The document provides tactical options for optimizing a brand's Google+ page, including uploading high-resolution profile and cover photos, using circles to communicate with different audience segments, connecting with fans through Hangouts video chats, and utilizing multiple managers for a Google+ page. Uploading appealing visuals and engaging with fans through circles and video are recommended to enhance the Google+ presence.
Google a publié en août 2014 un guide de prise en main de son réseau social Google Plus.
Il couvre les différentes fonctionnalités offertes par les pages, les profils, les photos, les événements, les hangouts, les chaînes Youtube, mais également les outils de promotion de Google+.
Source du guide : http://services.google.com/fh/files/misc/googleplus-partner-playbook-august-2014.pdf
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
Google a publié en août 2014 un guide de prise en main de son réseau social Google Plus.
Il couvre les différentes fonctionnalités offertes par les pages, les profils, les photos, les événements, les hangouts, les chaînes Youtube, mais également les outils de promotion de Google+.
Source du guide : http://services.google.com/fh/files/misc/googleplus-partner-playbook-august-2014.pdf
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Attention and it's types are discussed in this presentation with examples it would be help you to understand attention, it's importance, and where, when, and why we pay attention. thanks' MNA Rajput.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Attention and it's types are discussed in this presentation with examples it would be help you to understand attention, it's importance, and where, when, and why we pay attention. thanks' MNA Rajput.
Whether your brand is just getting started on Google+ or you’ve been active since the beginning, the new Google+ Playbook is designed to help you get the most from your presence on Google+. The step-by-step guides offer a concise overview of the features and functions of Google+ — from connecting your YouTube channel and posting regular content to helpful tips and best practices for Hangouts, Communities, and more.
Table of Contents
1 Getting Started
2 Promote Your Presence
3 The Stream
4 Google+ Pages
5 Hangouts
6 Communities
7 Photos
8 Events
9 Index
Google+ Partner Playbook
Table of Contents
Chapter 1: Getting Started
4 Google+ Weekly Newsletter
5 What is a Google+ Presence?
6 Profiles vs. Pages
7 Using Circles
8 Google+ and YouTube
9 Linking Google+ and YouTube
10 Create a Channel for Your Page
Chapter 2: Promote Your Presence
12 Badges
13 Follow Button
14 +1 Button
15 Share Button
16 +Post Ads
17 Promotion Checklist
Chapter 3: The Stream
19 About Your Home Page
20 Post Formatting
21 Mentions
22 Hashtags
23 Hashtag Discoverability
24 Hashtags in Search
25 Posting Best Practices
26 Conversation Best Practices
Chapter 4: Google+ Pages
28 How to Create a Google+ Page
29 What is Google My Business?
30 Verify Your Local Business
31 How to Add Page Managers
32 How to Transfer Page Ownership
33 Insights
Chapter 5: Hangouts
35 What are Hangouts?
36 What are Hangouts On Air (HOA)?
37 How to Schedule an HOA
38 How to Start a Scheduled HOA
39 How to Invite Participants
40 HOA Links
41 Technical Setup
42 Professional Quality Setup 1
43 Professional Quality Setup 2
44 Professional Quality Setup 3
45 Professional Quality Setup 4
46 Integrating Prerecorded Footage 1
47 Integrating Prerecorded Footage 2
48 Integrating Prerecorded Footage 3
49 Preparing Your Participants
50 Hosting a Dress Rehearsal
51 Promoting Your HOA
52 Make Your Hangouts Look Better
53 HOA Apps and Cameraman
54 How to Use Cameraman
55 What is Control Room?
56 How to Use Control Room
57 What is Q&A?
58 How to Use Q&A
59 What is Showcase?
60 How to use Showcase
61 Planning Hangout Content
62 Audience Participation
63 Production Roles
64 After Your Hangout On Air
Chapter 6: Communities
66 What are Communities?
67 How to Participate in a Community
68 How to Create a Community
69 Moderating Your Community
70 Promoting Your Community
Chapter 7: Photos
72 Why Google+ Photos?
73 Auto Backup
74 Auto Enhance and Auto Awesome
75 Advanced Photo Editing
Chapter 8: Events
77 What are Events?
78 How to Create an Event
Avui us compartim el Google+ Partner Playbook, una guia dissenyada per ajudar-vos a obtenir el máxim de presència a la Plataforma Social de Google. Ja sigueu nous a Google+ o usuaris avançats, el Playbook és un resum de les característiques y funcions de Google+ que recull des de com vincular un canal de YouTube y publicar contingut de forma habitual, fins a consells útils y bones pràctiques per a Hangouts, Comunitats y molta més informació
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Similar to Attention POV: Google Plus Tactical Options (20)
The updates to Facebook promotional guidelines comes with very specific permissions, giving brands more freedom to host contest and giveaways, while adding a layer of restrictions to protect Facebook users from invasive marketing efforts.
