Let's Get Visual:The Power of Telling Your Hotel’s Story Through Video - WebinarLeonardo
We discuss how hotel marketers can benefit from using video to tell their hotel’s story, improve SEO results, and capture the attention of travel shoppers.
Destination Website: Drive More Direct Bookings with VisualsLeonardo
This webinar will focus on several key elements to drive up those valuable direct bookings on your hotel’s website by showing you how to keep shoppers who arrive at your website engaged and motivated to make a booking directly with you.
Hi Greg and Monica,
I've animated and cleaned up some punctuation in your slides Greg.
Monica - we've updated your section and I've added your talking points in the notes section.
We have minor editing left,but almost there. Thanks very much. Talk to you on Tuesday at practice. Regards, Darlene
Account and Video Production Manager Ann Hadfield discusses how visual storytelling through video can be a critical strategy for telling your brand’s story.
View this webinar: https://www.youtube.com/watch?v=-QFamkXIAUQ
The Next Generation of Web Platform - Ross Jenner, Sitefinity CMSLEWIS Purestone
Ross Jenner, Head of UK for market leading CMS provider Sitefinity discusses the latest and greatest CMS based technology to drive effective B2B web experiences.
Trends in website design for 2014 : Why minimalism is preferredWebvriksha
People who boast even the smallest amount of knowledge about website design, know that superior design matters greatly in attracting visitors to a website.
Viewers are increasingly becoming more responsive towards the appearance and the feel of certain kinds of website. Besides making websites mobile friendly and making designs more responsive to mobile viewing, the trends in website design for 2014 seem to be veering towards simplicity and minimalism.
Let's Get Visual:The Power of Telling Your Hotel’s Story Through Video - WebinarLeonardo
We discuss how hotel marketers can benefit from using video to tell their hotel’s story, improve SEO results, and capture the attention of travel shoppers.
Destination Website: Drive More Direct Bookings with VisualsLeonardo
This webinar will focus on several key elements to drive up those valuable direct bookings on your hotel’s website by showing you how to keep shoppers who arrive at your website engaged and motivated to make a booking directly with you.
Hi Greg and Monica,
I've animated and cleaned up some punctuation in your slides Greg.
Monica - we've updated your section and I've added your talking points in the notes section.
We have minor editing left,but almost there. Thanks very much. Talk to you on Tuesday at practice. Regards, Darlene
Account and Video Production Manager Ann Hadfield discusses how visual storytelling through video can be a critical strategy for telling your brand’s story.
View this webinar: https://www.youtube.com/watch?v=-QFamkXIAUQ
The Next Generation of Web Platform - Ross Jenner, Sitefinity CMSLEWIS Purestone
Ross Jenner, Head of UK for market leading CMS provider Sitefinity discusses the latest and greatest CMS based technology to drive effective B2B web experiences.
Trends in website design for 2014 : Why minimalism is preferredWebvriksha
People who boast even the smallest amount of knowledge about website design, know that superior design matters greatly in attracting visitors to a website.
Viewers are increasingly becoming more responsive towards the appearance and the feel of certain kinds of website. Besides making websites mobile friendly and making designs more responsive to mobile viewing, the trends in website design for 2014 seem to be veering towards simplicity and minimalism.
The concept of releaseMyAd InternApp and what makes it an effective learning solution for marketing aspirants.
To join this internship click here - https://goo.gl/7tpach
Darlene Rondeau, VP, Best Practices Online Merchandising, presented this at the Eye For Travel Conference in Las Vegas this week exploring the allure of online visual merchandising.
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013Leonardo
Slideshow used for a recent VFM Leonardo webinar hosted by Darlene Rondeau, featuring guest speakers Glenn Squires of Pacrim Hospitality Services Inc. and Craig Perch of The Georgian Terrace Hotel. The webinar covered current hotel marketing trends, predictions for 2013 and recommended best practices.
