India's national brand encompasses several aspects including tourism, exports, film industry, investment and immigration, culture and heritage, and people. Tourism capitalizes on India's diversity and blend of traditions, while major exports include chemicals, agriculture, apparel, jewelry, and gifts. Bollywood is a dominant film industry. Investment campaigns promote India as an emerging business destination. The country also has a rich cultural heritage spanning its various ethnic groups and religions. Developing India's brand can boost tourism, exports, and investments.
Passage to India: 7 insights into India's changing consumer marketBrand Genetics
A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
Passage to India: 7 insights into India's changing consumer marketBrand Genetics
A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
Indian Serial Entrepreneurs [NextBigWhat Curated]NextBigWhat
Some of the (known and unknown) serial entrepreneurs in India who are surely an inspiration to the growing startup community.
The list is curated by NextBigWhat, India's most popular startup media platform.
Top 10 Successful Startup Indian EntrepreneursRashmiPratap4
Are you an aspiring entrepreneur? Do you want inspirational ideas for your startup? If yes, you should go through the motivational success stories in India of startup entrepreneurs. Indian market is beaming with new generation startups, making their presence felt in both domestic and international sphere.
The Indian Diaspora Connecting India and the World for Investment and Trade.pdfFoxnangel
The Indian diaspora, scattered across the globe, represents a bridge between India and the rest of the world. As a force that transcends borders, the Indian diaspora plays a pivotal role in fostering investment and trade connections, not only strengthening the Indian economy but also contributing to the global economy.
Indian Serial Entrepreneurs [NextBigWhat Curated]NextBigWhat
Some of the (known and unknown) serial entrepreneurs in India who are surely an inspiration to the growing startup community.
The list is curated by NextBigWhat, India's most popular startup media platform.
Top 10 Successful Startup Indian EntrepreneursRashmiPratap4
Are you an aspiring entrepreneur? Do you want inspirational ideas for your startup? If yes, you should go through the motivational success stories in India of startup entrepreneurs. Indian market is beaming with new generation startups, making their presence felt in both domestic and international sphere.
The Indian Diaspora Connecting India and the World for Investment and Trade.pdfFoxnangel
The Indian diaspora, scattered across the globe, represents a bridge between India and the rest of the world. As a force that transcends borders, the Indian diaspora plays a pivotal role in fostering investment and trade connections, not only strengthening the Indian economy but also contributing to the global economy.
India has experienced tremendous economic growth due to its rising exports over time. The exports from India include goods like jewellery, vehicles, and pharmaceuticals. To provide you with more specific information, we have compiled a list of products exported from India that are in great demand and benefit the economy.
Handicraft exports out of India is a high growth business. Handicrafts exports touched USD 3.66B in 2016-17, a growth of 11% over FY16 in USD terms. In Re terms exports grew 13.8% to Rs245B in FY17, as compared to Rs216B in FY16. These figures does not include export of carpets, which is another sizeable market by itself.
Over and above the handicraft exports, India exported around USD1.8B of carpets an floor coverings. A major portion of this is handmade.
Growth rates for both – handicrafts and carpets – are healthy. Over FY10-17, handicraft exports have grown at ~15% in USD terms. Over FY97-17, a 20 year period, handicraft exports have grown at 10.2% CAGR in Re terms. Growth rate of carpets is slower, but impressive nonetheless. Exports of carpets have grown at 5% in USD terms over the last 5 years, and 13% in INR terms
Most of the exports go to developed markets like USA, UK, Germany and Japan. UAE is also a key market. USA accounts for 26% of handicraft and 50% of carpet exports. UK, Germany, Japan and UAE all account for 5-10% each.
The healthy growth rate is a good sign for Indian artisans. This sector a large employment generator. According to a study commissioned by National Skill Development Corporation (NSDC), the sector employed as many 9.6m people. It has created over 2 million jobs in the last 3 years according to NSDC data. The sector accounts for 15-20% of India’s manufacturing employment. This includes supplies to domestic market, which though is a smaller and less attractive market compared to exports.
Despite the gains made in export growth, India’s share of global handicraft market remains miniscule. According to a media interview given by a senior official The Export Promotion Council for Handicrafts (EPCH), size of the global market is USD 235B. Of this, some is produced and consumed locally. For example USA itself produces USD44B of handicrafts locally, and most likely consumes that locally. It is estimated that global export market could be in excess of USD100B. China is believed to have more than 30% share of the global trade market.
One reason for the small share of Indian handicraft is the fragmented nature of supply chain. The trade is catered to by around 9000 exporter, with maybe not more than 50 companies with revenues of over Rs 1B (USD15m). Their mode of selling is largely through trade shows. The long tail market, or the small retailer in developed countries is not catered to by the Indian exporter.
The report gives a brief overview of the Indian handicraft export business, the key government agencies and private sector companies involved in the same. It also touched upon the global market and some online companies which are created digital marketplaces for handmades.
Global Residency & Citizenship Expo is a dynamic platform that offers various alternatives of citizenship and residency across the world to High Network Worth Indian residents along with Luxury Lifestyle and Real Estate.
Kegler Brown and the Ohio Development Services Agency presented "Succeeding in India: Business and Legal Insights" on Tuesday, October 14, with Dr. Manoj Kumar Mohapatra, Deputy Consul General, Consulate of India, New York, as the keynote speaker.
Topics included legal intelligence when conducting business in India, how the Ohio Development Services Agency can help Ohio businesses and a panel of local business leaders provided insight and practical advice from their experiences in India.
