A distribution channel is the network of person and corporation involved in getting a product or service from the creator to the customer. Distribution channels are also known as marketing channels or marketing distribution channels.
A distribution channel is the network of person and corporation involved in getting a product or service from the creator to the customer. Distribution channels are also known as marketing channels or marketing distribution channels.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
Generic Pricing StrategiesPricing is one of the most importan.docxbudbarber38650
Generic Pricing Strategies:
Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product, it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing should take into account the following factors:
1. Fixed and variable costs.
2. Competition
3. Company objectives
4. Proposed positioning strategies.
5. Target group and willingness to pay.
Pricing Strategy
Definition
Example
Penetration pricing:
Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price.
A television satellite company sets a low price to get subscribers then increases the price as their customer base increases.
Skimming pricing:
The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer.
A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle.
Competition pricing
Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher
Some firms offer a price matching service to match what their competitors are offering.
Product Line Pricing:
Pricing different products within the same product range at different price points.
An example would be a DVD manufacturer offering different DVD recorders with different features at different prices eg A HD and non HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits.
Bundle Pricing:
The organisation bundles a group of products at a reduced price. Common methods are buy one and get one free promotions or BOGOF's as they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder?
This strategy is very popular with supermarkets who often offer BOGOF strategies.
Psychological pricing:
The seller here will consider the psychology of price and the positioning of price within the market place
The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is because buyers will still say they purchased their product under £200 pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy.
Premium pricing
The price set is high to reflect the exclusiveness of the product.
An example of products u.
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2. A marketing channel is the people, organizations, and activities
necessary to transfer the ownership of goods from the point
of production to the point of consumption.
It is the way products and services get to the end-user,
the consumer and is also known as a distribution channel
4. Make it a priority
Prefer at least one dedicated manager whose sole responsibility is
to manage those relationships and build the marketing programs to
drive revenue through the channel.
Develop measurements and track performance
By tracking orders, volume and total revenue at each point. we
can identify and improve underperforming partners and keep
your top performers happy.
5. Communicate
Build relationships at each step of your channel like Wholesalers,
retailers, Agents etc
Avoid pricing conflicts
Establish a pricing strategy and stick to it. If channel conflict
arises because of price, attempt to resolve it as soon as possible.
6. Address conflicts quickly
Since distrust and channel conflict is common, it’s important to
address problems quickly to find a solution.
