The audience for the media product would depend on the featured artist that week. Dolly Parton would attract life long fans and hopefuls interested in her story of rising from poverty. Carrie Underwood and Taylor Swift appeal more to a younger female audience through their incorporation of pop music. Featuring Brad Paisley would target male audiences who grew up with his music and older women, while younger men have generally been attracted more to rap, hip hop and dub step than country.