Vision is the aspirational end state of an organization, while mission defines the activities and investments an organization will undertake to achieve its vision. Strategy determines how an organization will achieve its mission. Purpose identifies an organization's reason for existing and the needs it fulfills for customers and employees. Patagonia's vision is reflected in its commitment to outdoor enthusiast values. Its mission is to build the best product while causing no unnecessary harm and using business to inspire environmental solutions. In line with its mission to cause no harm, Patagonia launched a free repair initiative to facilitate repairs instead of new purchases, increasing sales by 30% the following year.