The document provides recommendations to upgrade BookPal's social media accounts on Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, and Tumblr. It recommends changes like securing vanity URLs, optimizing cover images and descriptions, increasing post frequency, using hashtags consistently, engaging with followers, and tracking analytics. Early growth strategies proposed include developing an email blast, adding social media links to employee signatures and the website, running contests, and creating social media ads.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Omagh enterprise cente social media for businessJoanne Sweeney
Presentation on Social Media for Business delivered by Joanne Sweeney-Burke, Director Media Box, to Omagh Enterprise Centre as part of European SME Week 2011. The top tips of facebook, twitter, LinkedIn, Business Blogging and Online Video. Copyright to Media Box. Created and designed by Joanne Sweeeny-Burke, Director Media Box, Letterkenny, Co. Donegal, Ireland.
www.mediabox.ie
www.facebook.com/mediabox
@JSmediabox on Twitter
You Tube: joannemediabox
Blog: www.mediabox.ie/blog
LinkedIn: joannesweeneyburkemediabox
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
50 tips for increase fb like & 50 types of engaging postMd Ekram
Here you will get 50 tips for increasing like at fb page. This page like will be lead for your business. You have to post different types post that will engage your page member. In this slide you will find 50types of exclusive post styles
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Le slides del seminario "La tutela delle idee creative. Fin dove arriva la proprietà intellettuale e come utilizzarla per proteggere le proprie creazioni"
Omagh enterprise cente social media for businessJoanne Sweeney
Presentation on Social Media for Business delivered by Joanne Sweeney-Burke, Director Media Box, to Omagh Enterprise Centre as part of European SME Week 2011. The top tips of facebook, twitter, LinkedIn, Business Blogging and Online Video. Copyright to Media Box. Created and designed by Joanne Sweeeny-Burke, Director Media Box, Letterkenny, Co. Donegal, Ireland.
www.mediabox.ie
www.facebook.com/mediabox
@JSmediabox on Twitter
You Tube: joannemediabox
Blog: www.mediabox.ie/blog
LinkedIn: joannesweeneyburkemediabox
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
50 tips for increase fb like & 50 types of engaging postMd Ekram
Here you will get 50 tips for increasing like at fb page. This page like will be lead for your business. You have to post different types post that will engage your page member. In this slide you will find 50types of exclusive post styles
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Le slides del seminario "La tutela delle idee creative. Fin dove arriva la proprietà intellettuale e come utilizzarla per proteggere le proprie creazioni"
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
Getting Started with LinkedIn Career PagesDaorong Lin
Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
How to Build Brand Identity Online- 100 Slay IdeasUpReports
Be it small businesses or working professionals, everyone wants to emerge as a brand people can trust. To simplify the brand building task, Team Upreports brings 100 unique branding ideas, hacks and tips for turning yourself or your business into a successful brand. We have vastly covered online branding strategies and tips that will help small businesses, organizations and professionals claim business, sales, traffic, reputation, and fan following. This 100-point online brand identity checklist is for you if online growth is your motto.
Read the complete post over here, http://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
Get your Company Page
Many users can easily land on your page through simple Glabex browsing.
Glabex e-business platform is free for any company.
Every employee has the opportunity to promote your company
Create Roles and assign responsibilities to your team
You can describe your various products as a whole
Glabex offers a robust product
awareness perspective
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
You should constantly be working to build followers for your company
page on LinkedIn in order to expand your reach. It doesn’t matter if
your business is big or small. Perhaps you don’t need the masses to
follow your company page. You simply need to focus on gathering relevant
followers as a small business or professional services company.
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
An Exploration of Blockchain Technology As a Solution for Digital Rights Mana...Holly Winn (She/Her)
Holly Winn's berklee college of music master's program thesis an exploration of blockchain technology as a solution for digital rights management. Published and archived in the Berklee Online database.
