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The Operational Excellence Advantage for Contract ManufacturersBrian Murphy
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
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The story of Apples brand emphasizes the importance of its identity in building its strength. View our professionally designed Unearthing Apples billion-dollar branding secret PowerPoint presentation. It showcases how Apple has established itself as an innovative market leader. Our market leader deck helps present Apples success as a market leader through its unique brand personality and clear vision. Apples primary goal is to develop ground-breaking solutions that positively impact peoples lives continually. Additionally, our Apple story PPT highlights Apples progress as a global leader with substantial brand value. Managing Apples brand performance involves various strategies such as advertising, product development, and marketing mix. Furthermore, it details the close relationship between Apple and its customers, including brand architecture, archetypes, and brand value assessment. Finally, our brand reputation module highlights the critical members associated with the brand and the role of Apples leaders in fostering an environment of consistent innovation. Get access to this powerful template now.
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
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Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
2. 2
Agenda
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
01 Business Focus
Text Here
02 Need for New Product
Text Here
03 Competitive Landscape
Text Here
04 Strategic Positioning
Text Here
05 Brand Development
Text Here
06 Brand Positioning
Text Here
07 Brand Communication
Text Here
08 Budgeting
Text Here
09 Value Addition Due to Branding
Text Here
10 Promotional Strategies
Text Here
11 Brand performance Tracking
Text Here
3. Business Focus
3
Enhanced
Product &
Better Quality
Define the focus of
your business in
this slide
Low Value
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and capture your audience's attention.
High Value
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and capture your audience's attention.
High Trust
Low Trust
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
4. 4
Brand
Product/Service
Mention the product
or service which
you want to offer
the target audience
Decidewhatproductor
serviceyouaregoingtooffer
Product/ Service 1
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product/ Service 2
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product/ Service 4
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product/ Service 3
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
5. Need for New Product
5
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Dynamic
Market Conditions
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it to your needs and capture your
audience's attention.
Continuous
Technological Development
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it to your needs and capture your
audience's attention.
Increasing
Competition
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it to your needs and capture your
audience's attention.
Diversification
of Risk
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it to your needs and capture your
audience's attention.
Growth
and Development
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
To Meet Seasonal
Fluctuations in Demand
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
6. Competitive Analysis
6
Compare your
strengths &
weaknesses with
that of others
STRENGTHS
Strategy: Emphasizing the strengths
▪ Emphasize strengths
▪ Highlight benefits for customers
▪ ….
▪ Strategy: Downgrade/ Devalue
▪ Evaluate weaknesses as irrelevant
▪ Devalue importance for customer
benefits
▪ Compensate weaknesses with
strengths
▪ …
Strategy: Downgrade/ Devalue
• Evaluate weaknesses as
irrelevant
• Devalue importance for customer
benefits
• Compensate weaknesses with
strengths
WEAKNESSES
▪ Strategy: Emphasizing
Weaknesses
▪ Overemphasize weakness
▪ Emphasize a disadvantage of
competitors in the market
▪ Highlight negative impact on
customer benefits
Own Company
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Competitors
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
7. Comparison- Based on Criteria
7
Criteria
Revenue Profit Market Share Main Activity
Number
of Employee
Product Quality Your Text Here
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Compare your
competitors based
on relevant criteria
8. Market Competitiveness (1 of 2)
8
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position 2 1 3 4
Advertising 3 2 4 1
Market share 2 1 3 4
Brand Image 2 4 3 1
Customer Loyalty 1 3 4 2
Product Quality 3 1 4 2
Product Range 4 2 1 3
Distribution 2 3 4 1
Price Competition 3 4 2 1
Geographic Expansion 2 4 1 3
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
9. Market Competitiveness (2 of 2)
9
Own Competitor 1 Competitor 2 Competitor 3
Key
Success factors
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market Share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 4 0.48 4 0.48 4 0.48
Product Range 0.08 3 0.24 4 0.32 3 0.24
Distribution 0.10 4 0.40 3 0.30 3 0.30
Price Competition 0.08 3 0.24 3 0.24 3 0.24
Geographical Expansion 0.10 4 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10. Strategic Positioning
10
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market
• Superior quality
• Moderate prices
• Customer value
Differentiation
Write your strategy based on product differentiation
Comprehensive Cost Leadership
Write your strategy based on cost leadership analysis
Focus on Priorities
Mention your key focus areas
11. 11
Brand
Mission Statement
Our Mission
This slide is 100% editable. Adapt it to your needs and capture your audience's
attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Mention the Brand
mission in this slide
indicating the
Brand’s purpose
12. Brand Vision
Brand Vision is encapsulated with three
main components
Mention the Brand
vision in this slide
indicating the Brand’s
future pathway
Values
The accepted characteristics.
