SlideShare a Scribd company logo
The Next Generation of Visitors ,[object Object]
Generational Names ,[object Object],[object Object],[object Object],[object Object]
Why Bother?
Millennials – Who are they?
They are different!
Events that have shaped their lives
Events that have shaped their lives
The 15  favorite websites  as voted by Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From Outlaw Research
Parenting Styles
Education
Concerned about the earth Volunteer
Millennial Lifestyles ,[object Object]
Self-expression ,[object Object],[object Object]
Millennials enjoy mentors ,[object Object]
What are the 15  most trusted brands  voted by Millennials? From Outlaw Research
They want “everyone at the table” Confident Tech-savvy Team players Well-educated Civic-minded Optimistic Ethnically diverse “ Mom said I could do anything.” Multi-tasking Need mentors To the test Not always altruistic
Millennial Experiences
Millennial Experiences ,[object Object]
Millennial Experiences ,[object Object]
Millennial Experiences ,[object Object],Adrenaline rush laughter challenge
Millennial Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Millennial Experiences ,[object Object],[object Object]
Millennial Experiences ,[object Object]
Millennial Experiences ,[object Object],[object Object],[object Object]
Millennial Experiences ,[object Object],[object Object]
Millennial Experiences ,[object Object],[object Object],[object Object]
Millennial Experiences ,[object Object]
Millennial Experiences ,[object Object]
Millennial Experiences ,[object Object]
Millennial Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],from: Theatre Is
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Millennials ,[object Object]
NO
100 0 52 Millennials Average Americans
NO
100 0 71 Millennials Average Americans
NO ,[object Object]
100 0 67 Millennials Average Americans
Television Shows
Television Networks
NO
100 0 88 Millennials Average Americans
ON PAR
100 0 107 Millennials Average Americans
Heavy Users!
Heavy Media Consumption
 
Internet Use
Internet Hours
NO
News Online
128
128
 
128
 
 
22%
Sharing via  Social Media
SOCIAL MEDIA
PHOTO SHARING
128
128
SOCIAL NETWORKS 42%  reach 44% reach
128
Text me where we should head out to. ,[object Object]
Travel Planning Sites
Heavy Media Consumption 46% reach for radio & magazines
128
 
 
 
128
 
128
 
 
 
128
128
Heavy Media Consumption
Heavy Media Consumption
MILLENNIAL Marketing Showcase
 
 
 
 
 
 
 
 
 
 
Lori Cogan  The Tombras Group ,[object Object]

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Millennials museums

Editor's Notes

  1. Their job outlook is different. They want a work/life balance. They want to make a difference And Yes, they want to be acknowledged and given credit. 44% of millennials said it is “very important” to have a job that provides an opportunity to help others. From Live Science based upon a study done by Twenge with over 16,500 students. They generally want high pay and status but won’t burn the midnight oil for it. Some call them narcissistic – they have a sense of entitlement - employers sometimes called them “Gen Me” cuz it has to be all about them! But I think there are some misunderstandings. Adam – tell us a little bit about what you look for in a job and how you balance your work and life. I minute
  2. Are millennials overall heavy users of television? Panel, by shake of your head...your answer would be... AND the data said...On the whole...No.
  3. Hey, I’ve got that down...you might be thinking. I understand millennials. I understand how to advertise on the internet. No problem. That’s great! You are ahead of most. But are you staying on top of the growth curve that’s coming? What do I mean by that?