1. Social Media Recommendations
Afterreview of BookPal’ssocialmedia accountchannels,B|15has prepared thefollowing list of preliminary
recommendations forupgradesand enhancements to theBookPalFacebook,Twitter, LinkedIn,Google+and YouTube
profiles/pages.
Facebook ___________________
Secure VanityURL: www.facebook.com/BookPal-- alreadydone
Coverimage considerations:
° Replace withanevergreen(i.e.one withnotime based connection)image highlightingthe companyasa
whole (i.e.values,culture,etc.) ratherthanone product/bookoffering.
- You workwithmore than one publisherandthe image reflectsafocuson a specificbook.
- If everout of stock of a bookor no longerofferingit, the image wouldhave tobe replaced.Consistent
brandingacrosssocial networkstobuildbrand familiarityiskey—souserswill know theyare onthe
rightpage/profileeachtime theyvisit.
- You offerdigital e-booksaswell asphysical booksandthe currentimage doesnotreflectthat.An
audience interestedinonlydigitalofferingsmightnotstayon the page long—usersmake decisions
whethertocontinue onina matter of seconds.
Editbasic “About”and description informationtoinclude the ideaof “businessbeingpersonal”and that
customerservice elementsettingBookPalapartfromthe competition,suchasAmazon.
Create variousphotoalbumsaroundtargetindustries(i.e.healthcare,corporate,schools,etc.)andcontent
categoriesortopics(i.e.Marketing,English,Reference) that closelymatchthose onPinterestandthe official
website.
° Thisallowsuserstoquicklybrowse orsee whatisnew in areastheyare mostinterestedin—whichplays
off of the ideathatBookPal offersconvenienceinmore thanone way—incase theydon’tclickonthe
Pinteresttab.
Overall contentvarietyandtype isreallygood,andhashtagsare beingusedappropriately.B|15proposesthe
followingsuggestionsforcontentposts:
° B|15 recommendsmakingsure shortenedlinksforpromotionsorcampaigns includeparameters before
theyare shortened.
- Most importantfieldsare CampaignSource,MediumandName.
- Toolsto add parameters: URL BuilderandHootsuite.
° B|15 recommends,inadditiontorequestingvisitorsLike the page,BookPal requestvisitorsselect“Get
Notifications”fromthe dropdownmenusopostsshow up in those visitors’feeds.
2. B|15’s proposedcontentstrategy includes:
° Messagingdevelopmentre:whyone wouldpurchase aparticularproduct (i.e.,the benefitsitprovides,
successstats).
° Pollsandsurveys—gatheringinsightintowhatyouraudience prefers.
° Featuredeventswhereproductswere used,showingexamplesof happycustomers/clients.
° Behind-the-sceneslookatcompanyculture,“insidescoop” picturesandnews to“humanize”the brand.
° Industry-relevantquotes,jokes,infographics andthird-partyarticles.
° Postshighlightingthoughtleadership articlesorblogposts to show expertise andbuildtrustwith
consumers.
- “The HybridApproachto Learning:WhyTeachersShouldOfferBothDigital andPhysical Book
OptionsinClassrooms”
- BookReviews
PostFrequency:B|15 recommendspostingtwiceaday,sevendaysa weektoincrease likelihoodof being
recommendedinBookPal’stargetaudience feed.
B|15 recommendsadding the followinginitialtabstobe permanentlyhousedon BookPal Facebookpage:
° E-Newslettersign-uptab:Thiswill allow visitorstosignupfor yournewslettersdirectlyfromyour
Facebook page.
- Searchfor a “Static HTML” app.Then, add to andconfigure foryourpage.
- MailChimphasitsown tab app.
° Twittertab forquickaccess to feed –alreadyinplace.
° Pinteresttabforquickaccessto feed –alreadyinplace.
° Instagramtab for quick accessto feed–alreadyinplace.
° Google Plustabfor quickaccessto feed – alreadyinplace.
° Blogtab for quickaccessto the BookPal blog.
