Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Automation Crash Course - Content Jam

6,251 views

Published on

Marketing automation basics
Overview of types of systems; how people choose
Performance metrics to measure
Process overview and essentials of lead scoring

Published in: Business, Technology

Marketing Automation Crash Course - Content Jam

  1. 1. @martikonstant Marketing Automation 101 TM Marketing Automation 101 Brand for Demand Marti Konstant Marketing Hackathon April 2012 Marti Konstant Content Jam 2013
  2. 2. Agenda 1 Why Now? 2 What’s @ the Core of Marketing Automation? 3 Hero Metrics for your Business 4 Leading Indicators: Lead Scoring Basics 5 How to Choose a Vendor 6 Case Study
  3. 3. “B2B customers contact a sales rep only after 70% of the purchase decision has been made.” Sirius Decisions 2012 “50% of qualified leads are not ready to purchase immediately.” Gleanster 2013 why now? Just looking Marketing Automation 101 Marti Konstant
  4. 4. want more. Pipeline 76% Higher Quality Leads Marketo BenchmarkReport 2012 Marketing Automation 101 Gleanster 2013 Marti Konstant 79% Revenue Productive Sales Reps
  5. 5. what’s at the core? % % 10 email search social landing pages behavioral & web forms tracking Marketing Automation 101 7 lead scoring Marti Konstant % lead CRM Reporting nurturing integration
  6. 6. automation adoption

×