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Veterans as a Strategic
Assets Initiative
Detailed Research Findings
May 2014
2
Objectives and Methodology
The objectives of the Veterans as a Strategic Assets Initiative is to gain an understanding practices around teaching and hiring veterans, in
order to position veterans as a strategic asset for the Illinois Joining Forces (IJF) and the Student Veterans of America (SVA). More specifically it
is to explore the following:
 General attitudes, behaviors and perceptions surrounding the workplace;
 The analysis into employers’ attitudes, behaviors and perceptions surrounding veterans in the workplace;
 The analysis into those who work in higher education/community college/workplace training non-profits and attitudes, behaviors
and perceptions higher education/community college/workplace training non-profits surrounding veterans;
 The analysis into veterans seeking jobs, to understand current challenges, opportunities and key features that resonate with this
target audience.
 Identify attributes, skills and experiences that effectively position Veterans as strategic assets rather than corporate social
responsibility program among employers and those in higher education/community college/workplace training non-profits.
Edelman Berland conducted a global, 10-minute online survey from January 9 to May 7, 2014. The findings are based on 1,628 responses
including 1,469 veterans, n=89 employees, and n=70 community partners including those in higher education/community college/workplace
training non-profits.
3
KEY FINDINGS
3
4
84% of
employers say their
organization
actively seeks out
and recruits
veterans
99% of
community partners
say their
organization helps
veterans find
employment
Q12. Does your organization [IF EMPLOYERS: actively seek out and recruit veterans] [IF COMMUNITY PARTNERS: help veterans find employment]? (n=89)(n=70)
5
H O W E V E R D E S P I T E A C T I V E
S E A R C H E S F R O M E M P L O Y E R S
A N D C O M M U N I T Y P A R T N E R S …
6Q18. What is your employment status? (n=1,469)
Q19. Which of the following best describes your current unemployment status? (n=1,008)
4%
7%
13%
15%
20%
42%
I am unemployed by choice
I have given up searching for employment
opportunities on a regular basis
I am currently searching for employment opportunities,
and being selective about the process
I am currently searching for employment opportunities,
but I am not finding many opportunities out there that
are right for me
I am currently searching for employment opportunities,
but I am not finding many opportunities that match my
skill-set
I am currently searching for employment opportunities,
but have had no success
69% of Veterans are currently unemployed
Of those
unemployed,
90% are
currently searching
Veterans
7Q32. Below are some issues and feeling veterans may face while searching for employment. Based on your personal experiences, how strongly do you agree with each of the following statements?
[STRONGLY / SOMEWHAT AGREE] (n=1,469)
13%
16%
23%
28%
36%
52%
64%
67%
I get special treatment because I am a veteran
I find that I have to defend myself against psychological or emotional trauma
accusations
When speaking to potential employers, I do not get the respect I deserve
I feel that being a veteran makes it more difficult to find employment
I find it difficult to talk about my professional experience in the military with
professionals outside the military
The positions available to me do not match my level of experience and ability
Military experience doesn’t seem to count as professional experience outside
the military
Employers don’t understand how military skills can be applied to their
workplace
Veterans need most help with getting employers to understand
how their military skills count in the workplace
Veterans Agree that…
Veterans
8
46%
55%
71%
68%
70%
56%
74%
88%
90%
87%
79%
17%
42%
72%
72%
74%
74%
77%
86%
93%
93%
95%
Has experience working abroad
Possesses a worldly perspective
Has experience leading a team through
challenging situations
Can speak well in front of people
Possesses strong proven leadership skills
Possesses strong computer-technology skills
Possesses the ability to perform technical
processes / procedures
Has experience working with a team through
challenging situations
Is an ethical person
Works in an organized manner
Is an effective communicator
Q29. Thinking about your overall ability, which of the following skills do you believe you possess? (n=1,469)
Being an effective communicator is the ‘must have’ skill that Veterans need
help with Skills Important to Have vs. Skills Veterans Possess
MustHaveStrivetoHave
Goodto
Have
Q2. How important do you believe the following skills are for a person to possess in order to be successful in the workplace? [EXTREMELY / VERY] (n=1,469)
Skills Veterans PossessImportant to Possess
Veterans
The biggest skill gaps Veterans say they
have is in “effective communication” and
“having strong computer-tech skills”
- 6%
- 16%
- 3%
Percent
difference (+/-)
- 18%
- 3%
- 4%
- 1%
+13%
+2%
- 4%
+29%
Veterans have an
abundance of skills that
aren’t ‘critical to have’
9
Q2. How important do you believe the following skills are for a person to possess in order to be successful in the workplace? [EXTREMELY / VERY] (n=89 EMPLOYERS)(n=70 COMMUNITY PARTNERS)
Community Partners are
significantly more likely to
say these are important.