The concept of releaseMyAd InternApp and what makes it an effective learning solution for marketing aspirants.
To join this internship click here - https://goo.gl/7tpach
Darlene Rondeau, VP, Best Practices Online Merchandising, presented this at the Eye For Travel Conference in Las Vegas this week exploring the allure of online visual merchandising.
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013Leonardo
Slideshow used for a recent VFM Leonardo webinar hosted by Darlene Rondeau, featuring guest speakers Glenn Squires of Pacrim Hospitality Services Inc. and Craig Perch of The Georgian Terrace Hotel. The webinar covered current hotel marketing trends, predictions for 2013 and recommended best practices.
Mobilizing Hotel Storytelling to Reach Travel ShoppersLeonardo
More than 25% of travel shoppers research and book hotels on their mobile devices - are you reaching these shoppers? View these slides from our webinar, Mobilizing Hotel Storytelling to Reach Travel Shoppers, to learn why mobile optimization is vital for hotel websites.
Top 10 'MUST DO' Hotel Strategies to Boost Direct BookingsTA Fastrack
Listen to Adrian Caruso, Australia's leading hotel business improvement and marketing expert share with you the top 10 'MUST DO' strategies to drive more direct bookings and instantly boost revenue.
The full 'Influencer Marketing for the Hotel Industry' keynote seminar, first given at the National Hotel Marketing Conference in Burton-upon-Trent, UK (12th May 2016).
Attendee Outcomes:
- A comprehensive understanding of influencer marketing
- Best practice for working with influencers effectively
- Why hotels should work with influencers and what they can achieve/deliver
Key Presentation Takeaways:
- Influencer marketing is a way of engaging your target market in a deeper, more immersive and trustworthy way
- Influencers are among the most trusted ways of reaching an audience primarily interested in recommendations and consumer opinions
- Offers relatively low cost coverage and can potentially have a huge impact with consumers, resulting in compelling ROI
- Identify the right bloggers for your brand and build relationships; ongoing engagement and influencer activity has the biggest impact
- Influencer marketing can drive reach, data capture, content views, event attendees and, ultimately, sales
Contact information:
info@digitalvisitor.com
+44 (0)1179 111 420
Big, Bold, Visual: What You Need to Know About Hotel Marketing in 2015Leonardo
Learn about the most important hotel marketing trends of 2015 in our latest webinar.
Covering topics such as the importance of visual storytelling, the rise of content marketing, the power of video and the multi-screen/multi-device connectivity
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
A must for the future: Digital in-house MarketingNicky Kriel
A must for future - Digital in-house marketing divisions in hotels & tour companies - Talk by Nicky Kriel for the International Conference on Tourism Technology at Cochin in Kerala, India. #ICTT2017 #Indiaforbeginners
A brief setting for developing your content marketing strategy for hotels. Delivered at the Hotel Marketing Conference 2016. These slides set the scene in terms of how customers have changed and how we need to identify our audience and develop engaging content to secure their loyalty.
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
Adrian Caruso & James Hacon from Fastrack Group share their must do tactics for Hotel Marketing in 2013 & 2014.
The tactics discussed include:
How to cash in on the increase in mobile & tablet bookings.
Using your website to target Chinese travelers.
The do's & don'ts of hotel distribution.
Attracting more direct bookings with paid advertising.
Pre- and Post-stay contact for marketing & customer service.
Social media marketing.
Where are other hotels spending their marketing dollars?
www.fastrackg.com
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Interactive retailing ways to appeal to your customer base via social mediaAvinash Chandra
Interactive retailing is gaining popularity, and you should get on with the times. You can build up your brand story and cement your reputation if you can give your customers unique in-store experiences. Interactive retailing helps you reach out to and sell across multiple platforms. It also leads to improved revenue generation. Social media can play an important part in your interactive retailing strategy. However, you need to understand what solutions will work for you. You must have a sustainable plan in place that works seamlessly. You must find a good advisor or expert who can help you design unique experiences, innovate your offerings, better your services and harness your resources effectively.
