VIA Media Group provides marketing and communication services for healthcare brands. It has several organizations focused on media, healthcare PR, marketing innovations, and more. The group activates patients and healthcare centers through direct and indirect touchpoints. Services include brand consulting, endorsements, alliances, government relations, workshops, expression, belief maps, health PR, KOL management, webinars, consultations, and executive training programs. The overall goal is to play a pivotal role in determining brand attractiveness, positioning, communication strategy, and expression.

1. KOL
Management/PI
Identification
Positioning
Brand

2. The universe is so well balanced that
the mere fact that you have a
problem also serves as a sign that
there is a solution

3. Solution
comes
with

4. Not Just Services

5. VIA Media Group
Group Organizations: Marketing & Communication
• Via Media Health • media • medical
• Via E-Healthline • (newspapers, experts
news channels, • (doctors,
• Via Health Marketing & web) nutritionists)
Innovations healthcare medico-
PR marketing
• HEAL Health Connect exp: 12 years exp: 4+ years
• HEAL Foundation network: pan- network: top 30
India cities
patient centre
activation activation
exp: 10+ years exp: 3+ years
network: top 30 network: top
cities 08 cities
• direct • health centres
• (touch-points, • (pharmacies,
doorsteps) diagnostics,
gyms)
Brand consulting Brand endorsement Alliances & partnerships Govt. relations
•positioning •medical body •central & state govt. •clearances & approvals
•communication •medical experts •civic bodies •bulk sale
•vehicle •development org.
•medical body
•health centres

7. Playing Pivotal Role

8. Brand Workshops
To Determine :
Market Attractiveness
Competitive capabilities
Brand SWOT
Strategic Objective
Strategic Focus
Brand Positioning Statement
Single Minded Proposition

9. Communication Strategy
Key Messages
Supporting Evidence
Marketing Mix

10. Brand Expression
 Logos
Taglines
Website
Collaterals
LBLs
Visual Aid

11. Belief Maps
It is an important
exercise to know
what your
customer
believes.
 A communication
based on such
belief map has the
capacity to make
an impact.

12. Health PR
 Healthcare PR is a low-
cost, high-worth
communication
approach.

13. KOL Management
Webinars
Consultations
PMS Studies
Advisory Board
Conference Lectures

14. Executive Training Programs
“Building Big Brands”
A short training
program by marketing
experts from
Pharmaceutical
Industry.

15. Via Media Health Pvt. Ltd.
Assotech - One
C-20/1/1A, 2nd Floor
Sector-62, Noida
Ph: +91-120-2400375, 2400329
Mobile:+91 9711950939
Email: akash@viamediahealth.net
Website: www.viamediahealth.com