- Woobox offers afree CustomTab app forthis. Addto and configure foryourpage.
° YouTube tab forquickaccess to the channel—alreadyinplace.
° Create a customtab for specificlandingpagestofeature acontests,sweepstakesandgiveaways –
alreadyinplace.
Create Facebooklists andCustomAudiences tosegmenttargetaudiences andnewssources.
° See whatcontent target/lead segmentsare interestedin togetideasforthoughtleadershippieces.
° Quicklybe able to engage inoutreachwithtarget/lead segments,especiallythose importedfromyour
email contactlist.
° Findtrending,relevant news topicstogetideasforthoughtleadershippieces.
Employee Engagement:Askemployeestolike the BookPal Facebookpage andongoingcompanyposts.
Twitter ___________________
EditDescriptiontoinclude shortenedlinktoFacebookpage.
Utilize free TwitterCards—showingquickproduct/book detailspresentonthe website inavisuallyappealing
way. Stepsare as follows:
° Choose a card and fill inrequiredinformation.
° Insertcode on landingpage forthe card—the page to pull imagesfrom.
° Verifythe card.
° Whenyoutweetwiththe linktothat page,the Twittercard will be embedded.
Create five unique andfive standardhashtags forregularuse,definingcontentthatfitsundereachhashtag
category. Standardhashtagsallowforthe targetingof those whoare not alreadyfamiliarwiththe BookPal
brand,but have an interest inthe topic.Inadditiontothe #FridayReadshashtag,B|15 suggests the following:
3. #BookPalCulture #BookPalSupport #BookPalPromo
#GetSocialWithBookPal (Campaign) #BookPal[Industry] #BookPalEvent
TweetFrequency:B|15recommendsfive timesperday,varyingacrossthe course of a day,sevendaysa week
due to the fact Twitterhas a shorterlifespanfortweets.
Employee Engagement:Askemployeestofollow the BookPal Twitterprofile,andfavorite orretweetongoing
tweets.
Create private liststokeeptargetedaudiencesandnewssegmentedforoutreach ortopicdiscovery.B|15
recommendsthe following:
° NewBusinessProspects
° FormerCustomers/Clients
° Competitors
° Partners
° CurrentClients
° Employees
° IndustryNews Sources
Followindustry leadersandthose whoyou’dliketoconnectwithfurther. Youcan alsoutilize afollow-unfollow
tactic whichallowsnotificationsof yourfollows tobe showninaprospectsinbox.Prospectsmaythenclickto
see whohas followedthemwithoutyouhavingtoremainafollower.
Engage withfive followersonce aweekbycommentingon,retweetingorfavoritingtheirtweets.
° Prioritize mostimportanttargets/leadswhenitcomestoengagementefforts.
° Try to vary followers engagedwitheachweektopreventunfollow actions.
Thank usersforfollowingyouwithin48hoursof the action.
LinkedIn _____________
ClaimVanityURL: http://www.linkedin.com/company/BookPal
Include othersocial mediaprofile/pagelinksindescription.
Revise descriptionto mentione-booksaswell.
PostFrequency:B|15 recommendsonce aday,sevendaysa week.
ConnectwithkeypartnersonLinkedIn.Endorse connections toleadthe wayforthemto endorse you. Steps
are as follows:
° Scroll to the SkillsandEndorsementssectionof aconnection’sprofile
° Clickthe name of the skill,orthe + signnextto the skill.
Page viewersmayalsoviewcompanyemployees’profilestolearnmore. Once LinkedInPublishingplatformis
rolledoutto employees,providebestpracticesandletthemcontribute expertiseontheirprofiles.
Utilize showcase pages tohighlightdifferentproducts/books,especiallynew arrivalsfortoptargetedaudiences.
The stepsto creation are as follows:
° Loginto the BookPal page as an admin,click“Edit” andselect“Create a Showcase Page”.
° Enter the page name and assignyouradministrators.
° Click“Create”to go intodraftmode.