Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Intro presentation to Footprints for RetailFootprints AI
Footprints finally solves the fusion of shoppers’ real-world behavior with their digital data by using behavioral profiling through high-precision anonymous indoor tracking & proprietary AI.
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more.
Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Intro presentation to Footprints for RetailFootprints AI
Footprints finally solves the fusion of shoppers’ real-world behavior with their digital data by using behavioral profiling through high-precision anonymous indoor tracking & proprietary AI.
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more.
Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds for paid search, PPC, paid social and other integral elements of Search Engine Marketing. Read our presentation to learn more.
Check out out original blog post here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-in-2020-infographic/
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Today’s digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and check out this presentation from Microsoft’s Itir Aloba-Curi and Angela Bahreyni. Originally presented at a Boston SEMPO event in November 2016, the presentation includes findings from Bing’s recent Consumer Decision Journey study and addresses the value of brand bidding.
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClark Boyd
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms. These technologies help business get more from their PPC budgets and to enhance their digital marketing strategies.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds for paid search, PPC, paid social and other integral elements of Search Engine Marketing. Read our presentation to learn more.
Check out out original blog post here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-in-2020-infographic/
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Today’s digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and check out this presentation from Microsoft’s Itir Aloba-Curi and Angela Bahreyni. Originally presented at a Boston SEMPO event in November 2016, the presentation includes findings from Bing’s recent Consumer Decision Journey study and addresses the value of brand bidding.
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClark Boyd
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms. These technologies help business get more from their PPC budgets and to enhance their digital marketing strategies.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Retail Media Network(RMN)-Thought Leadership-2023.pptxsethisaabb
Retail Media Network(RMN)-Thought Leadership-2023 by Publicis Sapient - an understanding how the retail media and the players around it work and function to run the show.
Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
Top 4 Enterprise Bid Management Platforms for Digital Agencies | ymarketingRyan Lash
Considering implementing a bid management platform agency-wide?
Read ymarketing's quick POV on the Top 4 Enterprise platforms utilizing research from Digital Marketing Depot, Econsultancy and Forrester.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
ProTableau is a programmatic digital media buying specialist agency serving marketers, advertisers and agencies. We plan and buy online advertising across all digital media formats using the latest programmatic technology, data and cost efficiency - for better campaign ROI.
Similar to Perform Media - 2017 Sponsor Spotlight Presentation (20)
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
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Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
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Delivery & Streaming, the Ultimate Experience with RokuMediaPost
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Three Tips to Maximize Creative Asset EfficiencyMediaPost
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
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Read more- https://shorturl.at/yl3MU
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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3. PERFORMMEDIA.COM 3
THE MOVE TO IMPLICIT SEARCH
EVOLUTION OF SEARCH
My vision when we started Google years ago was
that eventually you wouldn't have to have a search
query at all. You'd just have information come to
you as you needed it.
- Sergey Brin, Google
4. PERFORMMEDIA.COM 4
THE MOVE TO IMPLICIT SEARCH
EVOLUTION OF SEARCH
Searches decline -7% YoY (on avg) each month since April 2013 for a net decline of -5B explicit searches.
2017 monthly YoY declines have been even steeper, avg. -10% / month
Monthly search query volume is back to mid [July] 2010 levels
5. PERFORMMEDIA.COM 5
CHANGING CONSUMER ATTITUDES
EVOLUTION OF SEARCH
About three-quarters of US internet users are concerned about how
tech companies are using their data for commercial purposes, and
only about 1 in 10 are OK with that data being used for relevant ads,
according to an April 2019 survey by the Internet Innovation
Alliance (IIA) and CivicScience.
