The document discusses strategies for building an online presence. It explains that digital marketing utilizes websites and social media to promote products online. It then outlines various tactics for creating an online presence like using social media platforms, email marketing, building a website, search engine optimization, online advertising and more. The document stresses that an online presence is important for brand awareness, reputation and visibility. It also provides tips for maintaining and improving an online presence over time through engagement and relationships.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Raga Digital is a full service digital marketing agency in Dubai. We are providing Digital marketing solution, We design and develop websites no matter the business is large or small.
Rocket Marketing And Design
11980 SW 144 Court. Suite 105
Miami, FL 33186
(786) 309-8333
http://www.rocketmad.com/miami-seo-company/
Rocket Marketing and Design is a full service Internet marketing and web design company in Miami, FL providing Search Engine Optimization (SEO), Google Places Optimization, Responsive Web Design, Pay Per Click, Social Media Marketing, Content Management, Mobile Marketing and more.
Rocket Marketing And Design
11980 SW 144 Court. Suite 105
Miami, FL 33186
(786) 309-8333
http://www.rocketmad.com/miami-seo-company/
Rocket Marketing and Design is a full service Internet marketing and web design company in Miami, FL providing Search Engine Optimization (SEO), Google Places Optimization, Responsive Web Design, Pay Per Click, Social Media Marketing, Content Management, Mobile Marketing and more.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Raga Digital is a full service digital marketing agency in Dubai. We are providing Digital marketing solution, We design and develop websites no matter the business is large or small.
Rocket Marketing And Design
11980 SW 144 Court. Suite 105
Miami, FL 33186
(786) 309-8333
http://www.rocketmad.com/miami-seo-company/
Rocket Marketing and Design is a full service Internet marketing and web design company in Miami, FL providing Search Engine Optimization (SEO), Google Places Optimization, Responsive Web Design, Pay Per Click, Social Media Marketing, Content Management, Mobile Marketing and more.
Rocket Marketing And Design
11980 SW 144 Court. Suite 105
Miami, FL 33186
(786) 309-8333
http://www.rocketmad.com/miami-seo-company/
Rocket Marketing and Design is a full service Internet marketing and web design company in Miami, FL providing Search Engine Optimization (SEO), Google Places Optimization, Responsive Web Design, Pay Per Click, Social Media Marketing, Content Management, Mobile Marketing and more.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
All Free Books in this site>>>>> https://kit.co/Watch2Learn
marketing,digital marketing,marketing digital,marketing strategy,marketing 101,marketing online,online marketing,content marketing,internet marketing,business marketing,principles of marketing,marketing tips,nghề marketing,marketing major,ngành marketing,marketing cơ bản,marketing basics,direct marketing,what is marketing,kế hoạch marketing,quản trị marketing,chiến lược marketing,marketing strategies,social media marketing,marketing mix,marketing 4.0,marketing show,marketing jobs, social media traffic,social media marketing,social media,social media marketing strategy,how to increase traffic through social media,how to increase social media traffic,free social media traffic,social media marketing tips,social media tips,social media strategy,social media tools,social media hacks,social media marketing for beginners,social traffic bot,how to start social media marketing business,social media 2019,how to use social media to promote your business,using social media, business,business ideas,the business,business news,small business ideas,new business,new business ideas,business news today,business idea,business ideas in hindi,business ideas in india,best business ideas,business report,business report bd,tiesto the business,the business tiesto,the business lyrics,business line&life,small scale business,bangla business news,best business to start,new business ideas 2021,business tips,business plan,business live,new business oppurtunity,business coach, #marketing, #digitalmarketing, #marketingdigital, #marketingstrategy, #marketing101, #marketingonline, #onlinemarketing, #contentmarketing, #socialmediatraffic, #socialmediamarketing, #socialmedia, #howtoincreasetrafficthroughsocialmedia, #howtoincreasesocialmediatraffic, #business, #businessideas, #thebusiness, #businessnews, #smallbusinessideas, #businessnewstoday, #businessidea, #newbusinessideas, #newbusiness,
How To Commence Digital Marketing For Small & Medium BusinessesMichael Gorman
