Brand research
•Download as ODP, PDF•
1 like•151 views
This document discusses the brands and careers of Kanye West and Taylor Swift. For Kanye West, it describes how his brand has evolved from being a humble newcomer on his debut album to now being flashy and focused on his expensive clothing line, reflecting his entitled personality. For Taylor Swift, it summarizes how her brand changed from portraying a stereotypical innocent country singer to a more flashy pop star, expanding her fan base and marketability.
Report
Share
Report
Share
Recommended
The spice girls
The document discusses the career of the popular 1990s British girl group the Spice Girls. It provides details about the group members, their debut single "Wannabe," their albums released from 1997-2000, their solo careers after the group split up, and their reunion in 2007. It also compares their early dance-oriented music videos to their more recent ballad "Headlines" to show how their music and image had matured. The Spice Girls made a large impact on pop music with their "Girl Power" message and remain well-known for their success and individual personas like "Posh," "Scary," and "Baby" Spice.
SPICE GIRLS
The Spice Girls formed in 1994 and consisted of 5 members known as Sporty, Ginger, Scary, Posh, and Baby Spice. Their 1996 debut single "Wannabe" was a massive hit, reaching number 1 in over 30 countries. Their self-titled debut album went on to sell over 30 million copies worldwide, making it the best-selling album by a female group in history. In total, the Spice Girls sold over 75 million records worldwide before splitting up in 1998, however they have since reunited multiple times.
Star theory
Here is a power point based on the star theory created by Richard dyer. I have also included case studies and examples in relation to the theory.
post malone
Post Malone, born Austin Richard Post on July 4th, 1995, is an American rapper, singer, songwriter and record producer. He came up with his stage name Post Malone through an online rap name generator. Post Malone produces hip hop, trap, and R&B music but enjoys listening to all genres. He is signed to Republic Records and gained recognition in 2015 with the release of his debut single "White Iverson". Post Malone has a unique style and image and is known for drinking and smoking which has led to him receiving free Bud Light monthly.
Target audience research
Kanye West was born in Georgia but raised in Chicago. He pursued a music career after only one year of art college. Jay-Z hired him as a producer, which led to a record deal. West has produced six successful studio albums and won several awards. He is known for his charity work to reduce dropout rates. Common assumptions about his audience include that they are mostly male, urban-dwelling teens who get in trouble and use drugs. However, survey results found the assumptions about urban living and trouble were false, and family backgrounds were mixed.
Progression of the star image
The Backstreet Boys are an American vocal group formed in 1993 in Orlando, Florida. They rose to fame with their self-titled debut album and subsequent albums. Though they took a two year break, they reunited and released more albums. They have sold over 130 million records worldwide, making them the best-selling boy band in history. Their musical style has evolved over the years from R&B and dance pop to incorporate more pop rock and adult contemporary elements. They have maintained their target audience of teenage girls and celebrated their 20th anniversary with a world tour.
Albumcovervc
The document discusses and analyzes the album covers of three musical artists:
Rihanna's "Talk That Talk" album cover features provocative pictures of Rihanna that portray her rebellious image and also includes a printed article about her constant media presence. Lily Allen's "Alright, Still" cover depicts her quirky style through random elements like a dog in a policeman's hat and the integration of real and animated objects. Alt-J's "An Awesome Wave" cover fits their weird, alternative style through abstract wave-like images and a triangle symbol that represents their band name derived from keyboard keys.
Urtak analysis the weeknd trilogy album cover
The document analyzes and summarizes details about The Weeknd based on his album cover artwork and public persona. It notes that his plain black t-shirt on the cover suggests a casual/serious demeanor. The black and white color scheme and ribbon imply he is reflecting on a past party or event he now regrets. His unkempt hair shows he prioritizes his music over his appearance. The document also discusses his popularity on blogs for his blend of R&B, electronica and hip hop styles, his private personal life outside of music, and his focus on promoting his music rather than merchandise to cultivate an inspirational artistic image.
Recommended
The spice girls
The document discusses the career of the popular 1990s British girl group the Spice Girls. It provides details about the group members, their debut single "Wannabe," their albums released from 1997-2000, their solo careers after the group split up, and their reunion in 2007. It also compares their early dance-oriented music videos to their more recent ballad "Headlines" to show how their music and image had matured. The Spice Girls made a large impact on pop music with their "Girl Power" message and remain well-known for their success and individual personas like "Posh," "Scary," and "Baby" Spice.
SPICE GIRLS
The Spice Girls formed in 1994 and consisted of 5 members known as Sporty, Ginger, Scary, Posh, and Baby Spice. Their 1996 debut single "Wannabe" was a massive hit, reaching number 1 in over 30 countries. Their self-titled debut album went on to sell over 30 million copies worldwide, making it the best-selling album by a female group in history. In total, the Spice Girls sold over 75 million records worldwide before splitting up in 1998, however they have since reunited multiple times.
