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Top Brainnovation to boost Workplace Productivity and Resilience

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The three Finalists were:
*Beam Riders — pitch by Jafar Sabbah, Founder & CEO
*MyCognition — pitch by Martina Ratto, Cognitive Scientist
*The Touchpoint Solution (WINNER) — pitch by Dr. Amy Serin, Neuropsychologist & Co-Founder
*Judged by: Ariel Garten, Founder and Chief Evangelism Officer at InteraXon; Charlie Hartwell, Operating Partner at Bridge Builders Collaborative; Kathleen Herath, Associate Vice President Health & Productivity at Nationwide Insurance; Lisa Neuberger, Managing Director of Strategy + Innovation at Accenture Corporate Citizenship

*Álvaro Fernández, CEO and Editor-in-Chief of SharpBrains
*Sarah Lenz Lock, Senior Vice President for Policy at AARP and Executive Director of the Global Council on Brain Health (GCBH)
*Dr. April Benasich, Director of the Baby Lab at the Rutgers Center for Molecular and Behavioral Neuroscience
*Chaired by: Dr. Cori Lathan, Co-Chair of the World Economic Forum’s Council on the Future of Human Enhancement

Slidedeck supporting session held during the 2017 SharpBrains Virtual Summit: Brain Health & Enhancement in the Digital Age (December 5-7th). Learn more at: https://sharpbrains.com/summit-2017/

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Top Brainnovation to boost Workplace Productivity and Resilience