The digital marketing message has taken longer to be accepted by the smaller business community. The real numbers and significant results possible by adopting an effective online marketing program must be approached methodically. The internet has very much leveled the playing field, it is no-longer simply a case of the largest budget winning, being able to directly engage with target markets means that your online presence is directly proportional to your sales figures. If you are a business owner you cannot afford to ignore the benefits that effective digital marketing can bring. Billions of people are now online, making product & services choices also online. For the local business the geo-targeting, precise filtering possible with online advertising & promotions means that you are now able to get your message directly in front of exactly the people you serve. This presentation offers a genuine insight into how to commence building your business online presence. Yes, it is also a promotion for my company's services, but you can gain authentic information also. By building your business online presence you are in fact investing in the success of your business.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Sociolabs pdf 2- Digital Marketing Scope & Why Choose Sociolabs.pdfSociolabs
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Socio Labs is a Delhi-based digital company that effortlessly works with versatile brands to build effective media strategies and campaigns
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
All Free Books in this site>>>>> https://kit.co/Watch2Learn
marketing,digital marketing,marketing digital,marketing strategy,marketing 101,marketing online,online marketing,content marketing,internet marketing,business marketing,principles of marketing,marketing tips,nghề marketing,marketing major,ngành marketing,marketing cơ bản,marketing basics,direct marketing,what is marketing,kế hoạch marketing,quản trị marketing,chiến lược marketing,marketing strategies,social media marketing,marketing mix,marketing 4.0,marketing show,marketing jobs, social media traffic,social media marketing,social media,social media marketing strategy,how to increase traffic through social media,how to increase social media traffic,free social media traffic,social media marketing tips,social media tips,social media strategy,social media tools,social media hacks,social media marketing for beginners,social traffic bot,how to start social media marketing business,social media 2019,how to use social media to promote your business,using social media, business,business ideas,the business,business news,small business ideas,new business,new business ideas,business news today,business idea,business ideas in hindi,business ideas in india,best business ideas,business report,business report bd,tiesto the business,the business tiesto,the business lyrics,business line&life,small scale business,bangla business news,best business to start,new business ideas 2021,business tips,business plan,business live,new business oppurtunity,business coach, #marketing, #digitalmarketing, #marketingdigital, #marketingstrategy, #marketing101, #marketingonline, #onlinemarketing, #contentmarketing, #socialmediatraffic, #socialmediamarketing, #socialmedia, #howtoincreasetrafficthroughsocialmedia, #howtoincreasesocialmediatraffic, #business, #businessideas, #thebusiness, #businessnews, #smallbusinessideas, #businessnewstoday, #businessidea, #newbusinessideas, #newbusiness,
How To Commence Digital Marketing For Small & Medium BusinessesMichael Gorman
The digital marketing message has taken longer to be accepted by the smaller business community. The real numbers and significant results possible by adopting an effective online marketing program must be approached methodically. The internet has very much leveled the playing field, it is no-longer simply a case of the largest budget winning, being able to directly engage with target markets means that your online presence is directly proportional to your sales figures. If you are a business owner you cannot afford to ignore the benefits that effective digital marketing can bring. Billions of people are now online, making product & services choices also online. For the local business the geo-targeting, precise filtering possible with online advertising & promotions means that you are now able to get your message directly in front of exactly the people you serve. This presentation offers a genuine insight into how to commence building your business online presence. Yes, it is also a promotion for my company's services, but you can gain authentic information also. By building your business online presence you are in fact investing in the success of your business.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Sociolabs pdf 2- Digital Marketing Scope & Why Choose Sociolabs.pdfSociolabs
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Socio Labs is a Delhi-based digital company that effortlessly works with versatile brands to build effective media strategies and campaigns
In today’s digital world, e-commerce brands face the challenge of standing out and growing amidst tough competition. Digital marketing for e-commerce brands plays a vital role in their success, but many need help to use it effectively.
This blog will help you understand social media marketing and provide actionable strategies to excel in digital marketing. Our goal is to guide you towards remarkable success for your e-commerce brand.
Sociolabs ppt 2- Digital Marketing Scope & Why Choose Sociolabs.pptxSociolabs
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Socio Labs is a Delhi-based digital company that effortlessly works with versatile brands to build effective media strategies and campaigns.
Minitzon is a professional digital marketing agency in India that offers 360 digital marketing services to Engage digital marketing services in India to optimize your brand presence online.