Star theory
Here is a power point based on the star theory created by Richard dyer. I have also included case studies and examples in relation to the theory.
post malone
Post Malone, born Austin Richard Post on July 4th, 1995, is an American rapper, singer, songwriter and record producer. He came up with his stage name Post Malone through an online rap name generator. Post Malone produces hip hop, trap, and R&B music but enjoys listening to all genres. He is signed to Republic Records and gained recognition in 2015 with the release of his debut single "White Iverson". Post Malone has a unique style and image and is known for drinking and smoking which has led to him receiving free Bud Light monthly.
Target audience research
Kanye West was born in Georgia but raised in Chicago. He pursued a music career after only one year of art college. Jay-Z hired him as a producer, which led to a record deal. West has produced six successful studio albums and won several awards. He is known for his charity work to reduce dropout rates. Common assumptions about his audience include that they are mostly male, urban-dwelling teens who get in trouble and use drugs. However, survey results found the assumptions about urban living and trouble were false, and family backgrounds were mixed.
Progression of the star image
The Backstreet Boys are an American vocal group formed in 1993 in Orlando, Florida. They rose to fame with their self-titled debut album and subsequent albums. Though they took a two year break, they reunited and released more albums. They have sold over 130 million records worldwide, making them the best-selling boy band in history. Their musical style has evolved over the years from R&B and dance pop to incorporate more pop rock and adult contemporary elements. They have maintained their target audience of teenage girls and celebrated their 20th anniversary with a world tour.
Albumcovervc
The document discusses and analyzes the album covers of three musical artists:
Rihanna's "Talk That Talk" album cover features provocative pictures of Rihanna that portray her rebellious image and also includes a printed article about her constant media presence. Lily Allen's "Alright, Still" cover depicts her quirky style through random elements like a dog in a policeman's hat and the integration of real and animated objects. Alt-J's "An Awesome Wave" cover fits their weird, alternative style through abstract wave-like images and a triangle symbol that represents their band name derived from keyboard keys.
Urtak analysis the weeknd trilogy album cover
The document analyzes and summarizes details about The Weeknd based on his album cover artwork and public persona. It notes that his plain black t-shirt on the cover suggests a casual/serious demeanor. The black and white color scheme and ribbon imply he is reflecting on a past party or event he now regrets. His unkempt hair shows he prioritizes his music over his appearance. The document also discusses his popularity on blogs for his blend of R&B, electronica and hip hop styles, his private personal life outside of music, and his focus on promoting his music rather than merchandise to cultivate an inspirational artistic image.
Ke$ha
Kesha Rose Sebert is an American singer-songwriter and rapper born in 1987 in Los Angeles. She gained recognition in 2009 through collaborations and her debut album 'Animal' which was a commercial success, producing several number-one hits. Kesha is known for her wild, party image represented through her provocative style, makeup, and album artwork. Her target audience is primarily young teenage girls who relate to her carefree attitude portrayed in her songs and image.
Genre research - R&B
The document discusses the history and evolution of the R&B music genre. It originated in the late 1940s as a term applied to blues records and incorporated elements of electric blues, gospel, and soul music. By the 1970s, R&B was used as a blanket term for soul and funk. A new style known as contemporary R&B emerged in the 1980s, combining elements of rhythm, blues, soul, funk, pop, hip hop, and dance. The document lists past and present popular R&B artists and notes stylistic differences in how male and female R&B artists typically present themselves.
Target audience media
This document analyzes the target audience for a music video being produced by Dominic Ball and Harry Longman. It identifies the target audience as being predominantly male aged 18-35, from diverse ethnic backgrounds belonging to socioeconomic classes E-B. Psychographic profiles show the target audience can be described as "Aspirers, Mainstream, and Strugglers." A survey of 20 people and mood board were used to understand preferences around music video genres, consumption habits, and memorable elements to include in the video. The document proposes addressing this audience with a conceptual narrative storyline, inclusion of male-oriented subjects, modern visuals, and city filming locations.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
Lil kim
Lil Kim is an American rapper who rose to fame in the 1990s. She was part of the group Junior M.A.F.I.A. formed by Biggie Smalls and released her debut solo album "Hardcore" in 1996. Known for her controversial lyrics and outfits, Lil Kim portrayed a fierce persona that empowered women. Over the years, her music videos evolved from portraying an underground style to a more glamorous lifestyle, showing her maturation while maintaining her original image. According to Negus, Lil Kim exemplifies a "synthetic" artist whose image was shaped by her record label to appeal to audiences, though she balances this with showcasing her songwriting skills and street-
Britney spears
This document provides a biography of Britney Spears. It details her childhood talent show performances in Louisiana, role on The Mickey Mouse Club, signing with Jive Records and releasing her debut album "...Baby One More Time" in 1999 which was a major commercial success. It discusses her subsequent albums and hit singles, film and TV appearances, personal relationships and struggles with fame. Her career has spanned over 25 years in the pop music industry.
