Digital Marketing Persona Master Class - Andrew Chow, Ideas & Concepts
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What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us and with the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media engagement. This master class highlights the key personality differences and how it affects our strategy and focus on the prospect and consumers.
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Digital Marketing Persona Master Class - Andrew Chow, Ideas & Concepts
- 1. MASTERCLASS Andrew Chow@ideasandrew | ideasandrew@gmail.com MANAGING DIRECTOR, IDEAS & CONCEPTS LONDON, UK ~ SEPTEMBER 5 - 6, 2018 DIGIMARCONEUROPE.COM | #DigiMarConEurope DIGIMARCONUK.CO.UK | #DigiMarConUK Digital Marketing Persona Master Class
- 2. What kind of Digital Marketer are you? Your personality determines what type of digital story teller you are in digital marketing
- 5. 2 Books
- 6. 4 Domains
- 7. 5 Different Careers in 30 years 1987-1993 1993-1998 1999-2005 2005-2009 2010-
- 8. 6 Years in Speaking; Training & Consultancy
- 9. 7 Teach in CPEs or Adult Learning Institution
- 10. 8 Client
- 13. Perfectionist @ Work having high standards dedicated in everything reasonable Type 1: Perfectionist @ Work
- 14. Type 1: Strict Perfectionist / Reformer “I must be perfect.”Positive Disciplined Consistent Conscientious Hardworking High Standards Exact Righteous Principled Average Orderly Impersonal Critical Organized Strict Lawful Rigid Exact Negative Inflexible Self-Righteous Obsessive Judgmental Legalist Uptight Correction-Seeking Resentful
- 15. Perfectionist @ Digital MarketingType 1: Perfectionist @ Digital Marketer
- 16. Giver @ Work Relate easily to people Caring and warm Good sense of humor Type 2: Helper @ Work
- 17. Type 2: Considerate Helper / Giver “I must help others.”Positive Compassionate Giving Sympathetic Humorous Attentive Caretaker Nurturing Tough Skinned Average Generous Encouraging People Focused Helpful Behind the Scene Comforting Soft hearted Supportive Negative Manipulative Possessive Intrusive Suffer in Silence Pleasing Self forgetful Flattery Dependent
- 18. Giver @ Digital MarketingType 2: Helper as Digital Marketer
- 19. Achiever @ Work being optimistic being competent able to motivate people Type 3: Achiever @ Work
- 20. Type 3: Competitive Achiever / Performer “I am what I do.” Positive Goal-oriented Self Starter Energetic Performer Accomplished Excellence In the Scene Zealous Average Adaptable Competitive Pragmatic Charismatic Leverage Looking Good Smooth Operator Marketing/Entrepreneur Negative Approval Seeking Defensive Lacks Self Awareness Opportunistic Emotionally shut down Difficult to receive Spotlight Seeking Approval Seeking
- 21. Achiever @ Digital MarketingType 3: Achiever as Digital Marketer
- 22. Individualist @ Work To feel at a deep level Creativity and intuition Being unique Type 4: Creator @ Work
- 23. Type 4: Intense Creator / Individualist “I must be different”Positive Inspired Creative Personal/Reveali ng Intuitive Empathic Feel deeply Aesthetic Artistic Average Self Absorbed Feels Different Emotional Dreamer Fantasy Ritual Maker Melancholy Sensual Negative Self Pitying Impractical Alienated Self Destruct Life as Drama Longing Self Indulgent Sense of Tragic
- 24. Individualist @ Digital MarketingType 4: Creator as Digital Marketer
- 25. Investigator @ Work Cool and Collected Perceptive Type 5: Observer @ Work Objective
- 26. Type 5: Quiet Specialist “I don’t know enough.”Positive Perceptive Thoughtful Wise Investigative Intellectual Guru Insightful Synthesize Average Self Reliant Intense Private Questioner Knowledgeable Isolated Reserved Quiet Negative Eccentric Compartmentalize s Cynical Anti Social Don’t display warmth Invisible Loner Move away from others
- 27. Investigator @ Digital MarketingType 5: Observer as Digital Marketer
- 28. Loyalist @ Work Committed and Faithful Responsible and Hardworking Confronting Danger Bravely Type 6: Loyalist @ Work
- 29. Type 6: Loyal Skeptic “I am always dutiful.”Positive Responsible Loyal Engaging Teamwork Accountable Vigilant Contented Committed Average Independent Cautioning Obedient Follower Careful Hesitant Enjoys Routine Faithful Negative Indecisive Contradictory Paranoid Devil’s Advocate Abandoned Doubting Lacks Confidence Imagine the Worst
- 30. Loyalist @ Digital MarketingType 6: Loyalist as Digital Marketer
- 31. Enthusiast @ Work Spontaneous and Free-spirited Risks Taker Make tough work FUN! Type 7: Adventurer @ Work
- 32. Type 7: Enthusiastic Visionary “I want to be happy.”Positive Spontaneous Fun Versatile See the Big Picture Flexible Excited Wow Many Possibilities Average Lively Experiential Adventure – seeking Happy Entertaining On the Go Talkative Carefree Negative Hyperactive Superficial Impulsive Lack of Focus Impulsive Dislike Rules Inattentive Pleasure-Seeking
- 33. Enthusiast @ Digital MarketingType 7: Adventurer as Digital Marketer
- 34. Challenger @ Work independent and self-reliant meet challenges head on Honest / Direct Type 8: Challenger @ Work
- 35. Type 8: Active Challenger “My strength protects me.” Positive Confident Inspiring Leader Taking initiatives Just Do It Self Directed Pioneering Stand Up for Right Average Dominant Forthright Fight for fairness Challenger Direct Tough Minded Take Charge Straight Forward Negative Intimidating Confrontational Controlling Curt Forceful Blunt Over Protective Vengeful
- 36. Challenger @ Digital MarketingType 8: Challenger as Digital Marketer
- 37. Peace Maker @ Work Non-judgmental Inclusive Good Mediator and Facilitator Type 9: Peace Maker @ Work
- 38. Type 9: Adaptive Peace Maker “I am agreeable.” Positive Easygoing Unpretentious Patient Gentle Facilitator Peace Maker Reassuring Mr Nice Guy Average Accommodating Peaceful Genuine Negotiator Let it Be Consensus Seeking Unassuming Settled Negative Disengaged Stubborn Oblivious Procrastinate Complacent Indifferent Lazy Withdrawn
- 39. Type 9: Peace Maker as Digital Marketer
- 40. What’s your personality code? 2 5 8 Obvious to Many Known to Few Show during Crisis
- 42. 2 Helper 3 Achiever 4 Creator 5 Observer 6 Loyalist 7 Adventurer 8 Challenger 9 Peacemaker 1 Perfectionist Withdrawn Compliant Assertive Social Styles: What do you do to get what you want?
- 43. 2 Helper 3 Achiever 4 Creator 5 Observer 6 Loyalist 7 Adventurer 8 Challenger 9 Peacemaker 1 Perfectionist Competent Positive Reactive Conflict Styles: What do you do when you get what you want?
- 45. Enneagram
- 46. #1 - Our personality traits determine how we view & create our own world in Marketing
- 47. #2 - Our personality traits determine how we react in specific situations when marketing fails
- 48. #3 - Our personality traits determine how we adjust to our buying decisions over time
- 49. @ideasandrew Thank you! Keep in touch!