1. Brand for
demand
(OR HOW CREATIVITY GENERATES LEADS)
Marti Konstant
@martikonstant
Brand for Demand Marti Konstant Marketing Hackathon

2. Creativity creates interest.
provoke.
Brand for Demand Marti Konstant Marketing Hackathon

3. captivate.
Creativity needs to
also have depth
to engage us.
Brand for Demand Marti Konstant Marketing Hackathon

4. inter
C mon join
the conversation!
But unless you interact
it doesn t count.
act.
Brand for Demand Marti Konstant Marketing Hackathon

5. your
customers
are
stalking
you.
Do you know WHERE they are?

6. random
access
(not linear)
Brand for Demand Marti Konstant Marketing Hackathon

7. jump in!
Come visit all the hangouts.
Brand for Demand Marti Konstant Marketing Hackathon

8. 2
success stories
Brand for Demand Marti Konstant Marketing Hackathon

9. Iggy
Innovationness
Kick-Ass
Smart
Brand Values Example
For Software Company
Brand for Demand Marti Konstant Marketing Hackathon

10. Create a brand mascot
and other social objects -
Iggy started out as just fun.

11. But then one day he went to work.

12. He got his own Flickr account.

13. Now he s a mascot and ambassador.

14. He s a shared social experience.
Brand for Demand Marti Konstant Marketing Hackathon

15. A truly social object.
Brand for Demand Marti Konstant Marketing Hackathon

16. GeekTV
Brand for Demand Marti Konstant Marketing Hackathon
Create sharable, fun, educational content.

17. GeekTV
Brand for Demand Marti Konstant Marketing Hackathon

18. Nurture. How are you? Continue the conversation.
engage.
Brand for Demand Marti Konstant Marketing Hackathon

19. Yes, we can bring market-leading
virtualization to Europe
One year & still kickin’ ass
Iggy does Dallas
Google had an HTC dream & we’re in it
Live, from Sydney-do microkernels really suck?
When does size matter?
Brand for Demand Marti Konstant Marketing Hackathon
Sample headlines that engage

20. Brand for Demand Marti Konstant DemandCon March 2012
results.
1.5 billion devices
Marketing fills 70% of pipeline
A community of thousands

21. meet Kate.
Marketing Director for Apkudo
Brand for Demand Marti Konstant Marketing Hackathon

22. The company & product launch

23. effortless.
intuitive.
fun.
community.

24. Provoke with a promise.

25. Captivate with zen.

26. +
=
+
Create buzz.

27. =
Programmers like beer!
Interact. Create community.

28. Make em part of the story.

29. results.
Buzz
Over 1,100 developers
Waiting list
Brand for Demand Marti Konstant Marketing Hackathon

30. provoke.
captivate.
interact.
Brand for Demand Marti Konstant Marketing Hackathon

31. jointhe
conversation!
Marti Konstant
@martikonstant
Brand for Demand Marti Konstant Marketing Hackathon