My own artist profile
A$AP Gratata is a rapper born in 1996 in Brooklyn, New York who was known from a young age for his violent behavior and trouble with the police. He began rapping in his backyard and gained recognition after joining the A$AP Mob collective, who helped him release his debut album "Days Before Rodeo." Gratata cites Travis Scott and Chris Brown as inspirations for their unconventional styles that draw large and devoted fan bases through unique fashion senses and personas that keep the public curious.
Questionnaire results
The document discusses the results of a music questionnaire. It found that the target audience listens to indie, rock, and alternative bands like Bastille, Swim Deep, and The 1975. Most respondents said they prefer to buy albums rather than download music illegally. Younger people are more likely to download illegally. The questionnaire was aimed mainly at female respondents aged 17-20 who listen to music for 3-5 hours per day.
Questionnaire results
The document summarizes the results of a music questionnaire. It found that most respondents listened to indie, rock, and alternative bands like Bastille and The 1975. Most preferred to buy physical albums rather than download music illegally. The respondents were mainly female ages 17-20 and listened to music for 3-5 hours per day. Those who liked indie rock bands tended to have similar styles focused on black clothing, jeans, and converse shoes.
Artist Profile Lady Gaga: Music Magazine
Lady Gaga was born in 1986 in New York. She attended NYU but left to pursue her creative interests, writing songs for other artists until being discovered. Her 2008 debut album The Fame was a commercial success led by the hit single "Poker Face." Gaga is known for her eccentric fashion sense and performances that fuse music with visual art. She draws influence from various artists and employs theatrics to create a unique style. Gaga funds all of her elaborate outfits and tours through her own company, Haus of Gaga, though she once declared bankruptcy without realizing the costs. Her dedicated fans are known as "Little Monsters."
My favorite singer mila
Rihanna is the author's favorite singer; she was born in Barbados but now lives in America. Some of Rihanna's most popular songs are "Diamonds," "Umbrella," and "Stay," and she has collaborated with artists like Drake, Eminem, Chris Brown, and Future. The author lists several of Rihanna's albums released between 2005-2012 and their favorite song is "Love Song" featuring Future. Rihanna was previously in a relationship with Chris Brown.
The weeknd case study
Abel Tesfaye, known by his stage name The Weeknd, is a Canadian singer, songwriter and record producer from Toronto. He released three popular mixtapes - House of Balloons, Thursday, and Echoes of Silence from 2011-2012, gaining critical acclaim for his dark and moody style of PBR&B music. In 2012, he signed with Republic Records and released his compilation album Trilogy, which brought together remastered versions of the three mixtapes and additional songs. Trilogy was both a critical and commercial success, reaching the top five on the charts in Canada and the US.
Analysis of music video - Keri Hilson Knock you Down ft. Kanye West and Ne-Yo
Keri Hilson's music video for "Knock You Down" features her as a woman who is two-timing both Kanye West and Ne-Yo, contradicting the normal narrative where the man cheats. It shows their past happy relationship in black and white and their present conflict in color. There are shots that focus on the artists' faces and Kanye's shoes to identify them, as well as suggestive shots of Keri from above that exemplify the male gaze. The video aims to portray Keri as strong and in control rather than a victim, which would appeal more to her target female audience.
Task 6
Pop and mainstream music originated in the 1950s from rock and roll and targets a large audience rather than individual popularity. It usually follows a verse-chorus structure with repeated choruses, melodic sounds and hooks. Associated imagery includes bright colors, happiness, and young boy and girl bands whose catchy, upbeat music attracts wide audiences. Examples of popular artists are Taylor Swift, One Direction, Justin Bieber, Shakira, Adele, Celine Dion, Madonna, and Britney Spears.
Music Video pitch
The band Viola Beach was formed in 2013 in Cheshire, England and created music until 2016 when they and their manager tragically passed away in a bridge crash in Sweden during their tour. Their album released after their deaths was a success and reached number one on the charts, gaining them more exposure through tributes from bands like The Kooks and Coldplay. Their music has been described as having "infectious anthems with hints of slacker pop."
The song "Boys That Sing" peaked at number 50 in the UK charts after being covered by Coldplay at Glastonbury. It was written by Viola Beach and produced by Ian Grimble, telling the story of a boy who
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
Teens and music
Teenagers played several important roles in the 1950s music industry:
1) Teenagers were a key consumer demographic that record labels actively marketed and sold music to. They spent money on records, attended concerts, and influenced trends.
2) As consumers, teenagers decided which artists and songs became popular hits by purchasing their music.
3) Some teenagers, like Little Stevie Wonder and Frankie Lymon, became musicians and performers themselves, making music targeted towards other teenagers. Their success showed there was a market for music made by and for teenagers.