Desired Future Environment
How the world will be A better place as a consequence of the brand.
Brand Purpose
The whole objective of the brand.
Brand Vision Statement
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
12
13. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Brand Architecture
13
Organize the variety of
brands available in
your organization in an
appropriate structure
Level 1
Level 2
Level 3
MASTERBRAND
A
Child Brand
B (iv)
Child Brand
B (iii)
Child Brand
B (ii)
Child Brand
B (i)
Child Brand
B
Child Brand
C
Child Brand
14. Brand Elements
14
Displays the identity of
the brand
A special type of Brand Symbol;
one that take on human or real-
life characteristics
Musical message written
around the Brand
A short phrase that communicates
information about the Brand
A short phrase that communicates
information about the Brand
Mention the name of the Brand which
captures the central theme around it Packaging
Character
ToneLogo
Slogan
Name
ELEMENTS
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
We have listed down
the relevant elements
of a Brand, you can
customize it basis
your requirements
15. Brand Strategy Framework
15
It is a framework
indicating all the key
aspects considered
while making a
brand strategy
Research
▪ Brand Audit
▪ Business Objectives
▪ Stakeholder Analysis
▪ Market Analysis
▪ Brand Strategy Analysis
Strategy
▪ Refining the focus
▪ Brand Promise
▪ Positioning Strategy
▪ Brand Brief
▪ Naming
Design
▪ Logotype + Tagline
▪ Colour
▪ Typography
▪ Rules
▪ Trial applications
Touch points
• Stationery
• Uniforms
• Digital
• Environments
• Collateral
• Advertising
• Merchandise
• Vehicles
• Signage
Assets
• Managing the assets
• Changing brand identity
• Launching brand identity
• Communicating brand Identity
Brand
Strategy
16. Brand Execution
Roadmap (Layout)
This slide gives a
layout of the timeline
of a Brand, you can
alter it as per
your requirements
January
Choose a Brand name, logo
and color
2016
Text
Here
August
Brand Logo refresh
2018
Text
Here
November
Extension of the existing brand
2020
Text
Here
December
Consider the slogan of the Brand
2015
Text
Here
March
Development & Execution of
Brand positioning strategies
2017
Text
Here
January
Launch of the Brand in
the market
2019
Text
Here
16
17. Develop your Name Logo and Tagline
17
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Choose a
Brand Name
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Choose a Color
for the Brand
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Design a
Professional Logo
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Consider
a Slogan
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Decide on a Timeline
for Logo Refresh
We have listed the
common steps which
a company generally
follows to create a
logo and tagline
18. Logo Designing Sources
18
22%
43%
12%
20%
3%
Sources for
Designing Logo
Local Design Firm
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Online Design Firm
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Friends/Relatives
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Self Employed
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Other
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Logo designing
sources have been
listed. You can
choose sources
based on company’s
requirement
19. Brand Identity Template PPT Examples Professional
19
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Integrity Promise
EvolutionPersonality
We have listed down
the key factors which
help in developing the
identity of a Brand.
These factors have
been explained in the
subsequent slides.
