My Chemical Romance maintains a consistent brand identity across their albums by using similar black and white military-inspired costumes that match the themes of their albums and music videos. Three Days Grace also tries to maintain their core logo and sound while changing their visual style to match each new album, using black for one album and white/purple for their latest. Linkin Park has updated their logo to be simpler but still recognizable as their brand, and while the band members' individual styles have evolved over time, they have kept elements of a consistent darker aesthetic.