We set off to help SMEs And MNCs to optimize their website on Google through SEO we bring them with more traffic,
as we are aware that Search Engine Optimization (SEO) is very important to any type of business
who wants their business to come from internet.
Merge Computer Provide Computer Related All Courses And Other Technical Skills.If you have interesting so contact merge computer institute of technologies.
Uniquely pursue emerging experiences before liemerging content. Efficiently underwhelm customer directed total linkage after B2C synergy. Dynamically simplify superior human capital whereas efficient infrastructures generate business web-readiness after wireless outsourcing.
what Marketing is . But what is Online Marketing ? Online Marketing is advertising and
marketing the products or services of a business over internet. In Online Marketing, you can promote the
products and services via websites,blogs,email,social media forums ,PPC and Apps.
Similar to Digital Marketing & Online Presence (20)
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
2. www.kedigeindia.com
Online Presence
What is Digital Marketing?
Digital marketing is an art of selling the product and services through online. To make
it simple, it is the one which uses the website and social media platform to
communicate with its customers.
The term digital marketing was first used in the year 1990 in web 1.0. (Now web 3.0).
Digital marketing is a broad term, because it uses various digital channels and
methods to promote the product through internet and it also uses electronic devices
like mobiles, TV’s and personal computers for the purpose of promotion.
3. www.kedigeindia.com
Online Presence
Growth of Digital Marketing in India
Digital advertising in 2019 witnessed a 27% increase from 2020 to reach
Rs.17,000 crore, where the overall advertising growth was 9.4%. The
digital marketing industry has shown an enormous growth and revenue.
In 2021, India has around 700 million internet users, and the numbers
are expected to grow to over 970 million users by 2025.
4. www.kedigeindia.com
Online Presence
How is DM useful for a Business?
Low Cost: Digital marketing makes this easy for them because it is considered as a cheapest way to
market their products.
Tracking the Results: Every type of campaign has tracking system. For example, SEO has Google
analytics.
Targeting the Ideal Customers: Through digital marketing a company can target on specific age
group of people, also it can target specific geography and many more options are given in this platform.
Return on Investment (ROI): Digital marketing is considered as a best way to market the products.
5. www.kedigeindia.com
Online Presence
Online Presence
An online presence can be defined by how easy it is to find
your personal profile, brand or company information online.
It's important to build your brand's reputation, increasing
brand awareness, and providing visibility to your products
or services, when users are searching for related keywords
in search engine.
6. www.kedigeindia.com
Online Presence
Create a Strong Online Presence
The key is to create your online presence, your
own personal web site or blog, or by becoming
part of a community or forum that matches.
7. www.kedigeindia.com
Online Presence
An ever-changing online environment
New trends, technologies, expectations, etc., demand that client’s
website must be interactive and constantly updated. Customers want to
see new information, news, reviews, products and services, success
stories, blog entries, press releases, pictures and many more.
Google ranking systems (Algorithms) are designed to do just that: sort
through hundreds of billions of webpages in our Search index, to find the
most relevant, useful results in a fraction of a second, and present them
in a way that helps you find what you’re looking for.
8. www.kedigeindia.com
Online Presence
How to Improve Your Online Presence?
Build a Network and promote your Brand:
One of the best ways to build your online presence is to create and build a
network for meaningful business connection. Think of customers as individuals,
not numbers. Expand your business with the basic principles of networking.
This is just a guideline; project may have needs that are not addressed here.
Whether you are just trying to get more exposure online, connect with your fans
or customers, or improve your online reputation, social networking profiles are the
way to go.
9. www.kedigeindia.com
Online Presence
Email Contacts
Create a business email Identity, for example
vasanth@kedige.com. Buy a domain name and get a
personalized User ID.
Generate an email list, and send out unique case studies or
behind-the-scenes information. An email list will enable you
to engage with current and potential customers on a daily,
weekly, or monthly basis.
10. www.kedigeindia.com
Online Presence
Social Media
It's very important to establish your brand and business presence.
Social media has become an integral part of today’s marketing
landscape. Create a profile on Twitter, Instagram, Facebook,
LinkedIn etc. to grow your audience and network. Use social
media platforms to connect directly with your consumers.
Being on social media is much necessary in this day and new age.