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
An overview of starting paid advertising campaigns on three popular platforms, including how to target prospects for B to C and B to C, mistakes to avoid, pro tips, and how to measure success
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
Similar to Make Your Hotel Shine Online: Shift to a Visual Experience (20)
Google & Leonardo Provide Smart SEO Strategies to Drive Direct BookingsLeonardo
In our recent webinar, Industry Director, Travel for Google, Jennifer Wesley joined us to discuss Google’s latest research into the modern traveler’s path to purchase, and share strategies for how to get in front of the right consumers at the right time, to drive qualified traffic that converts.
We also covered 5 essential elements of a high-converting hotel website, to ensure you can capitalize on all the new traffic heading your way.
Webinar - Drive Direct Bookings with a Killer Mobile WebsiteLeonardo
Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
The Evolving Travel Shopping Journey: Travel Research, Planning & ValidationLeonardo
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
The Evolving Travel Shopping Journey: Searching for Travel InspirationLeonardo
In part 1 of our Digital Marketing Summit for hoteliers, Chris Blaine, VP, Sales & Account at Sojern and Ed St. Onge, President of Flip.to disscuss how the inspiration phase of the travel shopping journey impacts direct bookings.
Embracing Mobility: How to Build A Mobile Website that ConvertsLeonardo
Discover what makes mobile hotel shoppers make their purchase with the insights and strategies in our August webinar on building a mobile website that converts.
Get Smart about Visual Storytelling: Drive Bookings with Intelligent Content Leonardo
Joined by special guests Felix Laboy, CEO of WayBlazer, and Christopher Regalado, CEO & Founder of RevMar Digital, we take the content marketing conversation to the next level and explore how you can use more personalized, intelligent visual content to improve your marketing performance.
Clear-Cut Digital Marketing Strategies to Capture More Direct BookingsLeonardo
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
Hotel digital marketers want their hotels’ websites to be found on the first page of Google but getting there can be a challenge because Google is constantly changing its algorithm (meaning the criteria it uses to determine rankings) and hotel shoppers are getting smarter in the ways that they search.
There isn’t a silver bullet to skyrocket your hotel website to the top over night, but there are a number of proven Search Engine Optimization (SEO) strategies you can start doing today that will affect your rankings tomorrow.
In this webinar you'll learn:
-Recent search engine and consumer search behavior changes that are impacting your rankings
-New rules of SEO and how to put them into action right now
-Important metrics that will help you measure your success
-Why indexing in search for more than your hotel name yields results
Does your property have an effective story to tell? Learn why it's important for you to create visual content and how you can use it to build a successful story that engages with travel shoppers from VP of Marketing & Customer Experience at Leonardo, Joey Egan.
This presentation was delivered at CLIA, the California Lodging Expo and Conference, in December 2015.
Why Your Social Media Marketing Isn't Working (And How To Fix It) Leonardo
Learn how to fix your B&B's social media marketing and make it work for you with industry experts Darlene Rondeau and Yvonne Halling, founder of BedandBreakfastCoach.com and B&B owner.
Social Media Tips for the Advanced Hotel MarketerLeonardo
Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.
How to Create a Top Performing B&B WebsiteLeonardo
Learn how to create a top performing B&B website with industry experts, Bob Tubbs, Owner of Cedars of Williamsburg Bed & Breakfast and Mark Hayward, Former Innkeeper and Digital Marketing Expert.
2016 Hospitality Digital Marketing PredictionsLeonardo
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
5. • We’re maxed out from
constant information overload
• Hotels put all info on
homepage b/c bandwidth was
slow in 90s
• Sharing/experience economy
• Pinterest/social media
• Smart phone/tablet use
(mobile) is growing
exponentially. Mobile search
up 200% in 2012 (Google).
