Brand U! Social Media 101 for Doctoral Students
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This talk was prepared for the New England Doctoral Student Conference at Rivier University. Students from the schools of education and psychology engage in a discussion about social media, 21st century skills, digital identity development and personal branding. Students learn about LinkedIn, Twitter, and other social media applications they can use to develop a personal brand. Students begin thinking about how to build a digital portfolio.
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Brand U! Social Media 101 for Doctoral Students
- 1. A Person
- 2. Social Media 101 For Doctoral Students New England Doctoral Student Conference Rivier University Logo here Tagline here
- 3. HELLO Dr. Sara Stetson HELLO My Name Is @GoodCognitions www.sstetson.wordpress.com Dr. Sara Stetson
- 4. Stand up
- 5. Think!
- 6. Why Educators fear social media
- 7. Them
- 12. Communicate!
- 13. Why?
- 14. 89%adults 18-29
- 15. https://press.linkedin.com/about-linkedin build a PLN join discussions collaborate share expertise 400,000,000+ network
- 16. 71% 28% 28% 26% 23% PEW Research Center 2014
- 18. Wearable Tech
- 20. …The internet will disappear… You won’t even sense it… It will be part of your presence all the time -Eric Schmidt Google
- 23. Looking at you…
- 26. talking
- 27. Who?
- 28. Facebook Like me if you like my coffee Twitter I’m @Starbucks #coffee Yik Yak The café coffee tastes like %$#&! Foursquare I drink coffee at Starbucks Instagram Check out this coffee bean shaped like NH YouTube Watch me drinking coffee Pintrest A collection of my favorite coffee recipes Spotify Listening to: “Coffee Calypso” Google + People in my circle like coffee LinkedIn My skills: market analysis and leveraging coffee sales Vine Smooth-Mocha-Tall-Skinny-Latte-Now Digital identitiesAdapted from Paul Gordon Brown
- 30. Twitter you
- 31. LinkedIn you
- 32. Instagram you
- 33. Facebook you
- 35. What?
- 39. Scary?
- 40. Get over it…. You are already there… And there… and there… and there…
- 41. How?
- 42. casestudy
- 43. Great Brands: stickyHeath & Heath (2007)
- 53. Over time and cultures, the most robust and effective form of communication is the creation of a powerful narrative -Howard Gardner
- 54. YOUR NAME HERE Google Search I’m Feeling Lucky yourselfGoogle
- 55. LinkedIn
- 57. 6 ○
- 58. . Picture tips
- 59. No just no
- 61. Trends
- 62. Strategic Visionary Public Accountant Problem Solver Seeking New Opportunities! Cliche Desperate Boring Vague
- 63. Adapted from: Pete Leibman Proof
- 66. Twitter
- 69. Tweetanatomy
- 70. A little toldme
- 72. Curation
- 74. Where?
- 75. Examples
- 76. Vine
- 77. About.me Wonder Woman Superhero/Founding member Justice League of America/Warrior Princess Washington, DC Work Education Justice League Tutored by Ares (God of War) DC Comics #superhero #combat #skydiving #socialjustice Read My Blog I have been fighting evildoers since my comic Debut in 1941. I come from a race of powerful Amazon women on Paradise Island, and I am their princess. I use my Lasso of Truth to fight for justice. My femiron bracelets can deflect bullets and my invisible stealth airplane can fly faster than the speed of sound. My purpose is to provide an example of a strong courageous woman and to combat the idea that women are inferior to men. I want to inspire young girls to self confidence and high achievement in occupations dominated by men.
- 78. Video
- 80. QR?
- 81. Facebook
- 83. Color
- 84. Crowdsourcing
- 85. Logo
- 86. Avatar
- 87. Design
- 88. Content creation
- 89. Digital me
- 91. When?
- 92. (now, silly)
- 94. Not a question
- 95. of whether we DO social media…
- 96. But of whether we do it
- 97. HELLO Dr. Sara Stetson GOODBYE My Name Is @GoodCognitions www.sstetson.wordpress.com Dr. Sara Stetson