Employers are the least
likely to say that strong
computer-technology
skills is important.
MustHaveStrivetoHave
Goodto
Have
10%
39%
59%
79%
66%
86%
71%
93%
96%
94%
97%
4%
30%
57%
66%
69%
64%
69%
79%
97%
93%
94%
Has experience working abroad
Possesses a worldly perspective
Has experience leading a team through
challenging situations
Can speak well in front of people
Possesses strong proven leadership skills
Possesses strong computer-technology skills
Possesses the ability to perform technical
processes / procedures
Has experience working with a team through
challenging situations
Is an ethical person
Works in an organized manner
Is an effective communicator
Community PartnersEmployers
1%
3%
1%
Percent
difference (+/-)
22%
2%
3%
2%
9%
14%
13%
6%
Skills Important to Have
Employers and Community Partners agree on the important skillsets, but differ
on computer-tech skills
10
Q3. – Q7. Which of the following best represents your views? (n=1,628)
In the workplace, it is
more important to…
45%
30%
20%
7%
Have
experience
Have a fresh
perspective
55%
70%
80%
93%
46% 45%
In the workplace, one is
most effective in a given
field if he or she…
Comes in with leadership
experience in an
unrelated field
Has trained experience
in that field
In the workplace, it is
more important to have
professionals with…
Extensive training
and experience in a
given field
A diverse set of
experiences and skills
Successful colleagues put
the advancement of…
Individual interests the
team or group
The team or group over
their individual interests
In the workplace, [Veterans: I prefer to work
with] [Employers/Community Partners:
employers are looking for] people who…
People who have the same
experiences and similar perspectives
Have unique
experiences
and broad
perspectives
Can get the job done. An
individual’s personal
experiences and perspectives
are irrelevant in the workplace
9%
Having experience – particularly trained and diverse experience – is most
important in the workplace
11
All agree that private experience is most important, followed by
military experience
Q8. Within your organization, how important are the following experiences for a potential candidate to possess? ? [EXTREMELY / VERY] (n=89 EMPLOYERS)(n=70 COMMUNITY PARTNERS)
Q28. How important do you believe the following experiences are for a potential candidate to possess? [EXTREMELY / VERY] (n=1,469 VETERANS)
10%
17%
16%
34%
42%
27%
29%
39%
43%
41%
19%
26%
46%
61%
63%
Non-profit experience
Volunteer (non-paid) experience
Public sector / government
experience
Military experience
Private sector experience
Community Partners Employers
How important are the following experiences for a
potential candidate to possess?
