Red bull-edition-16-powerpoint

The Times 100 Business Case Studies Edition 16 Engaging consumers through word of mouth marketing

Introduction to Red Bull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Red Bull’s marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Above-the-line activities ,[object Object],[object Object],[object Object],[object Object]

Below-the-line activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Word of mouth marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using digital and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring and evaluating promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Red bull-edition-16-powerpoint

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