Question 2- social group
The document discusses common stereotypes associated with R&B music and fashion. It notes that R&B is often stereotyped as being aimed mainly at black males due to prominent black artists. The fashion of R&B artists is also stereotyped, with female artists typically wearing bold makeup and flashy dresses and males wearing dark clothing with gold accents. The document then discusses challenging these stereotypes by creating an R&B magazine targeted at white teenagers that features white artists but retains some visual aspects like dark clothing and bold makeup.
Peep
Lil Peep appeals to teenagers and young adults through lyrics about love, relationships, and issues they can relate to. The music video for "Awful Things" directly targets this audience by depicting Peep as a high school student and singing about heartbreak. This helps viewers connect with Peep on a personal level and builds a devoted fan base. While Peep's constructed audience is young people, his music appeals more broadly due to its raw discussions of drugs, sex, and depression that provide comfort to fans.
Kanye west
Kanye West is an American rapper, record producer, fashion designer, and record label founder who has had significant commercial and critical success over the course of his career. He began rapping in the third grade and producing hip hop tracks in the late 1990s before releasing his debut album The College Dropout in 2004 to widespread acclaim. Known for his distinctive and evolving production style as well as his outspoken persona, West has influenced hip hop fashion and pushed stylistic boundaries across multiple acclaimed albums. He has also founded the record label GOOD Music and created popular and influential fashion lines through partnerships with Adidas and Nike.
Star theory
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Kanye West artist case study
Kanye West started his career as a music producer in Atlanta, gaining recognition for his "chipmunk soul" style. He found success producing for artists like Jay-Z and Alicia Keys before releasing his debut album in 2002. West maintains an unconventional artistic brand identity, with abstract imagery and no pictures of himself on album covers. His music videos also feature ambiguous and provocative concepts. Overall, West exercises significant creative control over his work and has established a controversial public persona, making himself the defining aspect of his brand.
More Related Content
What's hot
Ke$ha
Kesha Rose Sebert is an American singer-songwriter and rapper born in 1987 in Los Angeles. She gained recognition in 2009 through collaborations and her debut album 'Animal' which was a commercial success, producing several number-one hits. Kesha is known for her wild, party image represented through her provocative style, makeup, and album artwork. Her target audience is primarily young teenage girls who relate to her carefree attitude portrayed in her songs and image.
Genre research - R&B
The document discusses the history and evolution of the R&B music genre. It originated in the late 1940s as a term applied to blues records and incorporated elements of electric blues, gospel, and soul music. By the 1970s, R&B was used as a blanket term for soul and funk. A new style known as contemporary R&B emerged in the 1980s, combining elements of rhythm, blues, soul, funk, pop, hip hop, and dance. The document lists past and present popular R&B artists and notes stylistic differences in how male and female R&B artists typically present themselves.
Target audience media
This document analyzes the target audience for a music video being produced by Dominic Ball and Harry Longman. It identifies the target audience as being predominantly male aged 18-35, from diverse ethnic backgrounds belonging to socioeconomic classes E-B. Psychographic profiles show the target audience can be described as "Aspirers, Mainstream, and Strugglers." A survey of 20 people and mood board were used to understand preferences around music video genres, consumption habits, and memorable elements to include in the video. The document proposes addressing this audience with a conceptual narrative storyline, inclusion of male-oriented subjects, modern visuals, and city filming locations.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
Lil kim
Lil Kim is an American rapper who rose to fame in the 1990s. She was part of the group Junior M.A.F.I.A. formed by Biggie Smalls and released her debut solo album "Hardcore" in 1996. Known for her controversial lyrics and outfits, Lil Kim portrayed a fierce persona that empowered women. Over the years, her music videos evolved from portraying an underground style to a more glamorous lifestyle, showing her maturation while maintaining her original image. According to Negus, Lil Kim exemplifies a "synthetic" artist whose image was shaped by her record label to appeal to audiences, though she balances this with showcasing her songwriting skills and street-
Britney spears
This document provides a biography of Britney Spears. It details her childhood talent show performances in Louisiana, role on The Mickey Mouse Club, signing with Jive Records and releasing her debut album "...Baby One More Time" in 1999 which was a major commercial success. It discusses her subsequent albums and hit singles, film and TV appearances, personal relationships and struggles with fame. Her career has spanned over 25 years in the pop music industry.
My own artist profile
A$AP Gratata is a rapper born in 1996 in Brooklyn, New York who was known from a young age for his violent behavior and trouble with the police. He began rapping in his backyard and gained recognition after joining the A$AP Mob collective, who helped him release his debut album "Days Before Rodeo." Gratata cites Travis Scott and Chris Brown as inspirations for their unconventional styles that draw large and devoted fan bases through unique fashion senses and personas that keep the public curious.
