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Brainwashed- AS media evaluation
My media product is a short sequence of
an opening to a social realism film.
My main inspiration was the media now
days and how its effecting the worlds view.
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?• Through my media product I porously chose to follow
most of the social realism genre convection such as
the hand held camera and the light saturation to
make it as close as I can to real life which is what
social realism is all about. the location I have used
was indoors in a real room which also helped me
reflect realism however I have challenged some of
the forms and convections through out such as
usually social realism are known for wide shots but
in my media product I chose to go for mid shots and
close ups as I wanted the audience to be linked with
the character
How does your media product represent
particular social groups?
• My media product represents a social group of my target
audience, which are 25 and above I have should this
through the mise en scene and the character's attitude
which wont look catchy for a teenager this is because the
storyline discuss more of a serious issue that’s directed to
the older generation. This is done through choosing the
character to be a graduate journalist which also attracts
freshly graduated audience to find out more about the
character’s struggle and also attached to older generations
because it discuss a political point of view.
What kind of media institution might
distribute your media product and why?
• Many different distribution companies distribute
social realism movies such as Columbia Pictures
which is known for distributing many social
realism and political movies such as ‘all the king
men’ and ‘Mr. Smith goes to Washington’
therefore I believe that Columbia pictures would
be the best choice to distribute such a movie as
people would be expecting it and also the
company already have an audience base who's
interested in such movies.
•
Who would be the audience for your
media product? 
• As I have a wide range of audience’s age I would 
probably be aiming for specific audiences such as 
serious and media interested group of people this is 
because my storyline isn't aimed to people who wants 
to watch a fantasy movie its aimed for audiences 
whose looking for a specific issue in life and wants to 
know others point of view on it also people who's 
interested in politics and would find this movie 
directed towards them.
 How did you attract/address your
audience?
• I done my research through the internet, movie reviews, on 
news papers and blogs… which is to find out what are my 
target audience are interested in watching and what is the 
genre known for and how it shows it deliver its message to 
the audience, I also found out what attacks the audience 
towards such movies and why.
• I also explained my final idea in front of my media class group 
and we discussed all the different ideas that could be done 
and what would they like to see through out my media 
product and how do they expect it to be delivered this 
helped me a lot as through this I have gained my own 
primary research on what the target audience might 
expect… 
What have you learnt about technologies from
the process of constructing this product?
• Before starting filming I only had a basic knowledge on how to
use iMovie and also the camera I had no idea on the way
movies were filmed and how shots were taken and edited
through out the course and after drafting and re-filming I was
gained a lot of more knowledge and experience, the main
thing I learnt was the use of camera as this was my first
attempt to film an actual media product… for example I learnt
not to break the 180 degree rule also the basic filming
techniques such as panning, tracking also the way to edit my
product and how to use technology to help improving it.
• I have also found out about the use of light and how it would
effect the scene, One thing I had to improve on was the level
of sound as I couldn’t manipulate it properly which might have
lowered the quality of media product.
Looking back at your preliminary task, what do
you feel you have learnt in the progression
from it to the full product?
• Looking back at my preliminary task I realised that I have progressed a lot in terms of
my understanding of the different media rules and also the different filming
techniques… the preliminary task was my first attempt of filming which made me
realise that its not as easy as I thought as I don’t think my preliminary task was
very successful, due to fact I didn’t really understand how to edit and also film to
my best ability. I feel as though in my preliminary task I didn’t film enough, as I
started filming when I wanted it to start and ended it when I wanted it to end in
my finished product, instead of running the camera through and not stopping it
and starting it again. In my final product I didn’t stop the camera at all until I
finished the whole scene and also repeated it more than once so I could get the
best final product. In my preliminary task I also felt as though used too many
transitions as I didn’t fully understand how to create a match on action. In my final
product I developed my skills to make sure my film ran smoothly unlike my
preliminary task.

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Brainwashed as media evaluation

  • 1. Brainwashed- AS media evaluation My media product is a short sequence of an opening to a social realism film. My main inspiration was the media now days and how its effecting the worlds view.
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?• Through my media product I porously chose to follow most of the social realism genre convection such as the hand held camera and the light saturation to make it as close as I can to real life which is what social realism is all about. the location I have used was indoors in a real room which also helped me reflect realism however I have challenged some of the forms and convections through out such as usually social realism are known for wide shots but in my media product I chose to go for mid shots and close ups as I wanted the audience to be linked with the character
  • 3. How does your media product represent particular social groups? • My media product represents a social group of my target audience, which are 25 and above I have should this through the mise en scene and the character's attitude which wont look catchy for a teenager this is because the storyline discuss more of a serious issue that’s directed to the older generation. This is done through choosing the character to be a graduate journalist which also attracts freshly graduated audience to find out more about the character’s struggle and also attached to older generations because it discuss a political point of view.
  • 4. What kind of media institution might distribute your media product and why? • Many different distribution companies distribute social realism movies such as Columbia Pictures which is known for distributing many social realism and political movies such as ‘all the king men’ and ‘Mr. Smith goes to Washington’ therefore I believe that Columbia pictures would be the best choice to distribute such a movie as people would be expecting it and also the company already have an audience base who's interested in such movies. •
  • 5. Who would be the audience for your media product?  • As I have a wide range of audience’s age I would  probably be aiming for specific audiences such as  serious and media interested group of people this is  because my storyline isn't aimed to people who wants  to watch a fantasy movie its aimed for audiences  whose looking for a specific issue in life and wants to  know others point of view on it also people who's  interested in politics and would find this movie  directed towards them.
  • 6.  How did you attract/address your audience? • I done my research through the internet, movie reviews, on  news papers and blogs… which is to find out what are my  target audience are interested in watching and what is the  genre known for and how it shows it deliver its message to  the audience, I also found out what attacks the audience  towards such movies and why. • I also explained my final idea in front of my media class group  and we discussed all the different ideas that could be done  and what would they like to see through out my media  product and how do they expect it to be delivered this  helped me a lot as through this I have gained my own  primary research on what the target audience might  expect… 
  • 7. What have you learnt about technologies from the process of constructing this product? • Before starting filming I only had a basic knowledge on how to use iMovie and also the camera I had no idea on the way movies were filmed and how shots were taken and edited through out the course and after drafting and re-filming I was gained a lot of more knowledge and experience, the main thing I learnt was the use of camera as this was my first attempt to film an actual media product… for example I learnt not to break the 180 degree rule also the basic filming techniques such as panning, tracking also the way to edit my product and how to use technology to help improving it. • I have also found out about the use of light and how it would effect the scene, One thing I had to improve on was the level of sound as I couldn’t manipulate it properly which might have lowered the quality of media product.
  • 8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • Looking back at my preliminary task I realised that I have progressed a lot in terms of my understanding of the different media rules and also the different filming techniques… the preliminary task was my first attempt of filming which made me realise that its not as easy as I thought as I don’t think my preliminary task was very successful, due to fact I didn’t really understand how to edit and also film to my best ability. I feel as though in my preliminary task I didn’t film enough, as I started filming when I wanted it to start and ended it when I wanted it to end in my finished product, instead of running the camera through and not stopping it and starting it again. In my final product I didn’t stop the camera at all until I finished the whole scene and also repeated it more than once so I could get the best final product. In my preliminary task I also felt as though used too many transitions as I didn’t fully understand how to create a match on action. In my final product I developed my skills to make sure my film ran smoothly unlike my preliminary task.