The document discusses how the magazine and film poster for a horror movie connect and reinforce each other. Both use the same font and color scheme of red, white, and blue to create consistency. They also feature low-key lighting and dark backgrounds common in horror works to set the mood. Additionally, the poster and trailer were shot in the same location and feature the same antagonist, challenging genre conventions. The target audience of 15-25 year old males and females is consistent across the materials. Overall, various design elements were deliberately chosen to clearly link the magazine, poster, and film trailer.