Boomers, Xer's, Millennials, oh my! Surfing the Next Wave of Philanthropy
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In the philanthropic community now, we have the greatest span of generations in recent memory—as donors, volunteers and professional practitioners. As we develop our fundraising programs, we must consider that each generation has different motivations for philanthropy, different modes of communication, and different ways that they will take action. So how do we engage Baby Boomers, Generation X, Millennials and the activist Gen Z in our causes? Explore the characteristics of the generations, communication methods, and do's and don't's in intergenerational development.
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