20. Brand Integrity
20
We have mentioned the
key components of
Brand integrity. You can
use/ alter them basis
your requirements
Form Brand Integrity
Management Program
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Program Charter Team Assignments Budgeting Policies Programs
Prioritized Project
Development
21. Brand Evolution
21
We have listed below
the evolution steps of a
brand. You can refine
them bases the
requirements
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Product
Development
Product
Launch
Product
Refinement
Extensive Brand
Promotion
Extension of the
Existing Brand
Formula of
the Product
20182017
2016
2015 2020
2019
22. Brand Personality
22
We have listed the
key attributes of a
brand’s personality,
you can use them as
per your requirements
Brand Personality
Sincerity
▪ Down-to-earth
▪ Honest
▪ Wholesome
▪ Cheerful
Excitement
▪ Daring
▪ Spirited
▪ Imaginative
▪ Up-to-date
Competence
• Reliable
• Intelligent
• Successful
Sophistication
▪ Upper class
▪ Charming
Ruggedness
▪ Outdoorsy
▪ Tough
23. Brand Promise
23
This slide focuses on
the core Brand
promises, you can
use them as per your
requirements
Emotional Promise
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Global Promise
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Functional Promise
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Social Promise
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Core
Brand Promise
24. 24
Brand Building
We have listed the
broad steps involved in
building a brand, you
can enter the rationale
followed while
implementing the
same
Brand
Building Process
• Internal & External assessment
• Identify points of differentiation
Crafting the
• Brand essence
• Brand story
• Brand Promise
• Creating visual representation of the brand
• Creating brand identities
• Creating a corporate culture around the brand by
aligning the staff with the Brand vision & Essence
• Leverage the Brand
• Create communication strategies
Brand
Assessment
Brand
Promise
Brand
Blueprint
Brand
Culturalization
Brand
Advantage
25. Brand Building Tactics
25
Logo/Tagline
Intranet
We have listed a wide
variety of mediums to
build the brand, you can
choose the relevant
platform bases your
requirements
Website Products Newsletter Publications Direct Mail PowerPoint Adds
Exhibit
Booth
Environment
Stationary
Package
Lobbies
Rooms
Stores
E-
marketing
Folder Brochures
Annual
Reports
Video
/DVD
Flyers
Conference
Material
Posters
E-
newsletters
26. 26
Brand
Packaging
Below are some of
the ways of doing
packaging, you can
use any of them to
Brand your product
A firm of may make periodic changes in product packaging.
Strategy Policies and Strategic
It is a kind of packaging strategy in which packages of the entire product line closely
resemble one another.
Family Packaging
It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect
the physical environment
Ecological Packaging
It is a strategy in which the marketer offers product in such a packaging which may be
reuses for other purposes after the product has been taken out of the package or exhausted.
Re-Use Packaging
It is a strategy in which a number of heterogeneous product are placed and supplied in a
single package.
Multiple Packaging
27. Brand Distribution
27
52%
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70%
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25%
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45%
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30%
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60%
List down the regions
where your target
audience is based
28. Brand Extension
28
Listed are some of
the methods of Brand
extension, you can
opt any of them basis
your requirements
Brand
Brand extension
Vertical B.EHorizontal B.E
Line extension Upward extension Downward extensionFranchise extension
29. 29
Brand Equity
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want to
focus on and develop
your strategies
Brand Awareness
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Perceived Quality
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Brand Association
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Brand Loyalty
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30. Brand Value
Ideally, Brand value
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
Brand Awareness
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Perceived Quality
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Brand Association
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30
31. Brand Awareness
31
Dominant
Top of Mind
Unaided Awareness
Aided Awareness
Unaware of the Brand
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Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
32. 32
Brand Quality
Perceived
Brand Quality
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
Reason to Buy
• Customer has not the time or ability
to evaluate the quality objectively.
• Perception of quality is the
determinant in the buying decision.
Differentiation/Positioning
• Establishing a specific image for
a brand (the,premium,excellent)
in relation to competing brands
and their quality
Premium Price
• When the perceived quality is high, price
may be/ must be accordingly higher
• Perceived quality enhances profit
growth(premium price=quality)
33. 33
Brand Association
We have listed out 5
different parameters
under brand
association. Prepare
your strategies for each
of the parameter
Help Process/
Retrieve Information
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Differentiate/
Position
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Reason-
to-Buy
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Create Positive
Attitudes/Feelings
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audience's attention.
Basis for
Extensions
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Associations
34. Brand Loyalty
34
Input your inferences
after brand tracking to
provide a better
perspective on how loyal
is your customer base.
