MADC Digital Talk

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Expanding on the idea that when working with Digital Advertising you don't have to make ads.

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  • MADC Digital Talk

    1. 1. The Digital Mindset Ashley Ringrose Soap Creative & Bannerblog + random useless things
    2. 2. A DIGITAL BRIEF
    3. 3. 5 min Workshop Create a banner (468x60) to support this TVC
    4. 4. Shitty Brief
    5. 5. Results A bunch of banner concepts?
    6. 6. Status Quo of Digital vs Traditional
    7. 7. What scares me as a digital creative?
    8. 8. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
    9. 9. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
    10. 10. However the #1 reason why digital is better than advertising...
    11. 11. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
    12. 12. + No media needed + No budget restrictions + Can just do it
    13. 13. WE CAN MAKE A... WIDGET VIDEO SERIES CONVERSATION (SOCIAL) MOBILE APP SERVICE GAME INTERACTIVE MOVIE COMP SURVEY & MORE
    14. 14. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
    15. 15. THINK DIFFERENT FOR DIGITAL
    16. 16. TRADITIONAL ADVERTISING *Insight Stolen from Far Far’s Cannes Workshop
    17. 17. DIGITAL ADVERTISING
    18. 18. We should both be scared. Breakthrough ideas NOT from agencies
    19. 19. And the #1 Youtube channel in the world?
    20. 20. Goodbye expensive digital graveyards
    21. 21. Hello multiple digital touch points
    22. 22. Niche
    23. 23. Super Niche
    24. 24. What about a site where people post in postcards revealing secrets?
    25. 25. What about a site where people post photos of stupid cats?
    26. 26. What about a site about those annoying ads on websites?
    27. 27. One Function Website
    28. 28. DATA IS SEXY
    29. 29. WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?
    30. 30. AND NOW FOR A TEST
    31. 31. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
    32. 32. 5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky
    33. 33. 5 min Workshop (v3) Come up with a single function digital solution for any brand
    34. 34. DIFFERENT IDEAS?
    35. 35. A FINAL NOTE DIGITAL IS POWERFUL
    36. 36. Good Luck* *Actually no, lets maintain the status quo Ashley Ringrose www.soap.com.au www.bannerblog.com.au

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