Questionnaire results
The document discusses the results of a music questionnaire. It found that the target audience listens to indie, rock, and alternative bands like Bastille, Swim Deep, and The 1975. Most respondents said they prefer to buy albums rather than download music illegally. Younger people are more likely to download illegally. The questionnaire was aimed mainly at female respondents aged 17-20 who listen to music for 3-5 hours per day.
Questionnaire results
The document summarizes the results of a music questionnaire. It found that most respondents listened to indie, rock, and alternative bands like Bastille and The 1975. Most preferred to buy physical albums rather than download music illegally. The respondents were mainly female ages 17-20 and listened to music for 3-5 hours per day. Those who liked indie rock bands tended to have similar styles focused on black clothing, jeans, and converse shoes.
Artist Profile Lady Gaga: Music Magazine
Lady Gaga was born in 1986 in New York. She attended NYU but left to pursue her creative interests, writing songs for other artists until being discovered. Her 2008 debut album The Fame was a commercial success led by the hit single "Poker Face." Gaga is known for her eccentric fashion sense and performances that fuse music with visual art. She draws influence from various artists and employs theatrics to create a unique style. Gaga funds all of her elaborate outfits and tours through her own company, Haus of Gaga, though she once declared bankruptcy without realizing the costs. Her dedicated fans are known as "Little Monsters."
My favorite singer mila
Rihanna is the author's favorite singer; she was born in Barbados but now lives in America. Some of Rihanna's most popular songs are "Diamonds," "Umbrella," and "Stay," and she has collaborated with artists like Drake, Eminem, Chris Brown, and Future. The author lists several of Rihanna's albums released between 2005-2012 and their favorite song is "Love Song" featuring Future. Rihanna was previously in a relationship with Chris Brown.
The weeknd case study
Abel Tesfaye, known by his stage name The Weeknd, is a Canadian singer, songwriter and record producer from Toronto. He released three popular mixtapes - House of Balloons, Thursday, and Echoes of Silence from 2011-2012, gaining critical acclaim for his dark and moody style of PBR&B music. In 2012, he signed with Republic Records and released his compilation album Trilogy, which brought together remastered versions of the three mixtapes and additional songs. Trilogy was both a critical and commercial success, reaching the top five on the charts in Canada and the US.
Analysis of music video - Keri Hilson Knock you Down ft. Kanye West and Ne-Yo
Keri Hilson's music video for "Knock You Down" features her as a woman who is two-timing both Kanye West and Ne-Yo, contradicting the normal narrative where the man cheats. It shows their past happy relationship in black and white and their present conflict in color. There are shots that focus on the artists' faces and Kanye's shoes to identify them, as well as suggestive shots of Keri from above that exemplify the male gaze. The video aims to portray Keri as strong and in control rather than a victim, which would appeal more to her target female audience.
Task 6
Pop and mainstream music originated in the 1950s from rock and roll and targets a large audience rather than individual popularity. It usually follows a verse-chorus structure with repeated choruses, melodic sounds and hooks. Associated imagery includes bright colors, happiness, and young boy and girl bands whose catchy, upbeat music attracts wide audiences. Examples of popular artists are Taylor Swift, One Direction, Justin Bieber, Shakira, Adele, Celine Dion, Madonna, and Britney Spears.
Music Video pitch
The band Viola Beach was formed in 2013 in Cheshire, England and created music until 2016 when they and their manager tragically passed away in a bridge crash in Sweden during their tour. Their album released after their deaths was a success and reached number one on the charts, gaining them more exposure through tributes from bands like The Kooks and Coldplay. Their music has been described as having "infectious anthems with hints of slacker pop."
The song "Boys That Sing" peaked at number 50 in the UK charts after being covered by Coldplay at Glastonbury. It was written by Viola Beach and produced by Ian Grimble, telling the story of a boy who
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
Teens and music
Teenagers played several important roles in the 1950s music industry:
1) Teenagers were a key consumer demographic that record labels actively marketed and sold music to. They spent money on records, attended concerts, and influenced trends.
2) As consumers, teenagers decided which artists and songs became popular hits by purchasing their music.
3) Some teenagers, like Little Stevie Wonder and Frankie Lymon, became musicians and performers themselves, making music targeted towards other teenagers. Their success showed there was a market for music made by and for teenagers.
Question 2- social group
The document discusses common stereotypes associated with R&B music and fashion. It notes that R&B is often stereotyped as being aimed mainly at black males due to prominent black artists. The fashion of R&B artists is also stereotyped, with female artists typically wearing bold makeup and flashy dresses and males wearing dark clothing with gold accents. The document then discusses challenging these stereotypes by creating an R&B magazine targeted at white teenagers that features white artists but retains some visual aspects like dark clothing and bold makeup.
