This document provides information on the marketing communications services of HealthFlash, including: - An overview of the creative communications services they provide such as public relations campaigns, press kits, articles, brochures, and video presentations. - Bios of the account leadership including their experience in public relations and medical industries. - Bios of the account team members and their public relations and marketing communications backgrounds.

2. Marketing Communications
In High Definition

3. What HealthFlash can
do for you…

4. Proactive Ideas
“Around the Box” Thinking

5. Distance Learning Award
Operation Giving Back

6. Virtual Speaker’s Bureau
Combining Tried & True with
Breakthrough Technology

7. Account Leadership
Jeanne-Marie Phillips
Principal
• Over 20 years of professional public relations experience
• Former Hill and Knowlton executive
• Specialized expertise in medical equipment
• Strong consumer product background, providing a diverse perspective on public relations
• In-depth writing background
• Graduate of Cornell University

8. Account Leadership
Steven Lloyd Washer
Principal
• 20 years experience as a Strategic Media Consultant.
• Corporate communications specialist for Konica Minolta.
• Award-winning video writer and producer.
• Former Assistant Professor of Communications, University of Hartford.
• MFA from the University of North Carolina.

9. 8 Barriers to Effective Agency Relationships
Introduction

10. 8 Barriers to Effective Agency Relationships
Not Proactive
High Agency Turnover
Not Responsive
Don’t Know Your Industry
Don’t Learn Your Company
Lack of Writing Expertise
Agency Executives Go for Glamour
Poor Cost / Benefit

11. 8 Barriers to Effective Agency Relationships
Reasons for Initiating Agency Review
Data: Reardon Smith Whittaker

12. 8 Barriers to Effective Agency Relationships
How Long Did You Work With Your Last Agency?
Data: Reardon Smith Whittaker

13. Why
…

14. 8 Barriers to Effective Agency Relationships
Not Proactive ?

15. 8 Barriers to Effective Agency Relationships
Not Proactive?

16. 8 Barriers to Effective Agency Relationships
Not Proactive?

17. 8 Barriers to Effective Agency Relationships
Not Proactive?

18. 8 Barriers to Effective Agency Relationships
Not Proactive?

19. 15 Years in the Medical Arena
Broad-Based Background
Radiology
General Surgery
Orthopedics
Endoscopy
Cardiology
Nuclear Cardiology
Consumer Health

20. 8 Barriers to Effective Agency Relationships
Doesn’t Know Your Industry?
•Dune Medical Devices, surgical cancer probe
•Mazor Surgical Technologies, robotic surgical guidance systems
•Vision-Sciences, Inc., endoscopic systems
•Orthocrat Ltd., computerized surgical planning
•Mennen Medical , hemodynamic systems
•BodyTel Scientific Inc, remote glucose monitoring systems
•Praxis Electronic Medical Records, electronic medical records Broad-based Medical Equipment
Experience
•Rcadia Medical Imaging Ltd., blood vessel analysis systems
•Corindus, Inc., robotic catheterization systems
•Spacelabs Healthcare, patient monitoring systems
•Medcon Telemedicine Technology, Inc., digital cardiac catheterization systems
•US Electronics, Inc., medical displays
•Sunpoint Systems, surgical medical displays
•Scandius Biomedical, Inc., orthopedic implant systems
•Orex, a Kodak/Onex company
•Instrumentation Laboratory, blood-gas monitors
•RealTime Image, a GE company, PACS and digital orthopedic systems
•Neurostar Solutions, Inc., picture archiving communications systems
•CoActiv Medical Business Solutions, picture archiving communications systems

21. 8 Barriers to Effective Agency Relationships
Doesn’t Understand Your Company and Vision?

22. 8 Barriers to Effective Agency Relationships
Doesn’t Understand Your Company and Vision?

23. 8 Barriers to Effective Agency Relationships
Not Responsive to Your Needs?
Company Policy: Return all calls within 1 hour

24. 8 Barriers to Effective Agency Relationships
Writers Who Cannot Write?
Writers on Sony Medical Account:
Jeanne-Marie Philips
Steven Washer

25. 8 Barriers to Effective Agency Relationships
High Agency Turnover?
• Stable team of account managers
• No rookies
• Average 15 years industry experience

26. 8 Barriers to Effective Agency Relationships
High Agency Turnover?
• Jeanne-Marie Philips
• Steven Lloyd Washer
• Aviad Stark
• Wendie Owen
• Dayle Henschel
• Molly Anderson