Plus, social media is a great way to build your credibility and
reputation to showcase your brand.
11. www.kedigeindia.com
Online Presence
Top highest paid Indian celebs for Social Posts.
Celebrities use social media to not just talk to their fans but also to promote many
brands through various social media platforms and they also get paid in crores of
rupees for these posts.
• Indian cricket team skipper Virat Kohli is only the second Indian to earn big bucks
through social media. Virat has 94.6 million followers on Instagram and that is
why he is paid around Rs 1.35 crore fees for sharing a single sponsored post.
• Alia Bhatt also enjoys a good fan following on social media. She has 42 million
followers on Instagram and charges Rs 1 crore for one of her promotional posts.
• Shahrukh Khan has 24.1 million followers on Instagram. He charges
Rs 80 lakh - Rs 1 crore for his promotional posts.
12. www.kedigeindia.com
Online Presence
WhatsApp Business
WhatsApp Business is a free to download app, that was built with
the small business owner in mind. Create a catalogue to showcase
your products and services. Connect with your customers easily
by using tools to automate, sort and quickly respond to messages.
WhatsApp can also help medium and large businesses to provide
customer support and deliver important notifications to the
customers.
13. www.kedigeindia.com
Online Presence
YouTube channel
Create a YouTube channel to grow your brand and earn Money.
You can moderate, comments, schedule videos, and publish to
Facebook, Instagram and Twitter.
Benefits of YouTube for Your Business
• Posting on YouTube will help People find you on Google
• YouTube will Expose You to a huge audience
• Acquire qualified Organic traffic
• Videos have higher conversion rates compare to text ad and Image banners
• You can utilize YouTube ads to reach an even bigger audience
• Videos are better at getting people to take action.
14. www.kedigeindia.com
Online Presence
A successful YouTubers
Dr. Vivek Bindra is an International Motivational Speaker,
Leadership Consultant & Business Coach
Dr. Vivek Bindra Net Worth in 2021.
Name Dr. Vivek Bindra
(Indian Rupees) 50 Crore rupees
Monthly Income 75 Lakh
Annual Income 8 Crore
Factors Clients, Youtube
15. www.kedigeindia.com
Online Presence
Google My Business
With a Google My Business Account, you get more than a
business listing. Your free Business Profile lets you to easily
connect with customers across Google Search and Maps.
Verify your Google Business account and then you can update
your address, phone number and website, photographs, locate
your business place through map, post products info, open hours
and more to help customers find and connect with your local
business.
16. www.kedigeindia.com
Online Presence
Create a responsive Website:
A successful Website is about marketing, generating revenue, and
maximizing brand equity. A highly effective, user friendly, responsive,
well-designed website should be crafted by a team of knowledgeable,
creative business and marketing professionals, copywriters, graphic
designers and programmers to get a “Search engine friendly“ and Mobile
Friendly website.
The benefits of your services or products should be clearly seen with the
use of crisp, clean content and imagery in an attractive format with easy-
to-use navigation. Besides social media, one of the first places people will
go to find out more about your company is your website.
17. www.kedigeindia.com
Online Presence
Create a Digital Storefront
A digital storefront is the electronic representation of your
business. When people visit your website they notice the same
things. Online shopping cart with a payment gateway.
Retailers need full control over the ability to craft unique front
end experiences for each user, all without sacrificing the core
back end functionality that is necessary to operate an
e-commerce site. Example B2B and B2C.
18. www.kedigeindia.com
Online Presence
Master in SEO
No matter how good your web site is, if it’s not found in a search
engine - it’s a no show (like a dead site)
With algorithms changing every day, search engine optimization
(SEO) is one of the best tactics to promote your website.
The first step to showing up online presence is when people are
searching by keywords/phrase or query. SEO can be divided into
two categories: on-site SEO, and off-site SEO, which we will
discuss later.
19. www.kedigeindia.com
Online Presence
Website Analytics
Web analytics is the measurement, collection, analysis,
and reporting of web data to understand and optimize
web usage.
You can also use the service in collaboration with
Google Analytics to track data and see where people
are accessing content.
20. www.kedigeindia.com
Online Presence
Personify your brand Identity
Brand Personification is the one key strategy that can help
you win in your specified industry. Building an online
presence is a lot like building a brand.
