A sample marketing plan for a chosen product: Metrohome

1. 10 STEP Marketing Plan for Mary Kristine P. Andrade February 2010

4. Positioning to the Primary Target Market

6. Need for shelter and security I am complete when I have a secure future and a safe home (for myself or my family) My home should be a measure of my success

11. 5. Rough estimates

12. 5. Rough estimates

13. 5. Rough estimates

14. 5. Rough estimates

15. The Marketing Mix Strategy

16. 6. Home Loan products in focus

21. 7. Interest rates of home loans

22. 8a. MetroHome PROMO Metrobank High Life, High Five Promo INQUIRER.net First Posted 13:15:00 05/14/2008 Filed Under: Lifestyle & Leisure , Lifestyle (House & Home) Lifestyle prize bundles up for grabs with Metrobank High Life, High Five Promo ENJOY THE HIGH LIFE and fill your home with brand new appliances, furniture, and electronic gadgets with the latest promo from Metrobank. The METROHOME HIGH LIFE, HIGH FIVE promotion gives home loan borrowers a chance at getting lifestyle prize bundles! This promotion is open to borrowers whose application for a MetroHome loan is accepted from May 2 to July 31, 2008 and approved for at least P 1,000,000 for a minimum term of five (5) years. Only borrowers whose approved MetroHome loans are booked or availed of no later than September 30, 2008 are eligible for a chance to win any of the exciting lifestyle prize bundles - the Gadget Bundle, the Techno-Savvy Bundle, the Fine Furniture Bundle, the Complete Kitchen Bundle, and the Family Entertainment Bundle. Every P 200,000 of total booked or availed loan entitles the borrower to one raffle entry. The higher the loan amount, the bigger the chances of winning. The Gadget Bundle includes an Apple iPOD Touch and Canon digital camera. The Techno-Savvy Bundle comes with a Sony VAIO laptop, an Olympus underwater camera, and an Apple iPOD Nano. The Fine Furniture Bundle is a furniture showcase from Abea. The Complete Kitchen Bundle consists of a Whirlpool refrigerator, an Electrolux washing machine, a La Germania cooking range, a Sharp microwave oven, a Black & Decker bread toaster, a Krups espresso maker, and a Moulinex food processor. The Family Entertainment Bundles is made up of a Nintendo WII, a Philips 42” LCD TV, and a Philips Home Theater System. The raffle draw is slated on October 6, 2008. Metrohome is the housing loan package of Metrobank, the country’s leading bank. It is one of the easiest and most affordable housing loan packages in the market today. Whether it's for the purchase of a lot, a house and lot, a townhouse or condominium, a house construction or renovation or home loan refinancing, Metrohome has the right package for you. Metrohome loans offer competitive interest rates. Terms are flexible - up to 25 years for a purchase of house and lot or townhouse. Enjoy high loan amounts out of the property's appraised value. And loan repayment is worry-free through the issuance of post-dated checks or automatic debit arrangement. For convenience, a MetroHome borrower can also make loan payments through any of the Bank’s over 500 branches. For more details on the METROHOME HIGH LIFE, HIGH FIVE promo, please visit your nearest Metrobank branch or call 898-8515, 857-5976, and 857-9786. You may also visit www.metrobank.com.ph

27. 8b. BDO promo 4. If the Rajo Laurel Designer Collection for Uratex corresponding to the client's loan amount is unavailable, the Bank will provide an item with the same brand and closest specifications with the same value, with prior approval of DTI. Their respective Account Officer will notify client if they qualify. 5. Delivery of the Rajo Laurel Designer Collection for Uratex is free to the address specified in their Home Loan application. In the event of one (1) unsuccessful delivery, redelivery cost shall be charged to the BDO Home Loan client. 6. BDO shall provide the qualified client with delivery procedures for the orderly and efficient delivery of the Rajo Laurel Designer Collection for Uratex. 7. The specified Rajo Laurel Designer Collection for Uratex is non-transferable, non-convertible to cash nor can be exchanged for other promo items. The promo item cannot be availed in conjunction with the waiver of the handling fee. 8. Items shall be covered by respective manufacturer's warranty. Extension of warranty shall be for the account of client. 9. Employees of BDO and subsidiaries are not qualified for the promo. 10. These terms and conditions are subjected to any relevant law, government direction and regulation. The promotion will be void where prohibited or restricted by law. 11. In case of dispute, the decision of BDO, with the concurrence of DTI, shall be deemed final.

28. 8b. BDO promo Trapunto Mattress by Rajo Laurel (15.24 x 91.44 x 190.50 cm) P 10,000,000 and up Scatola Convertible Ottoman by Rajo Laurel (91.44 cm) P 6,000,000 – P 9,999,999 Scatola Convertible Ottoman by Rajo Laurel (63.50 cm) Up to P 5,999,999 RAJO LAUREL DESIGNER COLLECTION FOR URATEX* LOAN AMOUNT

29. 8b. PSBank rebate promo Prime Rebate allows advance or excess Home loan payments to earn rebates. This will effectively shorten the loan term, give clients a discount on your total loan amount, or even both. * The rebate is automatically applied to all new and existing term loans. The client does not need to register or enroll to get the rebate. * Rebates earned from advance/excess payments are computed on a daily basis – including weekends and holidays, starting on the date the payment is posted, and credited every due date. How does the PSBank Prime Rebate work? Make an Advance Payment For example, when you pay five (5) days before your loan’s monthly due date, you will actually earn a rebate on a daily basis from the day your payment was posted to the day before your loan’s due date. Make an Excess Payment If you pay in excess of the amount required on your due date, you will earn a rebate on a daily basis from the date of posting up to the day before the next due date.

34. SUMMARY

37. 10 STEP Marketing Plan for Mary Kristine P. Andrade February 2010