The document discusses the branding elements for a horror movie and related products. It describes choosing "Blackout" as the movie title in a bold font to demand attention like the antagonist. The title design includes a bloody handprint representing victims' failed fight against the antagonist. The production company name is "Voodoo Productions" to suggest lack of control and lingering influence even after death. Research showed the target audience prefers the color scheme of black and red, which will be used consistently to link the products and represent themes of death, evil, blood, and danger from the powerful antagonist.

1. Brand Identity
By Kelsey and Molly

2. Title Image:
We have chosen to have “Blackout” as our title for the movie featured in our
trailer. Our two ancillary products are based around the movie in the trailer so
they will both show the title in some way. We have decided on this font
because it is big and bold, connoting the idea that it can’t be ignored and must
be paid attention to, like the main antagonist in our productions. The hand print
shows the victims fighting against the antagonist, however, the blood dripping
from it gives the idea that they have failed and the antagonist has won. The
small lines of white going through the words represent small rays of light or
glimmers of hope in the victims that they might have a chance to survive. The
use of red and the line dripping from the hand connotes the idea of blood and
gore which will attract our target audience, due to the fact that the aspirers in
our target audience are drawn to products mostly from the look of them.
Lastly, the red in the title fits in with our colour scheme of black, white and red
and will carry on through all of our products to show the link between them.

3. Company Image:
We have decided to use “Voodoo Productions” for the
production company name because voodoo is usually linked
with the idea of not being in control. This shows that our
audience won’t be in control of what happens in our products.
Also, it connotes the idea that even if you think someone has
died, they might still have an influence on future actions. This
will have a role in our productions because it will show that
even if our victims think they have killed one of our
antagonists they may either not be dead or they will still have
and effect on what happens later on.

4. Colour Scheme
• We asked our audience which colour scheme they preferred as
part of our audience research and the overall reply was black
and red. We have chosen to go with this as not only does it
attract our target audience but it also fits well with the genre as
red connotes blood and danger and black connotes death, evil
and power. This fits well with our product because the
antagonist will be powerful, evil and the cause of death and
spilt blood. This colour scheme will be carried throughout the
products to show that they are all linked to the main product,
causing the audience to associate each product with these
particular colours.