Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The state of digital marketing 2014

1,060 views

Published on

The state of digital marketing 2014 by Melbourne ZuanSEO
http://www.melbourne-seoservices.com/

Published in: Marketing
  • Be the first to comment

The state of digital marketing 2014

  1. 1. The State of Digital Marketing Tech Marketers Focused On Brand Awareness and Demand Generation
  2. 2. Digital Marketing Priorities and Challenges Top Three 2014 Digital Marketing Priorities Brand awarenessl Lead Content demand generation generation marketing 71% 60% E 51% Social ROI/ Marketing Lead Marketing Marketing media Assisted nurture analytics automation Revenue 31% 30% 29% 18% 11°/ o
  3. 3. Top Three 2014 Digital Marketing Challenges 0 Increasing and/ or 9 Generating 9 Nurturing proving ROI content leads . ‘ 68% Q 53% ,5; 46% Integrating 0 Content 0 Keeping up with marketing 0 campaigns [0 discoverability [0 trends and strategies [0
  4. 4. 2014 Tech Marketing Budgets and Allocations
  5. 5. Marketing Budget Expectations Decreased Budget -. ~ .1-; ,_ Increased Budget : t.‘*'I/ . No Change Estimated Marketing Allocations Earned media : l:W/ . Owned media -,2 -1-; ,, Paid media
  6. 6. Marketing Resource Allocations Design, development Content creation and maintenance of Email and management corporate website marketing % = '°/ o ‘ 5°/ o Marketing on social Video networks (Facebook, Analytics production Linkedln, Twitter) 0/0 3‘ 0/0 o/0 _. :1; / l . Digital or online advertising ” °/ o Company blog 7 °/ o Search marketing (including paid search) I °/ o O Mobile marketing 3 °/ o Ll
  7. 7. Measuring Tech Marketing ROI
  8. 8. Tech marketers measure success with these 3 metrics: Conversion rate of leads to new customers I Overall sales Marketing . ' I 7 ROI * i‘i Marketing-assisted revenue I Customer experience ’ Customer retention Social media metrics _
  9. 9. Defining Today's Tech Marketers
  10. 10. SCIENTISTS - OR - STORYTELLERS? Tech Marketers say this is what the successful marketer looks like 104.3% 55.7% _ SCIENTIST STORYTELLER How Marketers rate themselves . , To see the full report, visit: CreateYourNextCustomer. com Smiirr: 30141 Digital . ‘vI.1iirrtii1i-_ Priorities Survey, IT Var ketinig, “B VVu! I(I . iii<l L| B'vI Tech 3 U I Ciu.1{cYL)LirNt‘xtCusl0iii(-i LDITT SCIENTIST STORYTELLER
  11. 11. ). .‘. r-<. ~ o . /I l I ‘H :1 '1 www. meIbourne-seoservices. com +61 3901 35551

×