Made in mexico CEDIM

3. Outline
• Motivation (WF NPV)
• Group IQ
• What is Design Thinking?
• Five Why’s
• Application to Boost R&D
output (case study)
• Workshop Time

6. BARCELONA

10. 2005: The Lab as a Factory

13. FAIL

15. Dubai

16. I ADVISE
EVERY
BODY TO
WRITE
FREEMIUM
BOOK

17. WHAT DO I DO NOW!
DUBAI!
GERMANY!
CALIFORNIA!

18. DESING THINKING + MBA

19. CEDIM 2014
VISUALIZATION + MBA

21. READY?

22. How much will you earn in your lifetime?

23. How Much time do you spend thinking?
How Much time do you spend
thinking about how-well you think?

24. Group IQ? What enables a team of people to
effectively solve problems and produce solutions?

25. One of the hardest things to learn for designers
is to focus on the process, not the goal

26. What is Design Thinking?

27. Design Thinking in Action

28. What is Design Thinking?
It is not about design, it is about the
process.

29. What is Design Thinking?
It is not about design, it is about the
process.

30. Enabling Faster Group Thinking (IQ)

31. The ideo Workshop Method layout

32. One Tool to think better… that they use at Toyota

33. How we applied it in my lab….

34. Aha moments…

35. More Aha moments…

39. Workshop time