Packaging guidelines for FMCG

1. Packaging guidelines for
the FMCG category
In this module, we will discuss:
1. Packaging guidelines for the FMCG Category
2. Steps to order the packaging material

2. Your product goes through a tough journey until it gets
delivered...
Protection
Information
Convenience
Some products need more care &
protection than others Follow our packaging guidelines & don’t worry!

3. Types of packaging material required
Brand’s polybag
Air pouches/Void fillers
Brand’s corrugated boxes
Brand’s tape
Bubble wraps (40
GSM)
Transparent tape
1/2“ Bubble wraps
Fragile stickers

4. Types of packaging material required
Air columns Foam angles Shrink wraps
Foam sheets Corrugated sheets

5. Why should we have a standard for packaging ?
• Ensures the package’s safety
• Reduces the loss and damage during the transit
• Reduces the number of return products
• Creates good customer’s impression
• Develops the customer experience on Paytm mall
• Contributes to the trust of the customer
• Makes online shopping a habit

6. Impact of wrong packaging
• Seriously impacts the product quality (deformation, defective, etc.)
• The seller will not be compensated if there is any damage during shipment
• Receives negative feedback from the customer about the product quality, reduces operational performance, rating
etc
Important points while packing -
• Do not use combined, old or used packaging material or packaging material from other e-commerce platforms
• Print all the documents from the seller panel: Packing slip & invoice to be stuck on the outside or in the
pod/invoice pouch, user manuals, warranty paper and other materials (if any) inside the shipment
• Do not stick advertising documents, especially other ecommerce platforms, inside or outside the parcel

7. What is good packaging ?
• Paytm Mall carton box
• The seller’s logo or website, or the address of
seller’s own store is not allowed
• Carton box from other competitors (Amazon, Flipkart,
Shopclues)
• Used or Damaged box as the outside package
• Leaflets, visiting cards, or vouchers of the seller’s own
store

8. How to paste the packing slip?
• Each shipment should have only one packing slip
• Paste the pack slip securely on the top surface of the
shipment box as this will help in keeping the shipment in an
upright position as much as possible during transit
• Two packing slips on the shipment
• Dimmed, unclear packing slip
• Do not fold the AWB number slip

9. How to attach the Invoice?
Keep the packing slip in the pod
pouch. It should be folded in such a
wa that the Invoice faces the inside
Polybags
Fold the invoice pouch & paste it on the
back of the brand's corrugated box &
cover it with transparent tape
Boxes
Keep the invoice in the pod/
invoice pouch
Invoice pouches

10. How to pack a box?
Cross-tape the box with Paytm
Mall tape
Secure the top & bottom of
the box with Paytm Mall tape
Keep the invoice in the pod or the
invoice pouch
2.
3.
1.

11. How to pack a box?
Paste the packing slip securely on
the top surface of the shipment box
& cover it entirely with transparent
tape
Fold the invoice pouch & paste it
on the back of the brand's
corrugated box & cover it with
transparent tape
5.4.

12. Category-wise summary sheet
Category Type of Bubble Warp Number of layers Box/Poly Bag
Apparels NA NA Poly Bag
Footwear NA NA Poly Bag
Fashion 40 GSM 2 to 3 Both (As per sub- category)
Bags 40 GSM 2 to 3 Poly Bag
Large Appliances NA NA NA
Small Appliances 40 GSM 3 to 4 NA
Mobile 40 GSM 2 to 3 Box
Mobile Accessories 40 GSM 2 to 3 Box
Laptop 40 GSM 2 to 3 Box
Computer Accessories 40 GSM 2 to 3 Box
Toys 40 GSM 3 to 4 Box
Baby Product 40 GSM 2 to 3 Both (As per sub- category)
Home & Kitchen 40 GSM 3 to 4 Both (As per sub- category)
Camera 40 GSM 2 to 3 Box
*Oversized 40 GSM 3 to 4 Corrugated sheet

13. Usage of polybags & boxes
Category Packaging material Sub Categories
Fashion Accessories
Poly Bag
Belts Handkerchief
Wallets Ties
Bags Gloves
Socks Shawls
Box Others
Home & Kitchen
Poly Bag
Bedsheets Blankets & Quilts
Curtains Cushions & Pillow
Towels Rugs & Carpets
Box Others
Baby Products
Poly Bag
Diapers
Face wipes
Tissue
Box Others

14. FMCG - Types of product packaging
Glass Packing Tetra Packing Plastic Packing (Liquid)

15. FMCG - Types of product packaging
Plastic Packing Card board Packing Metal Packaging Instant Food

16. Packaging guidelines for FMCG products
There is no need to double seal the products which have already been shrink wrapped
All other products should be individually sealed on the lid with Tape
All products should be shrink wrapped
The products should be wrapped by bubble wrap. You have to choose the bubble wrapper
according to the given table:
1.
2.
3.

