Main Takeaways: - Product managers play a pivotal role in building a high-performing cross-functional teams - Leverage the right tools & build mechanisms for effective collaboration - Product Management calls for situation driven approach of being collaborative vs. directive

1. www.productschool.com
Creating a Culture of Collaboration by
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6. PM Leadership:
Creating a Culture of
Collaboration
Isha Sheth
Aug 17, 2020

7. Agenda
1. Product Manager Competencies
2. Product Team
3. Defining Collaboration
4. Why Collaborate
5. Collaboration Maturity Model
6. Product Lifecycle & Interfaces
7. Tools for Collaboration
8. Summary

8. If only HP knew what HP knows,
we would be three times more
productive.
- Lew Platt, former CEO of Hewlett - Packard

9. PM Competencies - Leadership & Influence
Product Managers lead through influence, not authority
Product Insight & Vision
○ Customer Centricity
○ Strong Vision
○ Business Alignment
Leadership & Influence
○ Inspirational Leader
○ Owner Mindset
○ Storytelling
Execution & Business Impact
○ Product Dev Execution
○ Drive Business Impact
Technical & Analytical Expertise
○ Collaboration with Engg
○ Engg Process Awareness
○ Analytical Approach

10. Product Team - Who they are?
Product Manager
● What is the
problem?
● How do we solve it?
● How do we measure
it?
● What is the priority?
Product Operations
● How do we solicit user
feedback (market
research)?
● What is the product
rollout plan?
● What processes & tools
should we use?
Balance responsibility and share the ownership
Designer
● What is the user
experience?
● What is the user
journey?
● What is the user mental
model & behavior?
Engineer
● How is it built?
● When does it ship?
● It is reliable &
scalable?
Data Scientist
● What are the areas of
opportunity?
● How do we experiment
solutions?
● What is the impact of
action/changes?
Others: Quality, Legal, Customer Service, Regulatory, Safety etc.

11. Defining Collaboration
And what it’s not?
● Collaboration is not about Consensus
● Collaboration is not about Compromise
What it is?
1. Empowering other leaders (teams) to make their own decisions
2. Driving transparency with each other
3. Encouraging others to do the same
* While maintaining structure & clarity in everyone’s purpose

12. Why Collaborate?
Culture
- To grow a high-performance team
- A common goal and overall vision
- Synergetic teams have clarity on:
- The company’s vision
- The role the product plays in that vision
and also the role it plays in people’s
lives (users)
- A common vocabulary
Product
- Reduced time to market
- Reduced risk of failure
- High quality useful products
delivered
- Faster distributed decision making
Product culture is a shared mindset ≉ Company Culture

13. Collaboration Maturity Model
*Source
The path from Ad-hoc (high potential) to Best Practices (high value)

14. Product Lifecycle & Key Interfaces
PM Interfaces evolve from strategy, execution to monitoring thru product lifecycle

15. TEAM MSGING
IDEA CAPTURE
ROADMAPPING
PROJECT MGT
FLOWCHARTING
Tools for Collaboration
Meetings (In Person / Virtual)
Group Activities & Workshops
● Centered around Product Challenges
● Brainstorming Solutions
Team Messaging
● Cross Functional channels/groups
● Specific to the initiative
● Pin Key Resources
● Share Progress
● Seek Clarification
Encourage processes that enhance collaboration, tools enable it

16. Key Takeaways
1. Product Managers lead through influence, not authority
2. Entire product team must balance responsibility and share the ownership
3. Product Managers are responsible for building Product Culture that guides
how product decisions are made
4. XFN interfaces evolve at different phases so does the nature of collaboration
5. Leverage tools to encourage processes that enhance collaboration

17. Thank You!

18. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training