11
Veterans
12
When searching for a job, all say being trainable is the most
important for an individual to possess
Q1. Which of the following personal characteristics are the most important for an individual to possess when searching for employment? (n=1,628)
3%
7%
7%
8%
13%
14%
15%
17%
18%
27%
29%
41%
43%
46%
47%
49%
49%
51%
Empathetic
Competitive
Calm
Thoughtful
Collaborative
Innovative
Responsive
Resilient
Well-trained
Energetic
Sound judgment
Experienced
Adaptive
Confidence
Competent
Organized
Team-oriented
Trainable
Organized (50%) vs. Employers (36%) vs. Community (46%)
Confidence (47%) vs. Employers (33%) vs. Community (37%)
Experienced (43%) vs. Employers (26%) vs. Community (23%)
Veterans are significantly more likely to say
the following is important:
Energetic (42%) vs. Veterans (27%) vs. Community (14%)
Collaborative (30%) vs. Veterans (11%) vs. Community (34%)
Employers are significantly more likely to say
the following is important:
Collaborative (34%) vs. Veterans (11%) vs. Employers (30%)
Responsive (26%) vs. Veterans (15%) vs. Employers (15%)
Resilient (24%) vs. Veterans (17%) vs. Employers (11%)
Community Partners are significantly more
likely to say the following is important:
Which of the following are most important to possess when searching for employment?
MustHaveGoodtoHave
Veterans are the least likely
to say that being collaborative
is important
– an area of opportunity that
employers and community
partners are looking for
13Q9. How likely are you to consider hiring someone that served in the military? [VERY]
Q10. Why do you say that you would be [VERY/SOMEWHAT] to consider hiring someone that served in the military? (n=89)
84% of employers
are very likely to consider
hiring someone that has
served in the military
Being a Veteran myself, I understand the hardships Veterans are
faced with during their time in the service and when they transition
back to their civilian life. The adjustments, sacrifices, and
determination that are needed in the service establishes a great
foundation for excellent leader's within the work force.
“
”
Because my belief is they are disciplined, trainable, and
have a good outlook.“ ”
Military candidates offer significant value in terms
of their safety training, their strong ability to follow
procedures, their leadership training and ability to
work well under pressure in challenging situations.
“
”
It all comes down to meeting
the basic qualifications. If
they have military experience
and meet the qualifications
then they would be very likely
to get hired.
“
”
14
Q16. Below is a list of statements about veterans in the workforce. Please select how much you agree or disagree with each statement. [STRONGLY/SOMEWHAT](n=89)(n=70)
6%
10%
23%
47%
44%
66%
84%
83%
67%
90%
97%
3%
11%
22%
29%
33%
67%
71%
76%
78%
81%
96%
Veterans who apply for a position are immediately discarded
As much as I would like to hire veterans, they don’t have the skills I am looking for
Veterans should not be given special treatment from employers
Veterans who apply for a position receive special consideration compared to other
candidates
It is important as an employer to ensure that we have employees that have some
sort of public service experience
Veterans have certain skills and experience that simply can’t be taught, and as an
employer I am always actively looking for people that have a background in military
Veterans have the applicable skills and/or experience needed to join non-military
jobs in the public sector
Veterans have the applicable skills and/or experience needed to join the private
sector
Veterans who apply for a position (in general) should be assessed through the same
processes as any other applicant
Veterans have the applicable skills and/or experience needed to join the workforce
Veterans are valuable members of American society
9%
1%
11%
Percent
difference (+/-)
7%
13%
1%
11%
18%
1%
3%
1%
Community PartnersEmployers
Employers and Community Partners Agree that…
Employers and Community Partners differ slightly on special
considerations and processes for Veterans
15Q15. Thinking about your overall experience in [IF EMPLOYERS INSERT: recruiting veterans] [IF COMMUNITY PARTNERS INSERT: helping veterans find employment],
how satisfied or dissatisfied are you with veterans’ ability to do the following? [COMPLETELY/VERY SATISFIED](n=89)(n=70)
39%
46%
40%
37%
54%
60%
51%
63%
63%
69%
67%
29%
46%
47%
57%
60%
65%
69%
71%
73%
74%
78%
Have experience working abroad
Possess a worldly perspective
Possess strong computer-technology skills
Speak well in front of people
Possess the ability to perform technical processes / procedures
Experience leading a team through challenging situations