CONSUMERS WANT MORE PRIVACY
6. PERFORMMEDIA.COM 6
ITP 2.1, ETP & SEARCH
EVOLUTION OF SEARCH
BROWSERS CONTINUE TO ADD COOKIE BLOCKING FEATURES
7. MARKETERS FACE UNIQUE CHALLENGES
AS SEARCH MARKETING EVOLVES
7
SUPPLY QUALITY TRANSPARENCY & CONTROL AUDIENCES
• Limited volume from high
quality traffic sources
• Unreliable content
categorization, risky content,
fraud
• Masked or no domain
reporting
• Limited visibility into
subdomains
• Limited optimization
capabilities
• Privacy regulations
• Cookie tracking limitations
• Search activity moving outside
the search box
8. PERFORM MEDIA OFFERS UNIQUE SOLUTIONS
AS SEARCH MARKETING EVOLVES
8
• Tier 1 publishers with high
volume
• Organic, in content ad
implementation
• Proven fraud prevention &
brand safety
• Visibility into domains and
subdomains
• Whitelisting & blacklisting
• Bid adjustments by domain
and device
• Contextual targeting
• 2 click validation model
• Leverage multiple intent
signals
SUPPLY QUALITY
TRANSPARENCY & CONTROL AUDIENCES
9. PERFORMMEDIA.COM 9
KEY SUPPLY PARTNERS
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users
10. PERFORMMEDIA.COM
INHERENT BRAND PROTECTION
BRAND SAFETY
Minimum Traffic Quality (TQ) Score & Human Review for All New Publishers
• All new publishers are assigned a TQ score, and only those that meet our strict threshold are
onboarded
• Expert teams manually review publisher content to ensure quality
Inherently Safe Ad Products
• 2 click search model removes your brand from the content
Ongoing Content Classification
• Proprietary machine learning engine scrapes all pages for content and classifies it
• Dedicated team reviews all world news within 15 minutes to classify content prior to any ad serving
Publisher & Advertiser Controls
• Publishers can implement topic blocks
• Advertisers can leverage negative keywords to avoid showing on specific content
11. NATIVE ADS
NEW FROM PERFORM MEDIA
DESKTOP & MOBILE NATIVE
ADS
• Top ComScore publishers
• Easy portability
• Efficient & cost-effective
• Full campaign management for $0
• Retargeting available
11
12. PERFORMMEDIA.COM 12
RETARGETING WITH THE PERFORM MEDIA PIXEL
NEW FROM PERFORM MEDIA
• Retarget valuable audiences with an interest in your product
• Avoid showing ads to users that have converted
or are unlikely to convert
• Suppress or bid-modify implicit search and native placements
• Easily build custom segments directly in the Perform Media
Console
13. PERFORMMEDIA.COM 13
KEY SUPPLY PARTNERS IN AUTO
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users
14. PERFORMMEDIA.COM 14
KEY SUPPLY PARTNERS IN FINANCE
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users
15. PERFORMMEDIA.COM 15
KEY SUPPLY PARTNERS IN HEALTH
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users
16. PERFORMMEDIA.COM
MONTHLY CATEGORICAL DATA
TOTAL OPPORTUNITY
Category Monthly Impressions
Health 1.32B
News 1.08B
Finance 545M
Arts & Entertainment 462M
Business & Industrial 431M
Law & Government 338M
People & Society 270M
Autos & Vehicles 217M
Sports 149M
17. PMC CONSOLE
PERFORM MEDIA
• Enterprise scale
• Unique insights
• Easy onboarding
• Fully managed at zero cost to you
17
18. PERFORMMEDIA.COM
FEATURE COMPARISON CHART
UNIQUE CONTROLS
Product Feature Type Gemini Search Bing Google Ads Perform Media
Blocking Domains Targeting ✓ ✓ ✓ ✓
Targeting Domains /
Private Marketplaces
(PMPs)
Targeting X X X ✓
Category Targeting Targeting X X X ✓
Bidding by Domain* Bid Adjustments X X X ✓
18
20. CASE STUDY
EDUCATION VERTICAL
BACKGROUND
A leading online higher-education portal with more than 2 million adult visitors
each month wanted to increase student signups while keeping CPAs at or below
$20.
