India has a population of over 1.2 billion people and aims to increase tourism through campaigns like "Incredible India". The country earns $20 billion annually from foreign tourist arrivals and provides medical tourism services that are more affordable than in other countries. India also has a large export economy, with major exports including IT services, petroleum, precious stones, pharmaceuticals, and iron and steel. The country works to strengthen relationships in Asia and Africa through public diplomacy efforts and has received over $100 billion in foreign direct investment for its growing economy.

1. Futureofchange

2. Republic Of India
• Population: 1.2 Billion
• 7th largest; 1,269,346 sq mi
• 400 languages ; 2,000 dialects ; “22” Official
• GDP:$1.842 trillion ; (PPP):$5.302 trillion
• 28 States & 7 Union territories
• Indian rupee

3. • Tourism
• Export
• Public Diplomacy
• FDI
• Culture & Heritage

5. •Incredible India campaign was started by Ministry of Tourism, in the year
2002
•Marketing Campaign partner :- Ogilvy & Mather
• 7 million Tourist ; 1 Million tourist from US , 0.7 from UK
• 55 million USD for overseas promotions
•Ministry of tourism ; Total budget 615 Million USD
•Ranked 12th in terms of tourism contribution to GDP
•20 Billion USD revenue from Foreign Tourist Arrivals
•Visa on arrival for 180 countries

6. What do they do ?
Participation in Travel fairs and exhibitions ;
•WTM(London), ITB(Singapore) , IMEX(Frankfurt) , ATM(Dubai), FITUR(Madrid)
Television coverage ; ESPN, CNN, BBC, Euro sports , etc
Road shows in in more than 25+ countries
Buddhist Conclave ; Showcasing Buddhist heritage
•Call of Buddha
Outdoor Publicity adverting on buses, trams, hoardings & billboards
Producing Brochures in 15+ languages.
Partnership Ministry of tourism , IBEF , Ogilvy & Mather , State ministry of tourism

7. Medical Tourism
A new Dimension led by Private medical sector & Ministry of Tourism
A dedicated exhibition space
 Creating Package
Fiscal Incentives Provided by Ministry of Tourism for Development of Medical Tourism
750,000 tourists
$2.5 billion
Introducing Medical Visa
e.g. :- Heart Surgery in India for $1,583 Costs $106,385 in U.S. (Bloomberg)

8. Exports
IT industry exports software to 90 countries
• IT industry export accounts for nearly $ 100 Billion
Petroleum and mineral fuel export ; $58 Billion
Jewelry , pearls , precious stones ; $ 47 Billion
2nd biggest beef exporter
Pharmaceutical Products ; $ 22 Billion
•"The Pharmacy to the World“
•30% of the US market and part of Obama’s affordable health care.
Electrical Machinery And Equipment ; $ 12 Billion
Nuclear Reactors parts ; $ 12 Billion
Iron & Steel ; $ 13 Billion
Organic Chemicals, Copper , Cotton & Railways/Tramways ; ~ $ 54 Billion
Top Export Destination
1. USA
2. UAE
3. Singapore
4. China
5. Hong Kong
6. Saudi Arab
7. NETHERLANDS
8. UK
9. Germany
10. Brazil

9. EXIM Bank : in the promotion of cross border trade and investment.
•Legal, Management , financial ,research & planning .
FIEO: The Federation of Indian Export Organizations
•Promoting India's exports
•Offices in all states of India to help exporters and create awareness
CII : Export competitiveness, 312 counterpart organizations in 106 countries
• serves as a reference point for Indian industry & the international business community.
what do they do ?
• International Trade fairs , expo , etc
• 20 export promotion council
• Information cycle
• Private companies
•Advertisements

10. Public Diplomacy
ASEAN-India : Comes under “Look East” Policy coined in 1991
• Cultural exchange
•Joint Military exercise
• Business Partnership / Collaborations
•Student exchange
•Free Trade Agreement
• Reviving world’s oldest international University - Nalanda University
• Buddha Calling campaign
Under “Ministry of External Affairs “ Separate department for ASEAN
Use of social Media to connect with ASEAN countries
• website : http://www.aseanindia.com/

11. India–Africa Forum Summit : was first Held in 2008 , New Delhi .
• 15 African Nation
• Student / Cultural exchange
• Trade agreements
•India Companies setting up bases in Africa
• India helping to build infrastructure
manufacturing, pharmaceutical, IT and health service industries.
• India extend Line of credit
• Government level partnership to exploit mineral resources
•475 projects worth $64 bn
www.indiafrica.in
http://www.indiaafricapartnership.com

12. Rebuilding Afghanistan
• 12 Billion USD ; Power transmission , Schools, Hospital, Steel plant, Hydro, Roads, Rail, ect
UN peacekeeping missions
• 100,000 Indian military and police personnel has served in 45 missions out of 65
Embassy
• Serves as information provider and Organizing cultural events
Ranked 12th on BBC’s positive rating list 2013

13. FDI
India was ranked 16th in terms of FDI inflows

14. Online Platform - www.investinindia.com
- Printed and digital magazine "Invest in India"
- Events, Conferences and Exhibitions

15. DMIC
Japan will be a major investor for this project
(Japan Bank for International Cooperation) has taken 26 per cent equity in DMIC.
$150 Billion Project
USA, Canada, UK, Switzerland, Norway , etc
India is in talks with Germany and the UK

16. Culture & Heritage
5000 Year old Continuous Civilization
• Indus Valley Civilization
Birthplace of many religious systems like Hinduism, Buddhism, Sikhism
Taj Mahal , one of the seven wonders of the world
30 World Heritage sites (UNESCO)
Birth Place of YOGA & Ayurveda
More than 100 Forts and Castles
2.2 Billion viewers of Indian Cinema
2200 year old Music / Dance forms
Sanskrit : Mother of all languages

17. Thank you