The document discusses marketing strategies and advertising. It explains that marketing is an essential component of business in a consumer culture like the United States. Successful marketing involves identifying customer wants and providing products and services at a reasonable cost. Businesses use marketing research and strategic planning to determine target markets and effective approaches. The document also examines different types of advertising, their purposes and techniques. It emphasizes the importance of critically evaluating advertising claims and being aware of common logical fallacies used in advertisements.
Marketing & Behavioral Science Part 2 or 3Lori Fisher
Behavioral science research can be extremely powerful, as it creates evidence-based models for explaining and predicting the decisions that people make.
Marketing & Behavioral Science Part 2 or 3Lori Fisher
Behavioral science research can be extremely powerful, as it creates evidence-based models for explaining and predicting the decisions that people make.
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
Friending in High Places: Business Leaders On Facebook and InstagramBurson-Marsteller
Executive engagement on social media has become an integral part of the corporate communication mix, and Facebook and Instagram are making their way into executive floors and boardrooms of many global companies. For the last six years, Burson-Marsteller has studied how heads of state, governments and international organizations use social media
channels. For the last two years, it has produced reports specifically about world leaders’ use of Facebook. This year, in addition to studying world leaders, Burson-Marsteller conducted this study of business leaders to see how they connect with their audiences on Facebook and
Instagram.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015.
It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders.
Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand managament, value creation and shared beliefs.
Gabay also provides a list of values that a brand can give to all its stakeholders and which can be summarized as: functional, social, emotional, epistemic and conditional.
Individual subconscious and general unconscious mind are also important in the right side of the brain, specially, when it comes to assess things.
Jonathan Gabay uses the theories by pshycologist Karl Gustav Jung to explain how we link both sides of the brain when taking decisions and how our subconscious mind is the result of the connection between general inconscious mind and personality.
The book also talks about expectations and explains that dealing with them is essential to be able to manage reputation. Expectations mean opportunities but also risks and demand constant innovation. Despite all the information that companies can have now, it is even more important to know the expectation of their stakeholders and how to gain their trust.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash.
That's why emotions control our decisions and look for a logical reason in the left hemisphere (a logos or argumentation) that is coherent with the emotional reason that they have found already in the left side (a pathos or emotion), everything supported by an ethos or moral conviction. These three elements are necessary to obtain a good reputation as a brand in the current context.
The Hidden Value of a Social Strategy: Social Listening in PracticeBrandwatch
In this whitepaper, we introduce several areas where social intelligence promotes a business’s goals but will never receive attribution for doing so. Specifically, while word-of-mouth recommendations are the most trusted form of marketing, their effects on sales may never be quantified through social alone.
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
MSLGROUP Reputation Impact Indicator Study 2015 (China Edition)MSL
In the Age of Earned Trust, companies need a holistic approach to build a strong reputation that can facilitate success over time. The MSLGROUP Reputation Impact Indicator Study China edition highlights the China findings and provides insight into what drives the views held by the general public of some of the world’s best-known global corporate brands.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
Edelman Berland Research Findings: Veterans as Strategic Assets InitiativeEdelman
The objectives of the Veterans as Strategic Assets (VSA) Initiative is to gain an understanding practices around teaching and hiring veterans, in order to position veterans as a strategic asset for the Illinois Joining Forces (IJF) and the Student Veterans of America (SVA). Edelman Berland conducted a global, 10-minute online survey from January 9 to May 7, 2014. The findings are based on 1,628 responses including 1,469 veterans, n=89 employees, and n=70 community partners including those in higher education/community college/workplace training non-profits.
Psychology, Science, and Pseudoscience: Class #19 (Popularity of Pseudosci)Brian Hughes
In short: While people can find reasoning difficult, we still need to account for their gravitation toward pseudoscience. This might be due to factors such as a fear of negative change or of technology.
Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)Brian Hughes
In short: Popularity of pseudoscience may also result from a need for mysticism, the lobbying of postmodernists, or economic (cost-benefit) considerations.
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)Brian Hughes
In short: The real question is: 'How good a science can psychology be?' Psychology meets the various philosophical assumptions of science. This brings us to our case-studies. The first set is from the fringes of psychology, and relates to complementary and alternative therapies.
Science Of The Brain: New Ways To Engage Adult LearnersJeff Hurt
Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
A: Your attendee's human brain.
This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee's brain. For example, talking heads, passive listeners, audience engagement, active participation or something in between? What is the best way to provide education at conference and events? Which juices the brain? Today's brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.
Contemporary research in neuroscience provides new insights into the deeply social nature of the human brain and its importance for how we get things done at work. The emerging practice of NeuroLeadership (a term coined by Dr. David Rock) incorporates the most recent findings from neuroscience research with the latest in leadership theory.
This workshop will explore the brain science of social interactions, why they matter so much and why change is often so difficult. The SCARF brain-based model for collaborating with and influencing others will be introduced. We’ll look at how our brains respond when we interact with other people and how this knowledge can be applied to boost performance.
Key outcomes will be to improve everyday coaching conversations and to learn to strategically apply science to human performance.
http://concentricleadership.com
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
Friending in High Places: Business Leaders On Facebook and InstagramBurson-Marsteller
Executive engagement on social media has become an integral part of the corporate communication mix, and Facebook and Instagram are making their way into executive floors and boardrooms of many global companies. For the last six years, Burson-Marsteller has studied how heads of state, governments and international organizations use social media
channels. For the last two years, it has produced reports specifically about world leaders’ use of Facebook. This year, in addition to studying world leaders, Burson-Marsteller conducted this study of business leaders to see how they connect with their audiences on Facebook and
Instagram.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015.
