The document discusses trends in making video advertising more effective. It suggests that video ads will become more relevant through data-based targeting of individual users. Video ads will also become more interactive, using features like interactive pre-rolls. Additionally, video will be used more to directly generate sales, such as through personalized retargeting videos. The company discussed provides technologies to make video ads more relevant, interactive and able to generate sales for customers.

1. MAKING VIDEO ADVERTISING
MORE EFFECTIVE
Emi Gal | @emigal | www.brainient.com

2. WHO ARE WE?
Founded in Romania in 2009
HQ in London, R&D in Bucharest
Raised $2.6M in funding
Customers in 6 markets
Emi Gal | @emigal | www.brainient.com

3. WHAT WE’VE LEARNT
Emi Gal | @emigal | www.brainient.com

4. 1. VIDEO ADS WILL BECOME MORE RELEVANT
Old world:
assumption-based
buying, every quarter TV:
One generic ad
18 - 30 Males
New world:
data-based buying, Online, Mobile,
in real-time Tablets, IPTV
Uniquely identify Personalise ads
each impression
Emi Gal | @emigal | www.brainient.com

5. 2. VIDEO ADS WILL BECOME MORE INTERACTIVE.
BRAINROLLS.
Emi Gal | @emigal | www.brainient.com

6. INTERACTIVE PRE-ROLLS GENERATE
300% HIGHER CTRS THAN STANDARD PRE-ROLLS.
Emi Gal | @emigal | www.brainient.com

7. INTERACTIVITY IS EXPANDING TO SECOND SCREENS
Connected TV iPad
Emi Gal | @emigal | www.brainient.com

8. 3. VIDEO WILL BE USED TO GENERATE SALES
Old world:
TV
Eye-balls & reach
Lean-back
New world:
Online, Mobile,
Tablets, IPTV
Lean-forward, engaged Sales & Performance
Emi Gal | @emigal | www.brainient.com

9. ZAPPOS INCREASED SALES BY 30% JUST BY
PUTTING VIDEOS ON THEIR PRODUCT PAGES.
Emi Gal | @emigal | www.brainient.com

10. PERSONALISED VIDEO RETARGETING GENERATES SALES.
BRAINADS.
User
Emi Gal | @emigal | www.brainient.com

11. PERSONALISED VIDEO ADS IN REAL-TIME BASED ON DATA
Emi Gal | @emigal | www.brainient.com

12. BRAINADS GENERATES, ON AVERAGE, 3% CTRS
AND 8% CLICK-TO-SALE CONVERSION RATES.
Emi Gal | @emigal | www.brainient.com

13. WRAPPING UP - WHAT WE SHOULD EXPECT
FROM VIDEO ADVERTISING IN 2012
RELEVANCY INTERACTIVITY SALES
targeting and creative second screen personalised video
retargeting
Emi Gal | @emigal | www.brainient.com

14. ONE MORE THING.
WE’D LOVE TO HEAR ABOUT YOUR
THOUGHTS ON VIDEO ADVERTISING.
Emi Gal | @emigal | www.brainient.com

15. THANKS!
Have a brainy day.
Emi Gal | @emigal | www.brainient.com