77% of customers still say they
have no relationship
with a brand 2
The probability of generating an
additional sale from an
existing customer is 7x
greater than from a new prospect 3
A 5% increase in customer
retention can result in a
40% lift in profit 3
$1.6 Trillion
The potential revenue up for grabs from
switching among consumer brands 1
80% of a business’ profits
come from 20% of its
customers 3
Brand advocates spend 2x as much
regular customers and have 5x
the lifetime value 2
How much
are Loyal
Customers Worth?
35. Brand Loyalty
35
Committed
Fence Sitters
Considers it a Friend
Passively Loyal
With Switching Coasts
Satisfied / Habitual Buyer
No Reason to Change
Switchers / Price Sensitive
No Brand Loyalty
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Identify your
customers in the
brand loyalty
segment and
formulate strategy to
move up the ladder
36. Establish Brand Positioning
36
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious consumers
of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium Safest most durable wagon
Convenience- minded
pizza lovers
Delivery speed & good quality 15% premium
Good pizza delivered promptly
at your doorstep with
moderate prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
37. Brand Positioning
37
You can decide on the
basis of below mentioned
parameters how you want
to position the brand in the
minds of the target
audience
What the Product does for me
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How I Would Describe the Product
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How the Brand Makes me Look
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How the Brand Makes me Feel
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ESSENCE
38. Brand Position
38
Own Product Competitor Competitor CompetitorCompetitor
A D
C
EB
Quality
Value Proposition
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition
39. 39
Brand Repositioning
You can reposition
the Brand in the
market on the
basis of any of the
ways mentioned in
this slide
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Segment Oriented
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Celebrity Oriented
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Symbolism Oriented
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Up-Market Technology
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Niche-Oriented
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Change of Image Oriented
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Value Oriented
40. 40
Brand
Communication
Choose the
attributes you want
the brand to
communicate to the
target audience
Affordable
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Latest Technology
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Easily Available
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Customer Value
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Variety
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Authenticity
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Moderate Prices
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Durability
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Personal Service
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Quality
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Convenient
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Accessible
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41. Brand Budgeting
41
Task Low-End Fee High-End Fee
Name Development $10,000 $75,000
Brandmark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials)
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time
Hundreds of
thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
We have listed various ways
which needs to be kept in
mind while budgeting. We
have categorised Budgeting in
two parts: Low end and High
End. You can choose based
on company’s requirement
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42. Value Addition due to Branding
42
Cost 1 (Example -
Raw Product)
$ 2.5 - $ 3
Cost 2 (Example –
Printing cost)
$ 0.5 - $ 0.80 $ 1 - $ 2
Cost 3 (Example –
Factory Cost)
$ 3 - $ 5Total Cost per product
$ 30 - $ 40Sold to You
$ 25- $ 35
Benefits of Branding
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit
from Branding
43. Promotion - Internal
43
Various ways of
Internal promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Custom Branded Apparel
Your Text here
Coupons
Your Text here
Booklets, Pamphlets, Brochures
Your Text here
Telephone Hotlines or News Lines
Your Text Here
Direct Emails
Your Text here
Displays and Exhibits
Your Text here
Teleconferences
Your Text here
Bulletin Boards
Your Text here
Internal Television
Your Text here
Free Samples
Your Text here
44. Promotion - External
44
Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Paid
Media
Earned
Media
Owned
Media
Text
Here
Advertising
• PPC
• Retargeting
• Social Media
• Paid Influencers
• Affiliates
Sharing
• Mentions
• Reviews
• Posts
• Shares
Web Properties
• Site
• Blog
• Email
• Social Channels
• Mobile siteSEO & content drive earned
media (sharing) and traffic
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45. Brand Performance Dashboard
45
Customer Recognition
0
50
100
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audience's attention.
Enhanced Sales
0
50
100
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audience's attention.
Competitive Edge
Medium
Low
High
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audience's attention.
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
46. 46
Brand Tracking -
Product Awareness
Brand performance is
monitored through means
of questionnaire and the
inferences are listed down
in this slide to track the
awareness, experience
and usage of the brand
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
47. 47
Brand Tracking – Brand
Experience & Usage
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
Brands Purchased
Which mobile phone brand did u purchased recently?