Effective communicators
Possess strong proven leadership skills
Works in an organized manner
Experience working with a team through challenging situations
Act ethically
Satisfaction with Veterans’ ability to do the following…
AreasofStrengthAreasofOpportunity
5%
11%
10%
-
Percent
difference (+/-)
8%
18%
5%
6%
20%
7%
10%
Community PartnersEmployers
Employers are more satisfied with Veterans’ abilities than
Community Partners – with biggest gaps on communication skills

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Edelman Berland Research Findings: Veterans as Strategic Assets Initiative

  • 1. Veterans as a Strategic Assets Initiative Detailed Research Findings May 2014
  • 2. 2 Objectives and Methodology The objectives of the Veterans as a Strategic Assets Initiative is to gain an understanding practices around teaching and hiring veterans, in order to position veterans as a strategic asset for the Illinois Joining Forces (IJF) and the Student Veterans of America (SVA). More specifically it is to explore the following:  General attitudes, behaviors and perceptions surrounding the workplace;  The analysis into employers’ attitudes, behaviors and perceptions surrounding veterans in the workplace;  The analysis into those who work in higher education/community college/workplace training non-profits and attitudes, behaviors and perceptions higher education/community college/workplace training non-profits surrounding veterans;  The analysis into veterans seeking jobs, to understand current challenges, opportunities and key features that resonate with this target audience.  Identify attributes, skills and experiences that effectively position Veterans as strategic assets rather than corporate social responsibility program among employers and those in higher education/community college/workplace training non-profits. Edelman Berland conducted a global, 10-minute online survey from January 9 to May 7, 2014. The findings are based on 1,628 responses including 1,469 veterans, n=89 employees, and n=70 community partners including those in higher education/community college/workplace training non-profits.
  • 4. 4 84% of employers say their organization actively seeks out and recruits veterans 99% of community partners say their organization helps veterans find employment Q12. Does your organization [IF EMPLOYERS: actively seek out and recruit veterans] [IF COMMUNITY PARTNERS: help veterans find employment]? (n=89)(n=70)
  • 5. 5 H O W E V E R D E S P I T E A C T I V E S E A R C H E S F R O M E M P L O Y E R S A N D C O M M U N I T Y P A R T N E R S …
  • 6. 6Q18. What is your employment status? (n=1,469) Q19. Which of the following best describes your current unemployment status? (n=1,008) 4% 7% 13% 15% 20% 42% I am unemployed by choice I have given up searching for employment opportunities on a regular basis I am currently searching for employment opportunities, and being selective about the process I am currently searching for employment opportunities, but I am not finding many opportunities out there that are right for me I am currently searching for employment opportunities, but I am not finding many opportunities that match my skill-set I am currently searching for employment opportunities, but have had no success 69% of Veterans are currently unemployed Of those unemployed, 90% are currently searching Veterans
  • 7. 7Q32. Below are some issues and feeling veterans may face while searching for employment. Based on your personal experiences, how strongly do you agree with each of the following statements? [STRONGLY / SOMEWHAT AGREE] (n=1,469) 13% 16% 23% 28% 36% 52% 64% 67% I get special treatment because I am a veteran I find that I have to defend myself against psychological or emotional trauma accusations When speaking to potential employers, I do not get the respect I deserve I feel that being a veteran makes it more difficult to find employment I find it difficult to talk about my professional experience in the military with professionals outside the military The positions available to me do not match my level of experience and ability Military experience doesn’t seem to count as professional experience outside the military Employers don’t understand how military skills can be applied to their workplace Veterans need most help with getting employers to understand how their military skills count in the workplace Veterans Agree that… Veterans