17. Packaging guidelines for FMCG products
Types of Product Packaging No of layers Bubble wrap Specification
Glass Packing
1 Air column or 3 layer of 40 gsm bubble & 1 layer of1/2”
inches
Tetra Packing 1 2 layer of 40 gsm bubble & 1 layer of1/2” inches
Plastic Packing(Liquid) 1 2 layer of 40 gsm bubble & 1 layer of1/2” inches
Plastic Packing 3 Micron should be 40 gsm
Card board Packing 3 Micron should be 40 gsm
Metal Packing 2 Micron should be 40 gsm
Instant Food 1 1/2” inches & micron should be 25 gsm

18. Glass packaging process flow
Wrap the product with 3 layers of
bubble wrap (40 GSM) & seal all
sides with tape
Now, wrap it with 1 layer of
bubble wrap (1/2 inch)
Seal the lid with tape
Place the product inside the air
column/tube
Or
Step 4
1.
2.
2.
3.

19. Glass packaging process flow
Paste the Fragile stickerInsert the outer box into the
Paytm Mall corrugated box
and for the empty space, use
air pouches so that the
product doesn’t move inside
the box during transit
4. 5.

20. Tetra packaging process flow
Wrap the product with 2 layers
of bubble wrap (40 GSM) &
seal all sides with tape
Seal the lid with tape
Now, wrap it with 1 layer of bubble
wrap (1/2 inch)
2.
3.
1.

21. Tetra packaging process flow
Paste the Fragile stickerInsert the outer box into the
Paytm Mall corrugated box
and for the empty space, use
air pouches so that the
product doesn’t move inside
the box during transit
4. 5.

22. Plastic (liquid) packaging process flow
Wrap the product with 2 layers
of bubble wrap (40 GSM) & seal
all sides with tape
Seal the lid with tape
Now, wrap it with 1 layer of bubble
wrap (1/2 inch)
2.
3.
1.

23. Plastic (liquid) packaging process flow
Paste the Fragile stickerInsert the outer box into the
Paytm Mall corrugated box
and for empty spaces, use
air pouches so that the
product doesn’t move inside
the box during transit
4. 5.

24. Plastic packaging process flow
Insert the outer box into the
Paytm Mall corrugated box and
for empty spaces, use air
pouches so that the product
doesn’t move inside the box
during transit
Wrap the product with 2
layers of bubble wrap (40
GSM)
1. 2.

25. Metal packaging process flow
Insert the outer box into the
Paytm Mall corrugated box and
for the empty space, use air
pouches so that product doesn’t
move inside the box during
transit
Wrap the product with 2
layers of bubble wrap (40
GSM)
1. 2.

26. Insert the outer box into the
Paytm Mall corrugated box and
for the empty space, use air
pouches so that the product
doesn’t move inside the box
during transit
Wrap the product with 1 layer
of bubble wrap (1/2’’)
1. 2.
Instant food packaging process flow

27. Baby product packaging process flow
Use Paytm Mall branded boxes,
Paytm Mall tamper-proof
polybags or corrugated sheets
Wrap the product with 3
layers of bubble wrap (40
GSM)
1. 2.

28. Insert the outer box into the
Paytm Mall corrugated box and
for the empty space, use air
pouches so that the product
doesn’t move inside the box during
transit
Wrap the product with 2 to 3
layers of bubble wrap (40
GSM)
1. 2.
Toys packaging process flow

29. Corrugated sheet packaging process flow
Wrap the product with 2 to 3 layers
of bubble wrap (40 GSM)
Cover all the corners with Paytm
Mall tape & paste the packing slip
on the top
1. Products which already
have brand packaging
Pack the outer box into the
corrugated sheet (150 GSM)
1. For a products which do
not have brand packaging,
wrap the product with 3
layers of bubble wrap (40
GSM)
3.
2.
2.

30. How can you order the packaging material?
To order the packaging material from paytmmall.com, click here and follow these steps -
Select your required
product and then simply
order it
1
1

31. Thanks everyone!
For any query, please raise a ticket on Support