  1. 1. Idea generation Idea conversion Idea diffusion 25 30 35 40 45 50 55 60 Baseline Post Breakfast Trial Post Hydration Trial Post Sleep Trial Post Exercise Trial Attention Episodic Memory Executive Function Processing Speed Working Memory Overall MyCQ
  2. 2. Top Brainnovations to boost Workplace Productivity and Resilience Beam Riders — pitch by Jafar Sabbah, Founder & CEO MyCognition — pitch by Martina Ratto, Cognitive Scientist The Touchpoint Solution — pitch by Dr. Amy Serin, Neuropsychologist & Co- Founder
  3. 3. Judges Ariel Garten, Founder and Chief Evangelism Officer at InteraXon Charlie Hartwell, Operating Partner at Bridge Builders Collaborative Kathleen Herath, Associate Vice President Health & Productivity at Nationwide Insurance Lisa Neuberger, Managing Director of Strategy + Innovation at Accenture Corporate Citizenship
  4. 4. Boosting Corporate Innovation
  5. 5. The Need  Corporations must continuously innovate or risk loosing market share or even perish!  The innovation value chain has 3 stages; most innovation management software in the market focus on stages 2&3; very few cater for the stage 1which is how to enhance the corporation ability to generate new ideas Beam Riders © 2017 - Confidential & Proprietary Idea generation Idea conversion Idea diffusion 1 2 3 Innovation Value Chain
  6. 6. The Solution – Phase I  Phase I - Enhancing the innovative & creative capacity of the corporation’s workforce  Beams is the world’s first mobile app with focus on stage 1 in the value chain  Uses engaging games and quizzes to enhance the innovative & creative capacity of the workforce  This will have impact both on new products and new working-processes development  Beams is already up and running in the AppStore. An Android version is coming in the next month. Beam Riders © 2017 - Confidential & Proprietary
  7. 7. The Solution – Phase II  Phase II - Enhancing the innovative & creative capacity of the corporation’s information system  The idea here is to use AI & deep learning to develop smart algorithms that will allow the corporation’s information system to provide “creative ideas”  This phase is still in early stages of development; due to IP-related issues, only limited details can be provided at this stage!  This has a huge potential to pave the road for a new genre of “creative machines” and human-computer interface (HCI) Beam Riders © 2017 - Confidential & Proprietary
  8. 8. Competition Landscape  In the innovation management systems market, leading players include Imaginatik, Qmarkets and others  All seem to focus on stages 2&3 of the value chain  In the cognitive brain-training market, leading players include Lumos Labs, Cognifit, Peak and others  All seem to focus on executive-function skills e.g. memory, attention, planning, focus, speed etc. These skills are relatively easy to measure and boost  NONE focuses on innovation or creative thinking. These skills are far more tricky to measure let alone to boost; hence the innovation of Beams! Beam Riders © 2017 - Confidential & Proprietary
  9. 9. Targeted Market & Business Model  Beams app is targeting med-to-big size corporations worldwide that are keen to boost their innovative capacity  Beams app is crucial for corporations in industries with cutting edge competition whereby they need to keep innovating or risk loosing market share or even perish  Beams is scheduled to enter the UK market early 2018  Monthly subscription (Price TBD) Beam Riders © 2017 - Confidential & Proprietary
  10. 10. Research & IP  Beam Riders has conducted extensive research at Herzliya Inter-Disciplinary Center (IDC) in Israel  Research included measuring brain-wave activity while using Beams app (with control groups)  Results showed increase in gama and alpha wave activities (in coherence with literature)  All games and quizzes in Beams are proprietary and protected by international IP laws  Beam Riders is preparing a patent application for its phase II solution Beam Riders © 2017 - Confidential & Proprietary
  11. 11. Funding  2016:  $500K grant from the Office of the Chief Scientist & private angels for product development  2017:  $500K grant from the Export Institute to enter the UK market  2018:  Looking to raise $2M to continue product development and marketing activities Beam Riders © 2017 - Confidential & Proprietary
  12. 12. Team  Jafar Sabbah – Founder & CEO  22+ years of experience; raised $$ for 3 startups; iOS programmer; MBA (Cranfield, UK); Chevening Scholar; LLB; Aspen Institute Global Leadership Fellow  Tal Ivancovsky – Senior Researcher  A PhD student in neuroclinical psychology with focus on creativity  Hazar Ayoub –Programmer  An experienced programmer  Avigail Lehrer – Lead Game Designer  An experienced game designer with over 6 years of experience; was involved in several high-profile projects
  13. 13. Advisory Board  Jaime Amsel, Ph.D.  CEO of Poiesys, a management consultancy dedicated to enhance innovation and entrepreneurship skills of managers all over the world  Kobi Kalderon  Manager of Gold Career ltd and a co-founder and CEO at Gold Ventures incubator Beam Riders © 2017 - Confidential & Proprietary
  14. 14. Martina Ratto Cognitive Scientist martina@mycognition.com
  15. 15. A Global Challenge on Mental Health and its Cognitive Bases Cognitive issues are major predictors and significant risk factors for mental illness, by affecting • emotions management • coping strategies • rumination • resilience Mental health is an increasingly visible and widespread issue globally. Over 300 million people involved $1 trillion in lost productivity each year (Wood S.J. et al., 2012; Snyder H.R. et al., 2015; Joormann J., 2016; McTeague L.M., 2016)
  16. 16. Our Solution Cognitive fitness is the key to build a good psychological resilience. Lifestyle choices can change the path of our genes cognitive exercise physical exercise nutrition sleep hydration environment Automated reports Cognitive training Cognitive Awareness Education Healthy Habits Cognitive Assessment MEASURE AND MONITORCOGNITIVE FITNESS IDENTIFY EMPLOYEES AT RISK IMPROVE COGNITIVE FITNESS BUILD RESILIENCE ENHANCE PRODUCTIVITY
  17. 17. How MyCognition PRO is bringing innovation to the workplace • Comprehensive assessment, training, and education for all cognitive abilities • Accessible from any personal devices, in any work settings, in less than 15 minutes/day • A productivity booster for everyone, with no stigmatisation • A treatment for improving concentration, organisation, stress- management • Confidential reports to monitor company wellbeing trends • ISO 27001 compliancy for data security • MyCognition HOME for the entire family MyCognition PRO is not a barely symptom-reactive tool, but the first app providing a proactive prevention and protection from risk of mental health.