  • 8. 8 46% 55% 71% 68% 70% 56% 74% 88% 90% 87% 79% 17% 42% 72% 72% 74% 74% 77% 86% 93% 93% 95% Has experience working abroad Possesses a worldly perspective Has experience leading a team through challenging situations Can speak well in front of people Possesses strong proven leadership skills Possesses strong computer-technology skills Possesses the ability to perform technical processes / procedures Has experience working with a team through challenging situations Is an ethical person Works in an organized manner Is an effective communicator Q29. Thinking about your overall ability, which of the following skills do you believe you possess? (n=1,469) Being an effective communicator is the ‘must have’ skill that Veterans need help with Skills Important to Have vs. Skills Veterans Possess MustHaveStrivetoHave Goodto Have Q2. How important do you believe the following skills are for a person to possess in order to be successful in the workplace? [EXTREMELY / VERY] (n=1,469) Skills Veterans PossessImportant to Possess Veterans The biggest skill gaps Veterans say they have is in “effective communication” and “having strong computer-tech skills” - 6% - 16% - 3% Percent difference (+/-) - 18% - 3% - 4% - 1% +13% +2% - 4% +29% Veterans have an abundance of skills that aren’t ‘critical to have’
  • 9. 9 Q2. How important do you believe the following skills are for a person to possess in order to be successful in the workplace? [EXTREMELY / VERY] (n=89 EMPLOYERS)(n=70 COMMUNITY PARTNERS) Community Partners are significantly more likely to say these are important. Employers are the least likely to say that strong computer-technology skills is important. MustHaveStrivetoHave Goodto Have 10% 39% 59% 79% 66% 86% 71% 93% 96% 94% 97% 4% 30% 57% 66% 69% 64% 69% 79% 97% 93% 94% Has experience working abroad Possesses a worldly perspective Has experience leading a team through challenging situations Can speak well in front of people Possesses strong proven leadership skills Possesses strong computer-technology skills Possesses the ability to perform technical processes / procedures Has experience working with a team through challenging situations Is an ethical person Works in an organized manner Is an effective communicator Community PartnersEmployers 1% 3% 1% Percent difference (+/-) 22% 2% 3% 2% 9% 14% 13% 6% Skills Important to Have Employers and Community Partners agree on the important skillsets, but differ on computer-tech skills
  • 10. 10 Q3. – Q7. Which of the following best represents your views? (n=1,628) In the workplace, it is more important to… 45% 30% 20% 7% Have experience Have a fresh perspective 55% 70% 80% 93% 46% 45% In the workplace, one is most effective in a given field if he or she… Comes in with leadership experience in an unrelated field Has trained experience in that field In the workplace, it is more important to have professionals with… Extensive training and experience in a given field A diverse set of experiences and skills Successful colleagues put the advancement of… Individual interests the team or group The team or group over their individual interests In the workplace, [Veterans: I prefer to work with] [Employers/Community Partners: employers are looking for] people who… People who have the same experiences and similar perspectives Have unique experiences and broad perspectives Can get the job done. An individual’s personal experiences and perspectives are irrelevant in the workplace 9% Having experience – particularly trained and diverse experience – is most important in the workplace
  • 11. 11 All agree that private experience is most important, followed by military experience Q8. Within your organization, how important are the following experiences for a potential candidate to possess? ? [EXTREMELY / VERY] (n=89 EMPLOYERS)(n=70 COMMUNITY PARTNERS) Q28. How important do you believe the following experiences are for a potential candidate to possess? [EXTREMELY / VERY] (n=1,469 VETERANS) 10% 17% 16% 34% 42% 27% 29% 39% 43% 41% 19% 26% 46% 61% 63% Non-profit experience Volunteer (non-paid) experience Public sector / government experience Military experience Private sector experience Community Partners Employers How important are the following experiences for a potential candidate to possess? 11 Veterans