List of Profitable Leisure & Entertainment Industry. Recreation, Entertainmen...Ajjay Kumar Gupta
The travel and leisure industry comprises of several industries that make up its network. These industries include art and attractions, exhibitions and dining, travel music and leisure activities, gambling, sports activities, lodging options and vacation destinations apart from companies that offer various forms of recreation and leisure. The travel and leisure industry is supported mainly because the general public places utmost importance upon taking annual vacations for the purposes of relaxation or education. Overall the travel and leisure industry can be summed up into four main sectors: entertainment, tourism, travel and recreation.
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BITB – Bharat International Tourism Bazar is the world's leading travel trade show. BITB, India's first edition of travel and tourism trade fair is being organized from 03 to 06 October, 2016 at Pragati Maidan, New Delhi.
Handicrafts exporters, Handicrafts, Handicrafts suppliers, Indian Handicrafts...Amit Saxena
An informational presentation for Handicrafts exporters, Handicrafts Suppliers and indian Handicrafts exporter
For more information visit
http://www.tradeindia.com/exporters-suppliers/c916/handicrafts.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. OBJECTIVES
India as a brand –
Different aspects of a Nation Brand:
1) Tourism
2) Exports
3) Film Industry
4) Investment & Immigration
5) Culture & Heritage
6) People
Advantages of a country as a brand.
3. INDIA AS A BRAND
There are a lot of different aspects of India as a brand.
Some of them are as follows:
Touris
m
Indian Tourism
Export
Indian Exports People
s
Indian Film Industry Natio
Indian Investment & Immigration n
Culture Brand Film
Indian Culture & Heritage &
Industr
Heritag
Indian People e y
Investme
nt &
Immigrati
on
4. INDIAN TOURISM
Incredible India
India is one of the most visited countries of the world and on top
of all travelers wish list. Its vastness and diversity with the right
blend of traditional and modern influences makes it an intriguing
destination for tourists from every corner of the world.
5. Indian exports
There are a lot of Indian industries that export goods to the
different parts of the world. Some of the most exported
industries are as follows:
Chemical Industry Home Furnishing Industry
Agriculture Industry Apparel & Textile Industry
Jewellery Industry Leather Industry
Gifts & Crafts Industry Plastic & Other Industry
6. Indian Exports
Chemical
7%
Plastic & Others
12%
Leather
8% Agriculture
19%
Apparel & Textile
21%
Jewellery
16%
Gifts & Crafts
5%
Home Furnishing
12%
Total Export GDP: 19.6 billion US
7. Indian Film industry
The Indian Film Industry comprises of
Bollywood, Tollywood, Kollywood, Sandalwood & much
more. Here are some facts about Indian Film Industry:
Hollywood produces 500 films per year, on average, &
has a worldwide audience of 2.6 billion. Whereas the
Indian Film Industry produces more than 1500 films per
year (non-consistently) & has a worldwide audience of
3.7 billion.
The Indian Film Industry took over Hollywood in 2004 &
has been leading ever since.
India’s 500 million population under the age of 20 will
ensure that the market inside India will grow
exponentially in the coming years.
8. Indian Investment
& Immigration
Brand India
Brand India is a phrase used to describe the
campaign India is using to attract business.
Basically the campaign is to project the attractiveness of India
as an emerging destination for business in the fields
of service sector, manufacturing, information
technology, infrastructure, information technology enabled
services, etc.
The campaign uses both India as huge market for products
and services as well as a lucrative destination for investment.
The federal government is spearheading the campaign with
considerable cooperation from the domestic business
body Confederation of Indian Industry (CII) and the more
informal India Inc. abroad.
9. Indian Culture
& Heritage
The culture of India is one of the oldest and
unique. In India, there is amazing cultural diversity
throughout the country. There is hardly any culture
in the world that is as varied and unique as India.
India has numerous cultural sites that have
archaeological, historical and aesthetic value.
Natural sites that conserve endangered
species, provide suitable habitats and preserve
the wild side of life.
The Indian National Symbols are emblematic of all
that India stands for, i.e., the
culture, heritage, beliefs, people, etc.
10. Indian People
India has more than two thousand ethnic
groups and every major religion is represented.
India's ethnic history is extremely complex;
nevertheless, distinct racial divisions between
peoples still exist as established by modern
anthropologists, despite the fact that the national
Census of India does not recognize racial or ethnic
groups within India, but recognizes many of the
tribal groups as Scheduled Castes and Tribes.
India is one of the most religiously diverse nations
in the world, with some of the most deeply religious
societies and cultures. Religion still plays a central
and definitive role in the life of most of its people.
11. Advantages of a
country as a brand
Strong brands evoke an emotive bond among people and
nations.
This translates into huge benefits – from greater goodwill to
an upswing in tourism, from growing exports to increased
investments.
Brands generate trust, confidence and continued association.
Nation brands encourage people to broaden their view of a
country.
Once a nation is looked at as a brand, anything from that
country is treated as a natural brand extension of that country.
Finally, nation brands can serve to be powerful sources of
motivation.
So the greatest benefit that a government can give its export
sector is to build a good country brand.
12. summary
In conclusion, India as a brand is still growing with the
help of globalization and modern technology.
It has the capacity to reap rich dividends for our country
both in terms of commerce and world status.
We, the citizens of India need to take it upon ourselves
to preserve and promote this brand.
“Bharatha mula desha!”