Marti Konstant's presentation from the Power of Creative Panel at DemandCon

1. @martikonstant
Brand for Marti Konstant
demand (OR HOW CREATIVITY GENERATES LEADS)
Brand for Demand Marti Konstant DemandCon March 2012

2. provoke.
Creativity creates interest.
Brand for Demand Marti Konstant DemandCon March 2012

3. captivate Creativity needs to
.
also have depth
to engage us.
Brand for Demand Marti Konstant DemandCon March 2012

4. inte But unless you interact
it doesn’t count.
C’mon join
r act.
the conversation!
Brand for Demand Marti Konstant DemandCon March 2012

5. customers
are
stalking
you.
Do you know WHERE they are?

6. random
access
(not linear)
Brand for Demand Marti Konstant DemandCon March 2012

7. jump in! Come visit all the hangouts.
Brand for Demand Marti Konstant DemandCon March 2012

8. 2 success stories
Brand for Demand Marti Konstant DemandCon March 2012

9. Lead gen platform
Smart
Kick-Ass
Innovationness

10. Smart
Kick-Ass
Innovationness
Iggy

11. Iggy started out as just fun.

12. But then one day he went to work.

13. He got his own Flickr account.

14. Now he’s a mascot and ambassador.

15. He’s a shared social experience.
Brand for Demand Marti Konstant DemandCon March 2012

16. A truly social object.
Brand for Demand Marti Konstant DemandCon March 2012

17. GeekTV
Brand for Demand Marti Konstant DemandCon March 2012

18. GeekTV
Brand for Demand Marti Konstant DemandCon March 2012

19. engage.
Nurture. How are you? Continue the conversation.
Brand for Demand Marti Konstant DemandCon March 2012

20. Iggy does Dallas
One year & still kickin’ ass
Yes, we can bring market-leading
virtualization to Europe
Google had an HTC dream & we’re in it
Live, from Sydney – do microkernels suck?
When does size matter?
Brand for Demand Marti Konstant DemandCon March 2012

21. A community of thousands
Marketing fills 70% of pipeline
1.5 billion devices
results.
Brand for Demand Marti Konstant DemandCon March 2012

22. meet Kate. Marketing Director for Apkudo
Brand for Demand Marti Konstant DemandCon March 2012

23. The company & product launch

24. fun.
intuitive.
effortless.
community.

25. Provoke with a promise.

26. Captivate with zen.

27. Create buzz.
+ + =

28. Interact. Create community.
= Programmers like beer!

29. Make ‘em part of the story.

30. Buzz
Over 1,100 developers
Waiting list
results.
Brand for Demand Marti Konstant DemandCon March 2012

31. provoke.
captivate.
interact.
Brand for Demand Marti Konstant DemandCon March 2012

32. join the
@martikonstant
conversation
Marti Konstant
Brand for Demand Marti Konstant DemandCon March 2012