27. 8 Barriers to Effective Agency Relationships
Poor Cost / Benefit?
• Small
• Specialized
• Experienced
• Superior Value

28. 8 Barriers to Effective Agency Relationships
Agency Executives Drawn to High-Glamour Accounts?
• Small companies like HealthFlash fill specialized niches
• Medical communications is our passion

29. It’s Time to Relax
with

30. Medical Equipment Clients
GE Healthcare InSiteOne, Inc.
Siemens Medical Solutions USA, Inc. Resonance Technology, Inc.
Algotec, a Kodak Company, PACS AFC Industries, Inc.
Mennen Medical Dynamic Imaging, LLC
Space Labs Healthcare Intelerad Medical Systems
Orex Computed Radiography, a Kodak Company Meta Fusion
RealTime Image, a GE Healthcare Company Orthocrat, Ltd.
RIS Concepts, Inc. Society of Nuclear Medicine
Neurostar Solutions, Inc. SmartLight
Aurora Imaging Technology, Inc. Philips Medical Systems of North America
Patient Comfort Systems, Inc. Fountain House
NUMA Inc. Berent Associates Center for Social Therapy
Absolute Software Corporation Westport Center for Therapetic Skin Care
Mazor SpineAssist Dr. Stanley Gulin, MD, FACS
Praxis Electronic Medical Records Cycology
CoActiv Medical Business Solutions PolyGym
Medcon Telemedicine Technology, Inc. New Age Spa
UltraSPECT Inc. AromaSpa
Edge Medical Devices, Ltd. MySeat Sanitary Products
Thinking Systems Corporation Infimed, Inc.
Viztek Imaging Konica Minolta Medical
U.S. Electronics, Inc.
Wuestec

31. Creative Communications Services
•Development and implementation of complete public relations campaigns
targeting magazines, newspapers, magazines, television, radio, trade and
technical press, as well as online media outlets
•Press kits
•Case studies, by-lined articles and feature stories
•Brochures, newsletters, sales letters, training materials
•Advertising campaigns
“Our accent is on public relations,
•Press conferences, meetings and special events while addressing a full range of today’s
•Trade show promotions communications needs.”
•Speeches
•Video presentations and video news releases
•Business proposals and plans
•Comprehensive graphic design programs

32. Communications Services
• Public Relations Campaigns

33. Communications Services
• Public Relations Campaigns

34. Communications Services
•Case studies, by-lined articles and feature stories

35. Communications/Creative Services
• Brochures, newsletters, sales letters, training materials

36. Communications/Creative Services
• Advertising campaigns

37. Communications/Creative Services
•Trade show promotions

38. Communications/Creative Services
• Video presentations and video news releases

39. Advice from the VP of Marketing:
Know the business that your client or potential client
is in. Nothing is worse than receiving a presentation
from a Marketing or PR firm that doesn’t know what
your issues or challenges are.
Data: Reardon Smith Whittaker

40. Designer
Aviad Stark
Lead Graphic Designer
• 10 years graphic design experience.
• Clients include Vision Sciences, Mennen Medical, Orex CR, OKH Medical
Devices, Frye Boots, Hywire, MyHome, Betsey Johnson, RJ Colt, Alter
Domus, Eyeblaster, Machida, Mitsui and more.
• MS Degree in Digital Imaging and Design from NYU.
• Honors graduate from School of Visual Arts with a BFA in
Graphic Design.

41. Account Team
Wendie Owen
Public Relations
• Broad-based healthcare public relations experience with special emphasis on media placement.
• Clients represented have include Hoffman LaRoche, Upjohn Co., Warner Lambert and Bristol-Myers Squibb.
• Experience with a full range of major New York City public relations agencies.

42. Account Team
Dayle Henshel
Public Relations
• MBA. Twenty-plus years of broad-based public relations and
marketing communications experience in healthcare, medical technology
and pharmaceuticals.
• Product, project and account management experience.
• Expertise in writing, editing, marketing strategy.
• Clients and corporate positions include: Johnson & Johnson Products, Epilepsy Institute.
• Experience includes Edelman Medical Communications, Empire BlueCross BlueShield.

43. Account Team
Molly Anderson
Assistant Account Executive
• Experience as an advertising agency account assistant.
• Graduate of Notre Dame University.

44. How Long Did the Agency Have to Prepare a Proposal?
Data: Reardon Smith Whittaker

45. #1 Reason to engage HealthFlash:
We’re Nice People!

46. Thank
You!