SOLUTION
This education advertiser leveraged Perform Media’s Contextual Search ad
product to scale user acquisition efforts while improving CPA. Their use of
Perform’s two-click validation model and responsive ad formats helped drive
optimal performance. The Perform team further amplified results with publisher
targeting, bid adjustments and keyword expansion.
RESULTS
Perform Media drove 51,000 conversions between February and
November 2018. Monthly conversions increased 4,000% from
the first month of launch. We achieved a 10.4% conversion rate
with $19.00 CPAs and exceeded the client’s CPA target. Since
launch average CTR doubled and CPCs declined -27%.
TOP PUBLISHERS:
Perform Media has been a great addition to
our marketing mix and has driven strong
results, exceeding our performance goals.
We thoroughly appreciate the responsive,
capable team that we work with and their
ability to continue driving campaign and
platform improvements.
- Director of Performance Marketing
21. CASE STUDY
TECH TELCO
BACKGROUND & GOALS
Perform Media Search provides Tech Telco marketers with direct, transparent
access to top performing sites across the Media.net publisher network with over
85% reach in the US. CPA goals for onsite actions were brand dependent and
ranged from $3.72 to $14.00. Generally brands with less brand awareness had
higher CPA targets, and those with more brand awareness had lower CPA
targets.
SOLUTION
Marketers used Perform Media’s two-click validation model, which leverages
best in class contextual relevance targeting and generates related-topics
keyword pages on top Media.net publishers. Using this product, marketers
avoided accidental clicks and upon ad click, users were taken to the marketer’s
landing page to fill in the lead gen form.
Perform Media’s lead-generation campaign optimization algorithm allowed for
the target CPA to be met or exceeded throughout the campaign flight.
RESULTS
Perform Media generated 2,000 formfills per quarter and
consistently
surpassed lead-gen CPA targets by 32%. Some marketers
exceeded the industry average CTR at 24.04%.
Perform Media’s non-brand traffic was 35%
more efficient than standard search and
22% more efficient than the search partner
network.
- Tech Telco Advertiser
22. CASE STUDY
AUTO MANUFACTURERS
BACKGROUND & GOALS
Three of the top automotive manufacturers came to Perform Media to reach our
unique audience of in-market auto shoppers - at scale via a marketplace driving
efficient cost per engagements.
SOLUTION
Each of the top manufacturers leveraged Perform Media’s unique ad formats,
including our unique user pre-qualification model, targeting our engaged
audience throughout the funnel process.
RESULTS
All three automotive manufacturers reached engaged buyers and scaled
campaigns while maintaining high CVRs and exceeding cost per engagement
goals.
Through our marketplace, these auto manufacturers captured a highly targeted
audience of auto consumers, which they engaged with throughout the sales
funnel, from discovery to research, through to purchase.
Campaigns scaled easily and continued to exceed performance goals - all
campaigns exceeded conversion and cost per engagement goals, by up to 89%.
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.
https://www.emarketer.com/content/consumer-attitudes-on-marketing-2019
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.
https://www.emarketer.com/content/consumer-attitudes-on-marketing-2019
Perform Media Console provides industry leading transparency and optimization controls.
PMC provides access to one of the world’s largest proven publisher ecosystems.
Our platform is built on an ad stack that processes the second most ad calls in the US (10MM+ per day)
Easy to use platform with industry parity features, robust insights, and seamless campaign portability.
Enterprise Scale
With the PMC there’s no need for supply sourcing or other administrative DSP seat set-up steps to access high quality, high volume traffic sources. The platform is built on one of the world’s leading ad stacks with long standing, proven publisher relationships.
Unique Insights
The PMC is architected from the ground up to provide unique insights and full visibility into campaign performance. This enables marketers to more effectively analyze, optimize, and uncover new opportunities to improve ROAS across the network.
Easy On-Boarding
We created several easy methods to easily onboard campaigns from other platforms.