  • 12. 12 When searching for a job, all say being trainable is the most important for an individual to possess Q1. Which of the following personal characteristics are the most important for an individual to possess when searching for employment? (n=1,628) 3% 7% 7% 8% 13% 14% 15% 17% 18% 27% 29% 41% 43% 46% 47% 49% 49% 51% Empathetic Competitive Calm Thoughtful Collaborative Innovative Responsive Resilient Well-trained Energetic Sound judgment Experienced Adaptive Confidence Competent Organized Team-oriented Trainable Organized (50%) vs. Employers (36%) vs. Community (46%) Confidence (47%) vs. Employers (33%) vs. Community (37%) Experienced (43%) vs. Employers (26%) vs. Community (23%) Veterans are significantly more likely to say the following is important: Energetic (42%) vs. Veterans (27%) vs. Community (14%) Collaborative (30%) vs. Veterans (11%) vs. Community (34%) Employers are significantly more likely to say the following is important: Collaborative (34%) vs. Veterans (11%) vs. Employers (30%) Responsive (26%) vs. Veterans (15%) vs. Employers (15%) Resilient (24%) vs. Veterans (17%) vs. Employers (11%) Community Partners are significantly more likely to say the following is important: Which of the following are most important to possess when searching for employment? MustHaveGoodtoHave Veterans are the least likely to say that being collaborative is important – an area of opportunity that employers and community partners are looking for
  • 13. 13Q9. How likely are you to consider hiring someone that served in the military? [VERY] Q10. Why do you say that you would be [VERY/SOMEWHAT] to consider hiring someone that served in the military? (n=89) 84% of employers are very likely to consider hiring someone that has served in the military Being a Veteran myself, I understand the hardships Veterans are faced with during their time in the service and when they transition back to their civilian life. The adjustments, sacrifices, and determination that are needed in the service establishes a great foundation for excellent leader's within the work force. “ ” Because my belief is they are disciplined, trainable, and have a good outlook.“ ” Military candidates offer significant value in terms of their safety training, their strong ability to follow procedures, their leadership training and ability to work well under pressure in challenging situations. “ ” It all comes down to meeting the basic qualifications. If they have military experience and meet the qualifications then they would be very likely to get hired. “ ”
  • 14. 14 Q16. Below is a list of statements about veterans in the workforce. Please select how much you agree or disagree with each statement. [STRONGLY/SOMEWHAT](n=89)(n=70) 6% 10% 23% 47% 44% 66% 84% 83% 67% 90% 97% 3% 11% 22% 29% 33% 67% 71% 76% 78% 81% 96% Veterans who apply for a position are immediately discarded As much as I would like to hire veterans, they don’t have the skills I am looking for Veterans should not be given special treatment from employers Veterans who apply for a position receive special consideration compared to other candidates It is important as an employer to ensure that we have employees that have some sort of public service experience Veterans have certain skills and experience that simply can’t be taught, and as an employer I am always actively looking for people that have a background in military Veterans have the applicable skills and/or experience needed to join non-military jobs in the public sector Veterans have the applicable skills and/or experience needed to join the private sector Veterans who apply for a position (in general) should be assessed through the same processes as any other applicant Veterans have the applicable skills and/or experience needed to join the workforce Veterans are valuable members of American society 9% 1% 11% Percent difference (+/-) 7% 13% 1% 11% 18% 1% 3% 1% Community PartnersEmployers Employers and Community Partners Agree that… Employers and Community Partners differ slightly on special considerations and processes for Veterans
  • 15. 15Q15. Thinking about your overall experience in [IF EMPLOYERS INSERT: recruiting veterans] [IF COMMUNITY PARTNERS INSERT: helping veterans find employment], how satisfied or dissatisfied are you with veterans’ ability to do the following? [COMPLETELY/VERY SATISFIED](n=89)(n=70) 39% 46% 40% 37% 54% 60% 51% 63% 63% 69% 67% 29% 46% 47% 57% 60% 65% 69% 71% 73% 74% 78% Have experience working abroad Possess a worldly perspective Possess strong computer-technology skills Speak well in front of people Possess the ability to perform technical processes / procedures Experience leading a team through challenging situations Effective communicators Possess strong proven leadership skills Works in an organized manner Experience working with a team through challenging situations Act ethically Satisfaction with Veterans’ ability to do the following… AreasofStrengthAreasofOpportunity 5% 11% 10% - Percent difference (+/-) 8% 18% 5% 6% 20% 7% 10% Community PartnersEmployers Employers are more satisfied with Veterans’ abilities than Community Partners – with biggest gaps on communication skills

Editor's Notes

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