One tactic many companies use to build a brand is to
personify their brand. And also define your target audience.
21. www.kedigeindia.com
Online Presence
Launch a Mobile App
Mobile apps offer a variety of advantages for businesses trying to
grow their customer base and increase engagement. Apps tend to
be more accessible and interactive than a traditional website.
Your mobile app can provide an added channel for customer
service. With an increased connection to customers, your
company feels more real to users.
22. www.kedigeindia.com
Online Presence
Create a page on Wikipedia
If you are an internet user, which you probably are because
you are reading this, you must have noticed that any Google
search will result in its related Wikipedia page being ranked
at the top - provided there is a Wikipedia page about the
searched topic.
Create a company page by topic on Wikipedia and start
building reputations. Update it regularly.
23. www.kedigeindia.com
Online Presence
Be active in online Media
In order to show up, you have to be active in online
media.
This includes regularly posting to your owned
properties, through your website and social media
accounts. Additionally, you should be active in other
areas, as well.
24. www.kedigeindia.com
Online Presence
Join new Groups and Engage
Today, your opportunity set increasingly depends on your
area of interest. Join the Social Media group or communities
and engage in discussions.
Be active by engagement with your community. Groups
represent a targeted opportunity to build your personal
brand and professional community groups.
25. www.kedigeindia.com
Online Presence
Analyze your results
A strong online reputation is critical for marketing and
growth. Once you get started with a few tactics to build
your online presence, it's critical for you to analyze your
results.
Your survey analysis produces meaningful results that
help you make decisions that ultimately improve your
business.
26. www.kedigeindia.com
Online Presence
Experiment with online Advertising
A faster solution to building an online presence is through
online advertising. If your ad shows up in the top search
results, you'll build brand awareness and increase your
visibility online.
You can advertise on search engines like Google, Yahoo,
Bing, news and community portals etc. Create targeted ad
campaigns for high-converting audiences to get results.
27. www.kedigeindia.com
Online Presence
Research influencer Marketing
Influencer marketing is a form of social media marketing
involving endorsements and product placement from
influencers, people and organizations that have a purported
expert level of knowledge or social influence in their field.
In order to stay active in your community, it is important to
engage with the most popular figures in your niche.
28. www.kedigeindia.com
Online Presence
Be competitive
When you're building an online presence, always
remember to be competitive.
Look at what your competitors are doing and discuss
whether or not that's a good strategy for your
business, as well.
29. www.kedigeindia.com
Online Presence
Develop Relationships
Developing good relationships with those in your industry is an
important way to build your online presence.
For instance, if you have a good relationship with blog writers or
podcasters in your industry, they might feature you in their
content. Perhaps they'll ask you to guest post or appear on their
podcast.
30. www.kedigeindia.com
Online Presence
Show up where your audience is
To show up online, you have to figure out where your audience is.
If your audience is on Instagram, but they aren't on Twitter, you
shouldn't be putting all your efforts into Twitter.
On the contrary, you should be focusing on your content and
promotion strategy on Instagram.
31. www.kedigeindia.com
Online Presence
Automate your process
Lastly, building an online presence includes a lot of
tedious tactics. In order to ensure the system to run
smoothly, automate some of your processes.
For instance, you can schedule your content to go live
on your CMS and social media.
32. www.kedigeindia.com
Online Presence
These marketing strategies can help you build your
personal or your company online presence, create
brand awareness, and develop a strong reputation.
Building an online presence requires effort, but over
time it will pay off with increased sales and better
brand awareness in your industry.
33. www.kedigeindia.com
Online Presence
Master the Google Free tools
Master the Google tools you use at work with free online training.
Develop skills that you can apply right away, with e-learning courses
designed by Google product experts.
Learn at your own pace and get Google product certified.
EXPLORE GOOGLE SKILLSHOP:
Find free online product training and certifications right for you. Such as,
• Google Ads • Google Marketing Platform • Analytics Academy
• Google My Business • Google Ad Manager • Google AdMob
• Authorized Buyers and many more.
34. www.kedigeindia.com
Online Presence
For any more information on Total Media Solution,
you are always welcome to contact me in future.
Vasantha Kedige
Media Consultant, Adviser and SEO Specialist
+91 94482 62204
vasanth@kedige.com