Marti konstant creativity demand con 030412

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Marti Konstant's presentation from the Power of Creative Panel at DemandCon

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Marti konstant creativity demand con 030412

  1. 1. @martikonstantBrand for Marti Konstantdemand (OR HOW CREATIVITY GENERATES LEADS)Brand for Demand Marti Konstant DemandCon March 2012
  2. 2. provoke.Creativity creates interest.Brand for Demand Marti Konstant DemandCon March 2012
  3. 3. captivate Creativity needs to. also have depth to engage us.Brand for Demand Marti Konstant DemandCon March 2012
  4. 4. inte But unless you interact it doesn’t count. C’mon joinr act. the conversation!Brand for Demand Marti Konstant DemandCon March 2012
  5. 5. customersarestalkingyou.Do you know WHERE they are?
  6. 6. random access (not linear)Brand for Demand Marti Konstant DemandCon March 2012
  7. 7. jump in! Come visit all the hangouts.Brand for Demand Marti Konstant DemandCon March 2012
  8. 8. 2 success storiesBrand for Demand Marti Konstant DemandCon March 2012
  9. 9. Lead gen platform Smart Kick-Ass Innovationness
  10. 10. SmartKick-AssInnovationnessIggy
  11. 11. Iggy started out as just fun.
  12. 12. But then one day he went to work.
  13. 13. He got his own Flickr account.
  14. 14. Now he’s a mascot and ambassador.
  15. 15. He’s a shared social experience.Brand for Demand Marti Konstant DemandCon March 2012
  16. 16. A truly social object.Brand for Demand Marti Konstant DemandCon March 2012
  17. 17. GeekTVBrand for Demand Marti Konstant DemandCon March 2012
  18. 18. GeekTVBrand for Demand Marti Konstant DemandCon March 2012
  19. 19. engage.Nurture. How are you? Continue the conversation.Brand for Demand Marti Konstant DemandCon March 2012
  20. 20. Iggy does Dallas One year & still kickin’ ass Yes, we can bring market-leading virtualization to Europe Google had an HTC dream & we’re in it Live, from Sydney – do microkernels suck? When does size matter?Brand for Demand Marti Konstant DemandCon March 2012
  21. 21. A community of thousands Marketing fills 70% of pipeline 1.5 billion devices results.Brand for Demand Marti Konstant DemandCon March 2012
  22. 22. meet Kate. Marketing Director for ApkudoBrand for Demand Marti Konstant DemandCon March 2012
  23. 23. The company & product launch
  24. 24. fun.intuitive.effortless.community.
  25. 25. Provoke with a promise.
  26. 26. Captivate with zen.
  27. 27. Create buzz. + + =
  28. 28. Interact. Create community. = Programmers like beer!
  29. 29. Make ‘em part of the story.
  30. 30. Buzz Over 1,100 developers Waiting listresults.Brand for Demand Marti Konstant DemandCon March 2012
  31. 31. provoke.captivate.interact.Brand for Demand Marti Konstant DemandCon March 2012
  32. 32. join the @martikonstantconversation Marti KonstantBrand for Demand Marti Konstant DemandCon March 2012

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