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
In our October Innovations report, we went through the marketing loop and identified our favorite examples from the month along the customer journey.
As expected, we saw a surge in all things mobile. Research from Gartner provided significant projections for the next two years in the growth of smartphone & tablet activity, and brands have jumped onboard, targeting consumers through in-app mobile ads and in-store consideration tactics. In our report, we highlighted the Honda campaign in Zynga’s Scramble With Friends mobile game, Target’s use of QR codes for secretive holiday toy shopping and Kraft’s experimentations with NFC in groceries across the Bay Area.
Also to note, we saw both DisneyStore.com and Rent the Runway refresh their ecommerce sites, just in time for holiday season, and Red Bull make a splash across the globe with one of the biggest brand moments of the year — Stratos.
Check back on our blog soon, as we’ll be recapping this year’s Black Friday and Cyber Monday research & news in our next report!
Rewriting the Rules of Global Social MediaAttention
Last week, Facebook announced the rollout of Global Pages, allowing brands to
seamlessly establish one, centralized global identity. Fresh off of their 1 billion user
milestone, Global Pages confirms that Facebook is investing in the brand and consumer
experience by allowing brands to create one overarching global community for fans and
brands alike
This fall, our Global Social Media team takes a step back at the five underlying social media trends spotted as of September 2012. With over 1.4 billion social media users (19.2% increase over 2011) we continue to witness unprecedented growth in an industry where new players, features, and technologies are introduced every single day. And as the industry furthers its scale globally, we'll no doubt see additional shifts in trends and behaviors as new markets enter in with unique cultures and practices of their own.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2.
Attention POV
Google+
Tactical
Options
Ali
Donato
October
14th,
2013
Onboard,
Optimize
and
Enhance
your
brand’s
Google+
page
with
these
few
easy
options.
Tactic
1:
Upload
Profile
Picture
and
Cover
Image
The
profile
picture
and
cover
image
are
key
to
making
a
good
first
impression
on
visitors
to
your
page.
•
Decide
how
you
want
to
design
your
cover
image
Consider
your
cover
image
as
an
opportunity
to
make
an
impact
and
engage
potential
customers,
clients
and
visitors.
Below
are
examples
of
how
to
utilize
the
cover
image:
o Present
your
products,
locations,
or
iconic
images
like
Land
Rover
o Create
a
collage
of
images,
like
Coca-‐Cola
o Or,
highlight
brand
icons,
like
Progressive
o Aim
for
colorful
and
detailed
photos,
like
Sephora
•
Use
high-‐resolution
photos
To
make
your
page
look
visually
appealing
to
visitors,
be
sure
to
avoid
using
blurry
or
pixelated
photos.
It
is
recommended
that
you
upload
cover
photos
that
are
960
x
540
pixels.
At
a
minimum,
select
a
photo
that
is
480
x
270
pixels
and
at
maximum,
select
a
photo
that
is
2120
x
1192
pixels.
Google+
pages
will
automatically
resize
proportionately
to
fit
the
screen
a
user
is
viewing
on.
Viewers
will
always
see
the
Attention
I
Google+
Tactical
Options
2
3. •
cover
photo,
a
preview
of
the
first
post,
circles
and
navigational
elements
no
matter
what
device
or
browser
they
are
using.
Be
aware
of
the
circular
and
square
formatting
of
the
profile
pictures
The
profile
picture
will
appear
as
a
circle
on
the
top
of
the
page
and
as
a
square
next
to
each
individual
post.
Keep
in
mind
that
the
logo
you
use
may
appear
with
some
white
edges
around
the
side
if
it
is
not
sized
correctly.
Consider
your
profile
image
when
designing
your
cover
photo
to
make
sure
it
does
not
interfere
with
the
aesthetics
of
the
cover
photo.
Tactic
2:
Use
“Circles”
to
Communicate
to
Different
Types
of
People
A
key
difference
between
Facebook
and
Google+
is
that
you
can
follow
fans
back.
Google+
allows
you
to
segment
the
people
you
follow
into
groups,
or
circles.
These
circles
essentially
create
smaller
audiences,
enabling
you
to
interact
by
sharing
targeted
messages
to
specific
groups.
For
example,
a
fashion
retailer
may
utilize
a
“customer”
circle
where
they
share
the
latest
promotions,
and
a
“fashion
blogger”
circle
where
they
share
upcoming
collections.
Creating
circles
is
a
simple
process.
You
will
find
who
has
added
you
to
their
circles
under
the
“Added
You”
tab,
and
then
you
will
follow
the
user
back
and
drag
and
drop
into
the
circle
of
your
choice.
