'Blinging' your blog with hotwords - popular keywords - is an important way to generate traffic and get found online. But how do you know what words to choose and how can you tell if the impact is worth the effort? We'll show you!

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6. “BlingYour Blog With Hotwords” Get Found

7. Agenda / Plan for Today Choosing topics Choosing hotwords for titles and content Tips on optimizing your blog so you get found Conversation tools

8. Some Definitions Bling: something that sparkles. Something that makes you stand out. Blog: A place where you create content online. My online version of this is a ‘blog post’. Hotwords: Keywords, but keywords that are 'hot' or popular and terms that can help you pull traffic to your web site, ecommerce project, research, etc.

9. Where’s My Traffic? =

10. Why hotwords? Billions of searches are done EVERY DAY Hotwords = Traffic Traffic = Leads Traffic = Vanity Traffic = Ad Revenue

11. Research: Search Has Changed You’re now QUALIFYING your searches more ‘Book retailer’  ‘books londonontario’ ‘gardening’  ‘planting heritage tomatoes’

12. Picking topics & Hotwords Universal: http://www.google.com/trends/hottrends Canada: http://www.google.ca/trends NOTE TO BILL: THIS IS WHERE YOU SHOULD GET SUGGESTIONS FROM THE AUDIENCE AND DO A LIVE EXAMPLE

13. Using Google’s Keyword Tool https://adwords.google.com/select/KeywordToolExternal Title suggestion: “Radiohead’s ‘Creep’ is the Best Song Ever”

14. Topic & Keyword Options LOADS OF OPTIONS TO WORK FROM

15. Optimizing Tips for Your Hot Blog Keyword density A ballpark range is 10-14% Make sure your title includes your hotwords and keywords Add hotwords to your URL Include your hotwords in your “description” and “keyword” tags Create ‘tags’ with your blog article that are also your hotwords Alt tags for images Linking: include full text when linking to other articles

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22. BOTTREE DIGITAL SERVICES: Get found! @bottree www.bottree.com Facebook.com/bottree www.slideshare.net/bottree