Peep
Lil Peep appeals to teenagers and young adults through lyrics about love, relationships, and issues they can relate to. The music video for "Awful Things" directly targets this audience by depicting Peep as a high school student and singing about heartbreak. This helps viewers connect with Peep on a personal level and builds a devoted fan base. While Peep's constructed audience is young people, his music appeals more broadly due to its raw discussions of drugs, sex, and depression that provide comfort to fans.
What's hot (19)
Analysis of music video - Keri Hilson Knock you Down ft. Kanye West and Ne-Yo
Analysis of music video - Keri Hilson Knock you Down ft. Kanye West and Ne-Yo
Similar to Brand research
Kanye west
Kanye West is an American rapper, record producer, fashion designer, and record label founder who has had significant commercial and critical success over the course of his career. He began rapping in the third grade and producing hip hop tracks in the late 1990s before releasing his debut album The College Dropout in 2004 to widespread acclaim. Known for his distinctive and evolving production style as well as his outspoken persona, West has influenced hip hop fashion and pushed stylistic boundaries across multiple acclaimed albums. He has also founded the record label GOOD Music and created popular and influential fashion lines through partnerships with Adidas and Nike.
Star theory
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Kanye West artist case study
Kanye West started his career as a music producer in Atlanta, gaining recognition for his "chipmunk soul" style. He found success producing for artists like Jay-Z and Alicia Keys before releasing his debut album in 2002. West maintains an unconventional artistic brand identity, with abstract imagery and no pictures of himself on album covers. His music videos also feature ambiguous and provocative concepts. Overall, West exercises significant creative control over his work and has established a controversial public persona, making himself the defining aspect of his brand.
Hip Hop Genre Research
Hip-hop originated in the Bronx, New York in the early 1970s among African Americans. It grew to prominence through DJ Kool Herc and became the most popular music genre worldwide by 2010. Hip-hop encompasses four elements - rap music, DJing, breakdancing, and graffiti art. Influential artists today like Drake, Kendrick Lamar, J. Cole, and Kanye West have helped grow hip-hop's impact through their emotional lyrics addressing social issues and upbringings. Major record labels in hip-hop include Def Jam, Roc-A-Fella, Columbia, and Young Money. Some criticize hip-hop's portrayal of women and gangs, though supporters see it
Star theory (2)
Richard Dyer established the theory that there is a difference between a pop performer, who is known only for their music, and a pop star, who is recognized for both their persona and music. Dyer's theory suggests pop stars are constructed by record companies to appeal to audiences. The theory has four sections: stars as construction, industry and audience, ideology and culture, and character and personality. Katy Perry was constructed as a pop star by Capitol Records, changing her name, music genre, clothing styles, and relationships to appeal to wider audiences and become more recognizable outside of just her music.
Star theory (1)
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
Richard dyers ‘star theory’
1. The document discusses Richard Dyer's "Star Theory" and how it applies to Kanye West.
2. It explains how West's star image has been constructed through various media to appeal to a wide audience and generate financial gain.
3. Key aspects of West's constructed star persona include his outspoken and arrogant personality, his fashion lines, record label, and marriage to Kim Kardashian, which have expanded his popularity and brand beyond just his music.
Kanye west media work
Kanye West has used provocative behavior and controversial statements to gain significant media attention and brand himself as outspoken. This attention initially helped promote his music career but now often overshadows his musical work. The media represents Kanye in a negative light as rude and arrogant to give audiences someone to dislike, though this fuels interest in him. Kanye harnesses this attention through his clothing brand and by portraying himself as very self-absorbed and a musical "genius", ensuring he remains the center of focus.
Analysis of artist digipak and magazine adverts
The document analyzes several album covers and posters for artists Wizkid, Jaij Hollands, and Yemi Alade. It discusses conventions like featuring the main artist prominently, using colors and fonts that match the artist's brand and persona, including social media links, and presenting track lists. Mid-shot angles are often most effective at showing dress and expression. Posters highlight the headlining artist and include event details like dates and supporting acts. Consistent imagery and fonts create recognition across marketing materials.
Task 6 research into the hip-hop industry
The document provides information about the hip hop genre including its origins in the 1970s in New York City, the four main elements (rapping, graffiti, breaking, DJing), and a brief history highlighting influential early artists like Kool Herc. Biographies are given for three famous hip hop artists - The Notorious B.I.G., Kanye West, and Jay-Z. Hip hop fashion from the late 90s/early 2000s influenced by The Fresh Prince of Bel-Air and breakdancers from the 1980s film Breakin' is also summarized. Two hip hop artist interviews with Jay-Z and Pharrell Williams are contrasted in formality of setting and tone.
