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Organizational structure brainpower
Lean Entrepreneurship 2017/2018
Authors: Monty Lapuente Gonzalez, Karolina Biernacka, Maggie Lubas, Felix Olenhusen, Mahfooz Malik
Lisbon, 11.12.2017
Marketing Team Proc. Manager
An organizational structure is important for defining responsibilities, although flat hierarchies
are an important part of our culture at Brainpower
Organisational structure brainpower
CEO
Finance &
Accounting
HR
Chief Operation
Officer
CTO
Head of Sales and
Marketing
Marketing Research
expert
Marketing
Manager
Sales Manager
Position Head of Sales and Marketing
Main Goals
• Sales volume  First Goal: Generated revenue should allow coverage of costs for the first pilot project at one university;
due to (expected) high printing and transportation cost, sales margins of the first months will be low (margins will grow
after having a wide student base) and will be defined more detailed after 3 months after launch.
• Acqusition of company customers to launch product at one pilot university
Strategic Tasks
• Develop sales strategy towards companies; design customer profiles of company partners; develop sales KPI´s for
department goals; represent the company in the business world; report regularly to C-level member as interface
responsible between student and companies; train team member in sales activities
• C-level responsible for Marketing towards student; develop KPI´s for Marketing team; define target universities and
develop Marketing strategy with the Marketing department; design customer journey
Tactical Tasks
• Lead client meetings; pitch and present product to companies; negotiate contracts; overlook product design of sales
department; lead contract management;
• Overlook Marketing events and social media activities
Guides
• Develop CRM Tool for customer management of company partners and universities
• Highly interact with CEO and COO in particular to develop Sales strategy as a team
An organizational structure is important for defining responsibilities, although flat hierarchies
are an important part of our culture at Brainpower
Position description: Head of Sales and Marketing

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brainpower - organisational structure

  • 1. Organizational structure brainpower Lean Entrepreneurship 2017/2018 Authors: Monty Lapuente Gonzalez, Karolina Biernacka, Maggie Lubas, Felix Olenhusen, Mahfooz Malik Lisbon, 11.12.2017
  • 2. Marketing Team Proc. Manager An organizational structure is important for defining responsibilities, although flat hierarchies are an important part of our culture at Brainpower Organisational structure brainpower CEO Finance & Accounting HR Chief Operation Officer CTO Head of Sales and Marketing Marketing Research expert Marketing Manager Sales Manager
  • 3. Position Head of Sales and Marketing Main Goals • Sales volume  First Goal: Generated revenue should allow coverage of costs for the first pilot project at one university; due to (expected) high printing and transportation cost, sales margins of the first months will be low (margins will grow after having a wide student base) and will be defined more detailed after 3 months after launch. • Acqusition of company customers to launch product at one pilot university Strategic Tasks • Develop sales strategy towards companies; design customer profiles of company partners; develop sales KPI´s for department goals; represent the company in the business world; report regularly to C-level member as interface responsible between student and companies; train team member in sales activities • C-level responsible for Marketing towards student; develop KPI´s for Marketing team; define target universities and develop Marketing strategy with the Marketing department; design customer journey Tactical Tasks • Lead client meetings; pitch and present product to companies; negotiate contracts; overlook product design of sales department; lead contract management; • Overlook Marketing events and social media activities Guides • Develop CRM Tool for customer management of company partners and universities • Highly interact with CEO and COO in particular to develop Sales strategy as a team An organizational structure is important for defining responsibilities, although flat hierarchies are an important part of our culture at Brainpower Position description: Head of Sales and Marketing