  18. 18. MyCognition approach is scientifically validated by research and IP-protected Clinical data barrier with over 14,800 assessments taken MyCQ validation showed significant correlations with golden standard CANTAB Multiple clinical trials and pilots with major institutions across Europe and America 20 scientific publications + presentations in international congresses Technology created by a world- leading team of experts IP-protected, with patents pending in Europe and Canada Best Paper Award at the 11th International Conference on Digital Society and eGovernments
  19. 19. Several pilots in the workplace shown evidence of the impact of MyCognition “Our employee health initiative runs multiple events every year, but the response to use MyCognition’s MyCQ assessment has been the biggest we’ve ever had. It clearly shows how interested our employees are in their brain health.” Michael Cole-Fontayn, EVP and Chairman EMEA Bank of New York 25 30 35 40 45 50 55 60 March April May June Attention Episodic Memory Executive Function Psychomotor Speed Working Memory Overall MyCQ Impact of cognitive training on key cognitive functions. AquaSnap training over 4 months produced a 40% improvement in a mixed group of employees in an IT company in the Netherlands. 25 30 35 40 45 50 55 60 Baseline Post Breakfast Trial Post Hydration Trial Post Sleep Trial Post Exercise Trial Attention Episodic Memory Executive Function Processing Speed Working Memory Overall MyCQ Impact of healthy habits on key cognitive functions. Lifestyle changes over 2 months produced a 15% improvement in a mixed group of employees in a global charity in London.
  20. 20. MyCognition is a scalable and sustainable solution for the workplace A sustainable business… • £4.5m funds + £1,5 rise-up in 2018 • Contracts in place with several partners and resellers • Scale-up within and across territories/de-risk entry to new territories • Constant and rapid growth of number of users • Experienced, pro-active and versatile team …for a sustainable solution 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2013 2014 2015 2016 2017 Total number of users • Solid and adaptive infrastructure for easy scale-up • Delivery of the most up-to-date technology • Multi-lingual support, universally usable regardless of age, culture and health condition. • Software as a Service (SaaS) model, low cost and easy implementation in any work settings. Targeted mental health interventions in the workplace provide a ROI of up to 10:1 and significant benefits in productivity. [Source: Mental Health and Employers: the case for investment, Deloitte: October 2017]
  21. 21. MyCognition PRO in few words… The first app able to build resilience and enhance productivity in the workplace, by allowing to MEASURE MONITOR IMPROVE Cognitive Fitness PREVENTING TREATING Mental Health …changing the workplace one employee at time Thus
  22. 22. Dr. Amy Serin amy.serin@thetouchpointsolution.com
  23. 23. STRESS PROBLEM • 80% of disease is caused by excess stress • 40M US adults anxiety dx; $1B on medication • Solutions are invasive, chemical, or cognitive OUR SOLUTION • TouchPointsTM, revolutionary, non-invasive, cost- effective, tech wearables that alleviate stress in as few as 30 seconds • Conscious capitalism Physical pain & loss of functioning Sleep disturbances & insomnia Lack of focus Irritability & anger Triggers addictions Hinders performance Dr. Serin CSO Vicki Mayo CEO
  24. 24. 1 Reduces sympathetic nervous system response non-invasively through the peripheral nervous system and key brain networks process signals. 2 Brain shifts into the calm, logical, rational parasympathetic nervous system, reduces stressful body sensations and negative thoughts remit. 3 New cognitive appraisal association forms similar to exposure with response prevention and situation/stressor does not seem as stressful. HOW I T W O R K S #PRESSandDESTRESS BLAST bi-lateral alternating stimulation NOT just prompts or information NOT inaccurate biofeedback ACTUAL stress reduction without focused attention
  25. 25. RESEARCH Click to add text
  26. 26. Dec. 2015 Jan. 2016 May 2016 Sept. 2016 Oct. 2016 Nov. 2016 Hired First Engineer Hired App Developer Launched Kickstarter; US PTO Patent Pending Prototypes Relieve CEO Daughter’s Sleep Problems; Company Forms, Bootstrap Funded First TouchPoint Wireless Original Prototype Developed Contracted to Manufacture 1,000 units Dec. 2016 Shipped First Order Apr. 2017 Jun. 2017 Jul. 2017 Aug. 2017 Dec. 2017 Launched Indiegogo For TouchpointsTM Basic Started 3rd Product Development (embargoed) Won Project Entrepreneur; Filed International PCT Won Arrow Electronics flash funding First National TV Commercial Airs; Sales top 2.5M MAJOR M I L E S T O N E S We are Scalable and Financially Sustainable! Currently raising a $2M round to fund app and product development. 2007-2015 Dr. Serin sets out to prevent and eradicate PTSD; realizes BLAST reduces stress non-invasively and starts patent work.
  27. 27. IMPACT IMAGINE a world where people halt reactivity and irritation before they hurt others, think before they act, fall asleep at night, focus, breathe deeply without stopping what they are doing….Where an ACES score of 9 doesn’t mean a lifetime of physical and mental health crisis… IMAGINE you, your loved ones, your co-workers having access to stress relief anytime, anywhere for $135 or $240.
  28. 28. IMPACT IMAGINE Global communities having access to stress relief immediately after a crisis and the first responders use them too… Giving these to your mother-in-law at holidays… Or a 3 year old right before a tantrum… A college student during an exam… A foster child who has just been moved to a new home… An autistic child so they can regulate during school… Your dog when she freaks out during a lightning storm… This is not just another device. This is LIFE CHANGING and it can CHANGE THE WORLD. Thank you!
  29. 29. ©2014 Mindstrong. All Rights Reserved. Proprietary and Confidential.
  30. 30. ©2014 Mindstrong. All Rights Reserved. Proprietary and Confidential.
  31. 31. See you tomorrow ☺
  32. 32. Thank you, Speakers & Participants!
  33. 33. Thank you, Summit Sponsors!
  34. 34. Thank you, Summit Partners!
  35. 35. To learn more, visit sharpbrains.com

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