iChild is a leading UK website for parents, teachers, and childcare professionals. It receives over 1 million page impressions and 160,000 unique visitors per month. The document outlines various advertising and partnership opportunities on iChild's website and weekly newsletter, including banner ads, sponsored content, surveys, competitions, product sampling, and exclusive category partnerships. Contact Sara Maslin for more information.

1. OPPORTUNITIES TO PROMOTE
YOUR BRAND WITH 1 million
160,000 page
unique impressions
visitors per month 230,000
per month registered
members
iChild is a leading child development, 125,000
childcare and education website. subscribers
It offers a wide variety of advertising opportunities
to weekly
for brands wishing to engage with parents, newsletter
teachers and childcare practitioners.
We offer partnership and sponsorship packages,
email marketing, a wide range of advertising
formats, insight surveys and market research, Average
plus competitions and much more. user session
6 minutes
Our audience is highly responsive with recent
brand advertising seeing click through rates
ranging from 0.18% - 0.45%.
7 pages per
For more information regarding all visit on
opportunities available please speak average
to Sara Maslin Email sara@ichild.co.uk,
Telephone 020 7267 7235.

2. ADVERTISING SOLUTIONS
iChild.co.uk receives on average 1 million page impressions each month from 160,000
unique visitors. Recent ads have seen CTR rates of between 0.18% - 0.45%.
WE ARE ABLE TO OFFER THE FOLLOWING
ADVERTISING OPPORTUNITIES:
MPU (300 x 250) £19 CPM
Leaderboard (728 x 90) £16 CPM
Skyscraper (120 x 600) £18 CPM
Large Button (120 x 240) £8 CPM
Small Button (120 x 120) £5 CPM
Roadblock (Leaderboard & MPU) £32 CPM
Home Page Takeover £6,000 per week
Advertorial £8 CPM
(50 words max for home page advertorial, supported
by 150 x 150 button on home page and run of site)

3. E-NEWSLETTERS
iChild e-newsletters are sent weekly to 125,000
members who have subscribed to receive regular
updates. The newsletters are very popular and have
unsubscribe rates below 0.25%. Solus email
opportunities are available to parents, teachers,
nursery carers and childminders.
WE OFFER THE FOLLOWING
E-NEWSLETTER OPPORTUNITIES:
Advertorial feature £750 (ex vat)
Up to 150 words of copy plus image
Banner advertising £750 (ex vat)
Leaderboard (728 x 90)
Or MPU (300 x 250)
Sponsorship £1,150 (ex vat)
Advertorial plus leaderboard/MPU ad
Solus Email from £3,000 (ex vat)
(subject to editorial approval)

4. ACTIVITY SECTION SPONSORSHIP, EDUCATION
RESOURCES AND THEMED WEEKS
We offer brands the opportunity to sponsor Activity
Sections on iChild.co.uk. There are a variety of pricing
options available. If the activity section already exists,
costs are dependent on the popularity of the section
and the level of traffic it receives.
iChild also offers brands the opportunity to develop
branded education resources, which will be used by
parents, teachers and childcare professionals in homes,
nurseries, childminding settings and schools
across the UK.
Prices range from £500 - £5,000 per month.
These activity sections can then be supported by themed
weeks or months that are promoted to all our users. An
example was the popular “Peppa Pig Month” which ran
through homes, nurseries and pre-schools across the UK.
We supported online resources with printed education
resource packs and activity books that were sent to 2,500
participating nurseries. In total over 200,000 pre-school
families took part in the fun activity.

5. ONLINE SURVEYS
Surveys can be conducted on iChild with a guaranteed
response of 1,000 iChild members in just a few days.
Surveys can be aimed precisely at parents, teachers,
childminders, nursery carers or childcare practitioners
to gain valuable and highly targeted insights.
Data and a written summary report will be provided.
From £6,000 (ex vat) plus incentive

6. COMPETITIONS
Competitions will be promoted on the iChild
homepage, the iChild Offers and Competition
page and in one weekly iChild e-newsletter
to 125,000 subscribers.
We can guarantee between 800
and 1,000 entries.
£1,995 + prize(s)

7. iChild BLOGGER NETWORK
iChild is able to provide brands with access
to their network of Parent Bloggers to
promote products or services.
Bloggers will increase a brand’s reach
to parents through various social
media channels.
Prices start at £3,000 plus incentives

8. MICROSITES
iChild is able to build a microsite for brands.
Elements for the microsite are to be provided by the client,
which may include, copy, images, videos, downloadable
resources etc. Microsites will be promoted on the iChild
Homepage and in one weekly iChild e-newsletter to
125,000 subscribers per month of activity.
Prices begin at £2,000 per month.

9. PRODUCT SAMPLING/TESTING
AND iChild RECOMMENDS
iChild can offer bespoke product sampling opportunities
for brands to reach up to 400,000 families in the UK.
Small scale sampling and testing (250 – 500 families):
Members will be recruited and samples posted to homes.
Follow-up online research will take place to gauge the views
of parents. They will be asked whether they intend to buy the
product, and if they would recommend it to friends and family.
Based on positive feedback of 70% or more, iChild will
provide brands with an “iChild Recommends” symbol
for use with the product over the next 12 months.
Large scale sampling (up to 400,000 families): We will use our
network of participating nurseries, and samples will be handed
to parents by nursery carers.
Prices on request.

10. CATEGORY EXCLUSIVE PARTNERSHIP
AND SPONSORSHIP
iChild offers partnership and sponsorship packages for
brands, allowing long-term engagement with our
members, and exclusivity within a commercial sector.
Sponsorship opportunities include overall website
sponsorship, individual age sections (0-12 months,
1-3 years, 3-5 years, 5-7 years, and 7-11 years),
iChild Directory, Activity Sections (see earlier) and
other sections on request.
Category Exclusive Partnership allows brands
exclusivity within their commercial sector,
subject to editorial approval.
Prices on request.

11. CASE STUDIES
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12. CASE STUDIES
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For information regarding all opportunities available please speak
to Sara Maslin Email sara@ichild.co.uk, Telephone 020 7267 7235.