It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders.
Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand managament, value creation and shared beliefs.
Gabay also provides a list of values that a brand can give to all its stakeholders and which can be summarized as: functional, social, emotional, epistemic and conditional.
Individual subconscious and general unconscious mind are also important in the right side of the brain, specially, when it comes to assess things.
Jonathan Gabay uses the theories by pshycologist Karl Gustav Jung to explain how we link both sides of the brain when taking decisions and how our subconscious mind is the result of the connection between general inconscious mind and personality.
The book also talks about expectations and explains that dealing with them is essential to be able to manage reputation. Expectations mean opportunities but also risks and demand constant innovation. Despite all the information that companies can have now, it is even more important to know the expectation of their stakeholders and how to gain their trust.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash.
That's why emotions control our decisions and look for a logical reason in the left hemisphere (a logos or argumentation) that is coherent with the emotional reason that they have found already in the left side (a pathos or emotion), everything supported by an ethos or moral conviction. These three elements are necessary to obtain a good reputation as a brand in the current context.
The Hidden Value of a Social Strategy: Social Listening in PracticeBrandwatch
In this whitepaper, we introduce several areas where social intelligence promotes a business’s goals but will never receive attribution for doing so. Specifically, while word-of-mouth recommendations are the most trusted form of marketing, their effects on sales may never be quantified through social alone.
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
MSLGROUP Reputation Impact Indicator Study 2015 (China Edition)MSL
In the Age of Earned Trust, companies need a holistic approach to build a strong reputation that can facilitate success over time. The MSLGROUP Reputation Impact Indicator Study China edition highlights the China findings and provides insight into what drives the views held by the general public of some of the world’s best-known global corporate brands.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
Edelman Berland Research Findings: Veterans as Strategic Assets InitiativeEdelman
The objectives of the Veterans as Strategic Assets (VSA) Initiative is to gain an understanding practices around teaching and hiring veterans, in order to position veterans as a strategic asset for the Illinois Joining Forces (IJF) and the Student Veterans of America (SVA). Edelman Berland conducted a global, 10-minute online survey from January 9 to May 7, 2014. The findings are based on 1,628 responses including 1,469 veterans, n=89 employees, and n=70 community partners including those in higher education/community college/workplace training non-profits.
Psychology, Science, and Pseudoscience: Class #19 (Popularity of Pseudosci)Brian Hughes
In short: While people can find reasoning difficult, we still need to account for their gravitation toward pseudoscience. This might be due to factors such as a fear of negative change or of technology.
Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)Brian Hughes
In short: Popularity of pseudoscience may also result from a need for mysticism, the lobbying of postmodernists, or economic (cost-benefit) considerations.
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)Brian Hughes
In short: The real question is: 'How good a science can psychology be?' Psychology meets the various philosophical assumptions of science. This brings us to our case-studies. The first set is from the fringes of psychology, and relates to complementary and alternative therapies.
Science Of The Brain: New Ways To Engage Adult LearnersJeff Hurt
Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
A: Your attendee's human brain.
This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee's brain. For example, talking heads, passive listeners, audience engagement, active participation or something in between? What is the best way to provide education at conference and events? Which juices the brain? Today's brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.
Contemporary research in neuroscience provides new insights into the deeply social nature of the human brain and its importance for how we get things done at work. The emerging practice of NeuroLeadership (a term coined by Dr. David Rock) incorporates the most recent findings from neuroscience research with the latest in leadership theory.
This workshop will explore the brain science of social interactions, why they matter so much and why change is often so difficult. The SCARF brain-based model for collaborating with and influencing others will be introduced. We’ll look at how our brains respond when we interact with other people and how this knowledge can be applied to boost performance.
Key outcomes will be to improve everyday coaching conversations and to learn to strategically apply science to human performance.
http://concentricleadership.com
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
The Three Traits of the Sought-After Marketer
When we were asked by one of our long-term clients to help them bridge the often-dysfunctional gap between marketing and sales functions, we thought we already knew the recipe. We didn’t expect that our discoveries would change much of what we thought about marketing. But they did.
Irfan Kamal - Making Social Media Effectivedatasong
Presentation from DataSong's Marketing Effectiveness Summit, July 24, 2014
Social media is a consumer attention juggernaut, with strong growth in engagement and usage across established channels such as Facebook and blogs, and newer ones such as Instagram, Pinterest, and Snapchat. Social now rivals the exposure and engagement provided by traditional channels such as TV and online channels such as email. Yet measurement of marketing effectiveness on this medium has significantly lagged this shift.
As the channel has grown in importance, tracking the impact of social on business results, and not just on activity, is key to making social media effective. Learn and discuss the appropriate uses of methods -- from basic to comples -- that are in the toolbox to track the business impact of social, including determining impact on brand metrics, reach, attributable conversion and marketing efficiency.
Credit: Irfan Kamal , SVP + Global Head, Data/Analytics, Products + Partners, Ogilvy & Mather
A presentation provided to Consumer Healthcare Products Australia marketing people and their agencies on the on Zoom meetings platform on the 25th June 2020 and 1st July 2020 highlighting best practice for submitting entries to the Marketing Effectiveness Diamond Awards in 2020.
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
What should be considered for social media marketing plan.
Strategy, tactics, implementation. Competitive analysis, and SWOT analysis is also important.
Marketing checklists – love them or loath them, they are at the heart of management thinking and practice. And they serve two purposes.
The first is to provide a framework to improve marketing performance. The second is to help managers and business owners with an easy to follow system for crafting today’s - and tomorrow’s - breakthrough marketing strategies and plans.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.