Tablets will outsell PCs by
2015 (IDC)
• In 2013, Google declared itself
a “mobile-first” company. Most
people now access Google via
mobile beginning this year
• LinkedIn mobile use: 19% in
2012; 30% in 2013
• Millennials don’t read as much
6.
7. • Ask for it
• Track social media
• Learn Instagram
• Create events at property
• Pop up trend is growing
• Create pages about
destination & partners
• Create a local restaurant
guide. Interview your chef.
Interview someone else’s
chef
• Create pages with a
calendar of events, like
Papaya Playa
• Find amateur photographers
on staff and make a deal
• Create contests on social
media
• Create a photography class
8.
9. • Experiences + emotions
• Anecdotes + context
• Amenities + people
• What are your USPs?
Visuals should revolve
around those
• Employees all have a
different story about the
hotel. Ask their
opinion/feedback. Especially
millennials. Start a webpage
with their answers
• Where is your hotel within
the destination, and what is
close by for your guests to
do? Your answer is a story
• Why does your hotel offer
good value? Another story
• Create a story arc
10.
11. • You don’t need a blog, but it’s
good to think like a blogger
• Brands are becoming
publishers/content marketing
• Many websites are busy but not
comprehensive
• Everyone will tell some kind of
story eventually online
• Start simple
• Have a plan & keep it focused
• Only prepare a posting schedule
you know you can stick to
• Even once a month is okay to
start
• Post testimonials from business
travelers, wedding parties,
couples, birthdays, meeting
attendees & meeting planners
• Post photos and videos with just
a short paragraph description
• Authentic reviews are gold today
Slide 16 (Darlene – hand off, Monica starts) I’d like to now pass it off to Monica. Take it away
Slide 17 (Lancaster website/ why are visuals important to our marketing team) People don’t have the time to read, and when they do they don’t really concentrate. A picture is worth a 1000 words Images are easier, quicker & more precise to grasp (than reading)
Slide 18 (Lancaster gallery/ How to I maintain a visual presence online) First and foremost is having a very visual website. In the last 3 years we have changed our website twice. Each time focusing more on visuals. The results have been impressive. With each change we have seen that people remain longer in our site, and are converting more into reservations with fewer steps. Images (photos, 360 & video) are a true reflection of our hotel. If there is a renovation – images are changed within 24 hours to show the changes. For us having a website for smart phones and tablets is as important as our main website.
Slide 19 (Lancaster viewer) Images can make an emotional connection with the viewer Pictures can tell stories. They are an easy way to share a specific message Everything comes through the eyes Images allow us to show unique features of our property Allows us to inform more accurately to “shoppers” the look & feel of the hotel Permits to convey the unique value of our property as compared to other hotels in our market Easy to change whenever needed to show “what’s going on” , “new features”, “activities” etc
Slide 20 (Lancaster facebook) Not everyone uses the same social platform. We have seen that for our community focusing on Facebook, Google+, YouTube, Twitter, and Pinterest is the best way to reach them with information On sites like Facebook, people can book directly to us. Social media we try to communicate more, so we show day to day happenings “Manager’s Cocktail Photos”, “food festivals”, “events decoration” etc and we get a conversation stated based on the images. On Facebook & Google + we change our cover photo constantly, so
Slide 21 (Lancaster pinterest) Our information always focuses on visual story telling. With a picture we can say a lot more and in less words. We use social media as a way to tell our story visually and in a compelling way. We like to show different aspects of the hotel: Suites, Event Rooms, Restaurants, employees, guests
Slide 22 (Lancaster tripadvisor) First and foremost is having a very visual website. In the last 3 years we have changed our website twice. Each time focusing more on visuals. The results have been impressive. With each change we have seen that people remain longer in our site, and are converting more into reservations with fewer steps. Images (photos, 360 & video) are a true reflection of our hotel. If there is a renovation – images are changed within 24 hours to show the changes. For us having a website for smart phones and tablets is as important as our main website.