AMM JANUARY 2009
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The document outlines the upcoming year for the Association of Medical Media, including introducing the 2019 officer slate and thanking various committees for their contributions. It also previews the agenda for an upcoming program discussing perspectives on the new presidential administration and expected changes and impacts for the healthcare industry from experts in government relations and pharmaceutical publishing.
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AMM JANUARY 2009
- 1. Welcome to 2009— A New Year & A Whole New Time! January 22, 2009
- 2. The Association of Medical Media: The Line-Up Line-Up 2009 Officer Slate President: Jenny Day President-Elect: Tino DeCarlo Treasurer: Richard Roash Secretary: Michael Guire Immediate Past President: David March AMM Executive Director: MaryBeth Kurland
- 3. The Association of Medical Media: Who Are We? Our Mission We are dedicated to educating and promoting the value of the medical publishing & communications industry.
- 4. The Association of Medical Media: Who Are We? How Do We Provide Value? • Seven Educational Meetings • The Nexus Awards • The Doctors’ Choice Awards • AMM eNewsletter & Web site • Industry Partnerships • A Voice on Capitol Hill • Networking Opportunities • Meeting Webinars & Webcasts
- 5. The Association of Medical Media: Media Options Our Brands Are Evolving l g ita ns e E Di itio Liv CM al t Ed & & al & ion rin als u ot s P rn b irt nts m ram u We tals V e o g Pr o Jo r Ev Pr Po
- 6. The Association of Medical Media: The Platform DIGITAL EDITIONS & LIVE & VIRTUAL EVENTS CME & PROMOTIONAL WEB PORTALS EDUCATION JOURNALS = PLATFORM
- 7. The Association of Medical Media: Stewardship Brand Ambassadors A brand ambassador is a well-connected person (or a celebrity) who is used to promote & advertise a product or service. A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty.
- 8. The Association of Medical Media: In Gratitude A Special Thank You All Committees, Committee Chairs & Board Liaisons • Advertising, Marketing & Research • AHMD Website Development • Doctors’ Choice Awards • Nexus Awards • Government & Industry Relations • Membership • Production • Programs & Seminars • AMM Social Committee • Website Development & Updates
- 9. The Association of Medical Media: In Gratitude A Special Thank You • Our AMM Board & Executive Committee • Our Associate Members • Our Industry Partners (AAAA, ABM, AHMD, DOW, HBA, Coalition for Healthcare Communication, HCMA, MMA, PHRMA) • My technical muses—Sue Reading & Eugene Lee • Frank Iorio/Speakers • Our AH team (MaryBeth, Megan, Wendy) • David March/Immediate Past President
- 10. The Association of Medical Media: Today’s Program Today’s On the Program Docket John Kamp— Executive Director, Coalition for Healthcare Communication John will provide a "DC Beltway" perspective on the new administration.
- 11. The Association of Medical Media: Today’s Program Today’s On the Program Docket Pat Clinton— Editor-in-Chief, Pharmaceutical Executive. Pat will provide an overview of the industry, expected short- & mid-term changes, & the impact of the new administration.