Music Genres
The document discusses several major music genres and provides examples of influential artists in each genre. It covers pop, rock, rap, R&B, and dance music. Pop developed in the 1950s and focuses on a younger audience, with iconic artists like Michael Jackson and Britney Spears. Rock includes subgenres like emo, indie, and pop rock and has seen evolution from blues-based bands to punk and metal. Rap originated in the 1970s and incorporates street language, with early influential groups like the Beastie Boys and modern stars like Eminem and Jay-Z. R&B depicts lavish lifestyles and has benefited genres like soulful R&B with artists such as Rihanna. Dance music
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to help target an audience for a presentation about him. It discusses Jay-Z's background and success as a rap artist and businessman. It then examines Jay-Z's target demographics, noting that his audience has expanded from an initial niche to a more mainstream following as his popularity and collaborations have increased. The document also includes descriptions of seven psychographic profiles and provides examples of artists that align with each profile to help identify which profiles would be most receptive to Jay-Z's music.
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to define his target audience for a presentation. It discusses Jay-Z's background, success, and collaborations. It then analyzes Jay-Z's changing audience demographics from focusing on African Americans to a more mainstream, diverse audience. The document also identifies several psychographic profiles that resonate with Jay-Z's music and image, including The Explorer, The Aspirer, and The Succeeder. It matches various artists with each psychographic profile based on the artists' styles and personas. The document concludes that Jay-Z's song "Young Forever" would appeal to The Aspirer psychographic due to its themes of youth and status, as well as
Singer
Singer-songwriters are musicians who write, compose, and sing their own music. They typically provide the sole musical accompaniment to their songs using instruments like guitar or piano. The lyrics often relate to personal or topical issues. This tradition can be traced back to ancient bardic culture and evolved through folk traditions. In the 1960s-70s, Bob Dylan, Dolly Parton, and Neil Diamond rose to prominence as some of the first popular singer-songwriters in North America and Britain. Advances like affordable recording technology and the internet have since allowed more independent artists, like Amy Winehouse and Adele, to emerge as modern singer-songwriters.
R&B conventions
R&B originated in the 1940s and was originally marketed towards urban African Americans. It combines elements of jazz, blues, gospel, soul and funk. In the 1980s, a new style called contemporary R&B emerged mixing R&B with pop, hip hop and dance. Male R&B fashion is typically casual with jeans and t-shirts while female fashion focuses on revealing outfits to appeal to male audiences. Over time, R&B music videos shifted from performance-based to narrative and conceptual, and the portrayal of women became more sexualized through tight clothing and emphasis on physical appearance.
Star image – miley cyrus
Richard Dyer's star theory argues that pop stars are constructed images created by music companies through advertising and promotion to make money. Miley Cyrus exemplifies this theory as she transformed her image from a Disney Channel pop performer to an explicit pop star through changes in music style, record label, and risqué on-stage performances and outfits. This new image attracted more fans and increased profits for her record label by catering to popular music and fashion trends.
A2 Target Audience
This document provides information about the rapper Jay-Z, including biographical details, career highlights, and demographics of his target audience. It discusses how Jay-Z's audience has expanded from primarily African Americans to a more mainstream, diverse group as his popularity and status grew. The document also includes descriptions of seven psychographic profiles (Explorer, Aspirer, Succeeder, Reformer, Mainstream, Struggler, Resigned) and provides examples of artists that may appeal to each group. It analyzes Jay-Z and his song "Young Forever" as appealing to the Aspirer psychographic due to its focus on image, status and perception. The document proposes targeting the Mainstream psychographic as well
The New Black Of Music
The document discusses the lack of diversity in nominations and winners at the 2015 Grammys, with a focus on underrepresentation of people of color in top categories. It notes concerns about cultural appropriation in pop and hip-hop music by white artists. The fear is that hip-hop and rap could become predominantly white like past genres with black roots such as country, rock and soul music. It also discusses criticisms of white rapper Iggy Azalea for appropriating aspects of black culture without authenticity, while black female rappers face harsher criticism for similar styles.
Pop powerpoint
This document discusses the pop music genre and various pop artists. It provides examples of pop stars like Gwen Stefani, Demi Lovato, Girls Aloud, and Christina Aguilera. It then focuses on Katy Perry, describing her as "Pop music's 'Pop Princess'" and how her appearance and songs represent pop culture. Finally, it discusses the 1990s girl group the Spice Girls and how they brought personality and individuality to their band through each member having their own stereotype or "spice."
Q4
The audience for the media product would depend on the featured artist that week. Dolly Parton would attract life long fans and hopefuls interested in her story of rising from poverty. Carrie Underwood and Taylor Swift appeal more to a younger female audience through their incorporation of pop music. Featuring Brad Paisley would target male audiences who grew up with his music and older women, while younger men have generally been attracted more to rap, hip hop and dub step than country.
Similar to Brand research (20)
More from Jii Hol
Initial ideas
The document outlines plans for a music video including:
1) Two potential narratives - friends messing around or having unusual encounters trying to meet up.
2) The performance aspect would involve lip syncing song lyrics and switching between this and the main story.
3) Potential locations mentioned are a skate park, parks in Patchway/Charlton Hayes, and Stoke Gifford.