Purchase Frequency & Amount
What is the purchasing frequency and the amount spend on the
brand purchased?
Total Spending
What is the total spending by the consumer on the product?
Future Purchase Intent
If hasn’t purchased, then what’s the buying intent of consumer?
Brand Change Likelihood
What’s the likelihood of changing brand preference by the consumer?
Customer Satisfaction & Loyalty
How satisfied is the customer and how much is he loyal to the brand?
48. Brand Tracking Infographics
48
of consumers read
between 2-10 reviews
65%
of consumers look to online
review sites for information during
the buying process
74%
of consumers read four to
seven reviews before they are
comfortable making a purchase
41%
of locations have had no new
reviews in 17 months
46%
of online reviews have been
pointed out as fake
20%
of consumers consider user
generated reviews extremely
valuable or valuable
82%
of consumers trust online
reviews as much as personal
recommendations
72%
3
Google has an average of
three reviews per location
4
Yelp! Has an average of
four reviews per location
Enter the
survey/brand
tracking results in
this infographic slide
to create an
everlasting impact
on the audience
Put relevant icons basis the text mentioned
49. Brand Tracking – Top of Mind & In Mind brand
49
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
• The rest of the brands mentioned in the list have a
lower chance of being bought in the end. A brand
that is not included here virtually does not exist in
the mind of the consumer.
• Your Text Here
• Your Text Here
• Your Text Here
• The rest of the brands mentioned in the list have a lower
chance of being bought in the end. A brand that is not included
here virtually does not exist in the mind of the consumer.
• Your Text Here
• Your Text Here
• Your Text Here
Top of Mind (TOM)
In Mind (IM)
53. Bar Chart
55
35
52
61
65
47
86
81
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
53
Product 01
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Product 02
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54. Column Chart
54
Product 01
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Product 02
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50
30
50
55
60
40
70
75
0
10
20
30
40
50
60
70
80
90
100
FY 17 FY 18 FY 19 FY 20
SalesinPercentage(%)
55. Stacked Line With Markers
55
Product 01
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3628.4
3573.9
3484.0
3532.1
3740.3
3881.7
3528.4
3873.9
3584.0
3732.1
3640.3
3981.7
3400
3500
3600
3700
3800
3900
4000
4100
2015 2016 2017 2018 2019 2020
inmillions
YEARS
56. Area Chart
56
Product 01
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changes automatically based on data.
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Product 02
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changes automatically based on data.
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50
25
20
25
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25
20
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20
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0
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FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
InPercentage
YEARS
57. About UsThis is a representative image, and should be replaced by your own
image. Just right click and replace image.
Value Clients
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image. Just right click and replace image.
Target Audiences
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Preferred by Many
57
58. Financial
Minimum
65%
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Medium
75%
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Maximum
80%
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audience's attention.
58
59. 59
Our Mission Our Vision
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Our Mission
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Our Goal
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60. 60
Our Team
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own image. Just right click and replace image.
Designation
Name Here
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own image. Just right click and replace image.
Designation
Name Here
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own image. Just right click and replace image.
Designation
Name Here
61. Idea Generation
61
Idea
04 01
0203
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Text Here
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62. Location
62
United States
50%
China
30%
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Population
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Male
Male
63. Comparison
63
36% Users
Google Plus
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audience's attention.
53% Users
Twitter
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audience's attention.
80% Users
Facebook
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audience's attention.
64. Dashboard
64
Medium
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needs and capture your audience's attention.
Low
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needs and capture your audience's attention.
High
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0 100
20
10
30
40
80
90
70
60
50
65. Quotes
Bill Gates
I choose a lazy person to do a hard
job. Because a lazy person will find an
easy way to do it.
65
66. Puzzle
66
Text Here
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and capture your audience's attention.
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67. Post It Notes
67
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68. Venn
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0201 03 04Text Here
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69. Our Goal
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04 03
01 02
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70. Timeline
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2016
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2017
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2018
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2019
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2020
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71. Mind Map
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