tagline
YOUR MONEY IN
GOOD HANDS!

15. LOGO
LOGO
Brand
Positioning

16. Brand Positioning
Impact’s Fixed Low Brokerage:
Fee Rs 500/-
SAVING YOUR MONEY IS
ALL WHAT WE THINK OF!

17. Positioning Statement
Impact Yield Fund is the one
mutual fund that provides
clientele with Low Cost
Brokerage Fee because we
care about your future.

18. LOGO
LOGO
Thank You!
Done By:
Amrita Beri