Potential genres of music for my music video
The document discusses potential genres of music that could be used for the author's music video, including pop, hip hop, R&B, and rock. It analyzes the characteristics of each genre and what would be required to create a music video for each. The author determines indie/alternative rock would be the best choice as the genre typically has more relatable lyrics, simpler videos without flashy costumes or props, and a narrative storyline that could be easily produced with a low budget.
Analysis of digipaks
Digipaks are a type of packaging for CDs and DVDs made from cardboard. They were originally created by MeadWestvaco as a premium version of CD singles and albums that are more visually appealing than standard jewel cases. While digipaks are more environmentally friendly because they can be made from recycled paper, they are not as durable as jewel cases. Digipaks help with music promotion by catching the eye of customers and representing the artist's message and theme through the cover artwork.
Media
The document discusses several ways to attract a target audience of 15+ year old, middle class/working class males who are students for a film. It will use a suburban location similar to where the target audience lives to immerse them. It will portray a protagonist with a mental problem to relate to real life issues. Bold yet simple typography and the use of character clothing, color, and lighting similar to average teenagers will appeal to the target male demographic's preferences for edge and action.
Audience Research
The document summarizes audience research from a survey of 20 people about their movie preferences. Bar charts are used to present the results on the popularity of coming-of-age films like The Breakfast Club and The Sandlot. The charts also show that coming-of-age films are most popular among those aged 10+ and that romantic comedies are the preferred genre of coming-of-age films.
Task 9
The opening scene shows a man sitting alone in his car, appearing lost in thought. This suggests he may be having a flashback to something from his past when he was 12 years old. The isolated location reinforces the idea that he needed to think away from others. The soundtrack plays a sad, personal song that fits the somber mood and hints something bad may happen. Camera angles provide establishing shots of the location before closing in on the character's expression, then what he's looking at. Edits are clear but fade between present and past, signaling a memory.
Task 7
This summarizes the typography used in the opening credits sequences of three films: Se7en, Deadpool, and Sin City. For Se7en, the typography looks like chalk on a blackboard, suiting the film's serial killer plot. For Deadpool, the plain white bold font reflects the immature character and contrasts with slow motion scenes. For Sin City, important words stand out in bold red outline on white, while other words are white, all in a font fitting for a graphic novel adaptation. The typography in each film is designed to relate to the film's tone or story.
Task 3
This document analyzes the conventions of an opening movie sequence. It summarizes several scenes: 1) A close-up of a main character in a prison cell who hits a guard before escaping to an upbeat music cue. 2) A character in a house sees a car chase out the window, though at first thinks it's from the TV. 3) Another main character is introduced at a dock as the car chase continues throughout the city. The purpose is to introduce characters and set the scene for a dramatic car chase escape.
Greg Mottola Director Case Study- Oojii Hollis
Greg Mottola is an American film director born in 1964 in New York. He is known for directing coming-of-age comedy films like Superbad (2007) and Adventureland (2009) that are often based on his own experiences. Mottola's style features humor involving a protagonist trying to achieve a goal, with ups and downs leading to success. While his films have different tones, he frequently casts actors like Michael Cera and Jesse Eisenberg as socially awkward leads, and Bill Hader in memorable supporting roles to enhance the comedic mood.
More from Jii Hol (9)
Recently uploaded
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Recently uploaded (20)
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Brand research
- 2. Kanye West Kanye is arguably one of the most famous artists in the world. Known by people as big headed he didn’t always seem that way. Kanye’s first album was calledThe College dropout. Back then he was seen as a new comer trying to be himself and prove people wrong hence the name of the album. College dropouts are seen to be less successful than others and throughout the album Kanye tried to stay humble while also proving them wrong by showing off a little.This mix of humbleness and being cocky made him very popular in the hip-hop community More recently KanyeWest has become more flashy and even has his own brand of clothing, which is very expensive.This reflects his new personality/brand of entitled and thinking of himself as high value.This may be due to the increase of fame he has had. People now start to view Kanye negatively because of him “showing off” his success; however this negative brand of himself is even further helping his career grow and become more famous. Kanye West is seen as having an attitude now where he only cares about himself
- 3. Taylor Swift OriginallyTaylor Swift debuted as a country artist. Back then she wore more stereotypical type clothing associated with the country side. Below she is seen holding an acoustic guitar which also relates to that stereotype that country singers are more innocent and from the heart.The picture being taken in a field also portrays this. Later onTaylor changed her brand of music and became a pop singer.This made her seem more flashy and less innocent, which in turn made her fan base grow. Unlike beforeTaylor s seen wearing more expensive clothes and has shorter hair.This may show that she isn’t as innocent as she way before and has grown as an individual and an artist Forbes has found that country singers turned pop are the most marketable artists in the world. This means they grow faster. This may be because of their diverse fan base that would suit a wide range of people