The document discusses brainstorming techniques and how they can be used effectively in organizations. It defines brainstorming and outlines different types including individual, group, nominal group technique, and brain writing technique. It also provides tips for creating an effective brainstorming session such as outlining ground rules, stressing quantity over quality of ideas, and rewarding participants. The document concludes with a case study of how a newspaper used brainstorming to address issues and increase readership.

1. Brain Storming: Making the impossible possible Presentation by David Young

2. What will be covered Definition of Brainstorming Different types of Brain Storming Ways to create effective Brainstorming How Brainstorming can be used in your company

3. What will be covered cont. Brainstorming in Real World applications Brainstorming exercise Summary Bibliography

4. What is Brain Storming A sudden clever Plan or idea, violent disturbance of the mind ( http://www.yourdictionary.com/ahd/b/b0449500.html )

5. How can Brainstorming help your organization Bring out new ideas Help to create synergism Encourage possibility thinking

6. How Brainstorming can be used in your company. Executive buy in Eliminate bias by creating a diversified groups

7. Types of Brainstorming Individual Don’t have to worry about any one else's opinion Group Builds team unity Helps to create thinking outside the box

8. Ways to create effective Brainstorming Present issue and outline ground rules Creates more effective use of time Allows individuals in the group to start thinking about the real issue (Smith, Kerri Page 1)

9. Ways to create effective Brainstorming cont Four Rules of Brainstorming Stress quantity over quality Freewheeling should be encouraged Suspend judgment Ignore seniority Brainstorming (Organizational Behavior, Fifth Edition, by Robert Kreitner and Angelo Kiniki, pp 361-362)

10. Ways to create effective Brainstorming cont. Reward group for coming up with solution or new idea Money talks Time off Make it an “ experience”

11. Ways to create effective Brainstorming cont. Create an effective atmosphere Leave work premises Take routine away from the situation

12. Importance of Brainstorming Increases ability to figure out different ways which to cure a problem Allows opportunity for synergism within a company

13. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Issues Detroit News was working on 1995 newspaper strike afternoon home-delivery cycle in a competitive market really hadn't been able to fully capitalize on our ability to sell single-copy newspapers in the morning (Silverman, Mark )

14. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont Detroit News developes 3 group’s to come up with solutions Marketing Circulation Community groups

15. A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont Came up with some goals to help take care of the issues First focus on a.m. single-copy readership. Second, we needed to better cover the places where two-thirds of our readers and potential readers lived: the suburbs. Third, we needed to increase readership among women, especially younger women.

16. Brainstorming Exercise Exercises to choose from Group Brainstorming Nominal Group Technique Brain writing Technique Utah State University, masters program

17. Group Brainstorming Evaluation of ideas not permitted Encourage wild ideas Quantity of ideas preferred over quality Build on ideas of others

18. Nominal Group technique Divide assembled group’s into smaller group’s 5-6 Present open ended question Each person brainstorm independently (Sample, A. John)

19. Nominal Group technique: Alternative Cont. Share each other’s ideas in round robin fashion (no criticism) Evaluate each idea individually and vote (anonymously) Share votes with group Group’s present solution to ideas (Sample, A John)

20. Brain Writing Technique Ideas generated in silent group and record on paper Pass ideas to the left Take ideas receive and try to build on them (MHHR 6650 Utah State)

21. Brain writing technique cont. Pass ideas to the left Continue until your original sheet returns to you Build final List of ideas based on experience (MHHR 6650 Utah State)

22. Summary Brain Storming is effective when done right Can help to create unity Helps to take routine away from the office New ideas get generated for possible solutions

23. Bibliography Robert Kreitner and Angelo Kiniki Brainstorming Organizational Behavior, Fifth Edition, New York 2001 by, pp 361-362) Wilson, Brad. April 21, 2003 P.H.R Young and Young of Idaho, Inc. http://www.isixsigma.com/library/content/c010401a.asp Smith, Kerri, pg 1. MHR 6650: Team and Interpersonal Effectiveness. Utah State University Masters Program , 2003. http://www.gannett.com/go/newswatch/99/july/nw0723-1.htm Mark Silverman, Publisher and Editor, and Jennifer Carroll, Managing Editor, The Detroit News

24. Bibliography Cont. Sample John A. Executive Director Professional Development Specialist Tallahassee, Florida. Journal of Extension March 1984 Volume 22 Number 2 . http: //www. joe.org/joe/1984march/iw2.html