Default
circles
include
Friends,
Family,
Acquaintances
and
Following.
You
can
delete
the
default
circles
as
well
as
any
of
the
circles
you
have
created.
Attention
I
Google+
Tactical
Options
3
4. Tactic
3:
Connect
with
Fans
via
Hangouts
Hangouts
let
you
meet
customers
face-‐to-‐face
in
high
definition.
You
can
make
the
conversation
even
bigger
by
hosting
a
Hangout
On
Air,
allowing
you
to
live-‐stream
and
record
your
video
call
so
the
whole
world
can
watch.
Suggestions
to
utilize
Hangouts:
•
•
•
Ask
your
followers
what
they
think
about
your
new
product,
ad,
initiative,
etc.
Use
Hangouts
and
comments
to
have
meaningful
exchanges
that
can
provide
more
insight
than
anonymous
reviews.
Host
exclusive
interviews
with
your
team.
This
tool
can
be
a
useful
way
to
connect
with
out
of
town
editors
for
previews
or
additional
stories.
Invite
circles
or
individual
people
to
join
you
in
a
Hangout
On
Air,
then
share
it
with
the
world.
Your
Hangout
On
Air
will
be
recorded
as
a
public
video
and
will
be
available
on
your
Home
page
when
the
broadcast
has
ended.
You
can
edit
the
video
as
needed.
Tactic
4:
Utilize
Multiple
Managers
Google+
pages
can
have
multiple
managers,
similar
to
that
of
administrators
on
Facebook
pages.
Each
page
can
have
1
owner
but
up
to
50
managers.
To
add
managers:
1. Make
sure
you
are
using
Google+
as
your
brand
page
and
not
as
your
personal
profile.
2. Select
"Managers"
from
the
top
menu.
3. Click
Add
manager,
enter
their
email
address
or
invite
by
profile,
and
click
Invite.
The
“Managers”
page
will
display
all
the
active
managers
and
people
who
have
been
invited
to
become
managers.
When
a
manager
invitation
is
accepted,
the
owner
of
the
page
will
receive
an
email
notification.
Attention
I
Google+
Tactical
Options
4
5.
Below
are
suggestions
to
make
the
most
of
multiple
administrators:
• Collaborate
on
content
and
engagement
to
maximize
impact
• Run
a
day-‐long
live
Q&A
where
teammates
can
take
turns
acting
as
the
page
to
respond
to
follower
questions
and
comments
• Add
G+
into
the
content
calendar
in
order
to
maintain
a
constant
schedule
For
more
explicit
directions
to
add
managers
as
well
as
information
on
removing
managers
and
transferring
ownership,
click
over
to
the
support
page.
Tactic
5:
Get
Posting!
•
•
Decide
the
tone
of
voice
for
the
page.
Will
you
post
products
and
ad
campaigns
(i.e.
H&M
and
Burberry)
or
will
you
post
fans
of
the
week
and
prompting
questions
to
engage
users
(i.e.
Uniqlo)?
Establish
a
content
calendar
prior
to
posting
o Update
regularly
–
G+
is
a
social
channel
and
the
more
great
content
you
post,
the
more
people
will
want
to
return
Suggested
timing
to
begin:
2-‐3
posts
a
week
o Speak
with
a
message
targeted
to
your
audience
o Surprise
people
–
keep
your
audience
on
their
toes
by
offering
special
deals,
Hangouts
or
exclusive
content
o Engage
in
the
conversation
–
respond
to
notifications,
see
where
you
have
been
mentioned
and
jump
in
o Promote
local
events
on
your
Google+
page
to
insure
that
Google
Maps
Directions
are
readily
available
and
appear
in
the
first
few
search
results
Attention
I
Google+
Tactical
Options
5
6.
Tactic
6:
Show
Ads
with
your
Google+
Page
Endorsements
It
is
easy
for
people
to
share
web
content
with
Google+.
When
you
link
your
Google+
page
and
your
ads,
Google
can
show
endorsements
for
your
business
from
your
Google+
followers.
These
are
called
annotations,
also
referred
to
as
shared
endorsements.
Find
more
information
here.
Tactic
7:
Become
a
Verified
Account
Google
reserves
verified
accounts
for
brands,
celebrities
and
editors.
Upon
uploading
content,
Attention
will
connect
with
the
correct
Google
contacts
to
ensure
your
brand
page
becomes
verified.
For
detailed
verification
instructions,
click
here.
Attention
I
Google+
Tactical
Options
6
7. About
the
Author
Ali
is
a
Client
Services
Associate
at
Attention.
She
is
a
recent
graduate
of
Marist
College
and
her
previous
positions
include
client-‐side
marketing
and
intern
at
Attention.
LinkedIn
Google+
Twitter
Attention
I
Google+
Tactical
Options
7