Presentation on Social Media for Business delivered by Joanne Sweeney-Burke, Director Media Box, to Omagh Enterprise Centre as part of European SME Week 2011. The top tips of facebook, twitter, LinkedIn, Business Blogging and Online Video. Copyright to Media Box. Created and designed by Joanne Sweeeny-Burke, Director Media Box, Letterkenny, Co. Donegal, Ireland.
www.mediabox.ie
www.facebook.com/mediabox
@JSmediabox on Twitter
You Tube: joannemediabox
Blog: www.mediabox.ie/blog
LinkedIn: joannesweeneyburkemediabox
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
How to use Blogs, Youtube and Slideshare for Marketing your Business Abhinav Sahai
Content marketing: What is it, why is it useful for your business and how to use it for your company or business. Presentation contains pointers on how to market your business using the Social Media tools viz Blogging, Youtube and Slideshare.
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
Social media has become a terrific markeitng tool, but many companies have trouble getting started. Here are some of the steps I recommend to clients, starting with the blog.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day.
Part 1: What is Social Media and Why Does Your Business Need It?
Part 2: Define the Business Goals and Social Media Tactics and Metrics
Part 3: Training on Social Networks and the Tools
Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses"
Part 5: Social Media Marketing LEAD Strategies and Business Integration
Part 6: Calls to Action and Accountability
Part 7: Feedback Form - To Fill Out of the Days Experience
Similar to Omagh enterprise cente social media for business (20)
State of Social Media in the Public Sector USA Report Joanne Sweeney
The State of Social Media in the Public Sector in the USA report is an analysis of the social media activity of 726 Local, State, and Federal government and public sector agency accounts in 17 states in America. Authored by Joanne Sweeney, CEO of Public Sector Marketing Institute.
Download the report here: https://publicsectormarketingpros.com/state-of-social-media-report-usa/
Joanne Sweeney-Burke of Digital Training Institute highlights the importance of radio stations embracing digital. From leveraging social, smartphones and their storytelling abilities to realising that engaging new and younger audiences is possible. Joanne shared this presentation at the 2018 Radio Days Ireland conference in Dublin hosted by Learning Waves and the Independent Broadcasters of Ireland. Find out how the changes in digital and smartphone use are impacting the potential for radio stations.
Joanne Sweeney-Burke and Sophie Burke's presentation to the global Digital Citizenship Summit at Twitter HQ in San Francisco on Friday 28 October 2016. We share how Gen Z are using the social web and the legacy of their activity.
Digital marketing bites for the food, retail & hospitality industryJoanne Sweeney
Learn with my winning digital marketing tactics for the food, retail and hospitality industry. I have developed 12 digital marketing tactics or bites specific to social media, content & video marketing as well as web strategies that businesses should implement into their digital marketing right now.
Topics covered:
• How to boost engagement on social media
• Content marketing tactics to whet the appetite of your customers
• Video marketing strategies to tell your unique story
• How to create brand advocates for your business
Online PR Masterclass Digital Training Institute Joanne Sweeney
Joanne Sweeney-Burke of Digital Training Institute presents a masterclass on Online Public Relations. From drafting an online press release to blogger outreach, social media sharing and pitching a journalist.
Online PR - Merging Old Traditions & New TechnologiesJoanne Sweeney
Top tips to write your online PR strategy. Joanne Sweeney-Burke of Media Box and Digital Training Institute offers her insights into how to write an online PR plan.
Funded Organisations must ensure that they communicate and acknowledge the support they receive. This presentation for Monaghan Community Forum looks at how to present and communicate funded project effectively.
Joanne Sweeney-Burke, Media Box presents this workshop.
With 2 billion people now using facebook worldwide and twitter, LinkedIN and You Tube normal daily interactivy for most of us, the burning question still remains – how can you make money from social media?
Social Media Trainer and Media Box Managing Director, Joanne Sweeney-Burke investigates this question a bit further in this workshop.
So if you use social media for business or are considering using it, and want a certain return on investment, this workshop is for you.
Joanne Sweeney-Burke of Media Box delivers this workshop.
Challenging economic times requires stamina and self-motivation. No matter how good your business is or how innovative your product or service, without the determination and grit to drive it forward, you could find yourself and your business on the back-foot.
Bringing her own life and business experience to bear on this workshop, Joanne Sweeney-Burke – mother, wife, trainer, business owner, boss, mentor, triathlete, blogger, media commentator, speaker – asks the question, “so how do you react when life circumstance challenge you? Do you stand still in defence or do you crumble under pressure?”
By the end of this workshop you will be more self-aware and hopefully will have found your passion to fight and problem-solve.
How to set up a twitter account? How to start on twitter? Here are the ABCs of twitter that I've created in Media Box. The key rules of twitter are to start listening to the conversation and get involved when you have something useful to say.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. The Shift to Web 2.0
“The second generation of
the World Wide Web,
especially the movement
away from static web pages
to dynamic and shareable
content and social
networking.”
8. The New Rules of Marketing & PR
Before the web came along there were only two ways to get
noticed:
1. Buy expensive advertising
2. Beg the media to tell your story
Now we have better options!
Simply: publishing interesting content on the web that your
buyers want to consume.
It’s all about developing relationships, having a twoway
conversation and engaging with an audience relevant to
you, your business or your organisation.
9. Top 10 Principles of Social Media
1. DeNine your niche market
2. Review your audience proOile
3. Build the Following ‐ be open, helpful, brave,
transparent, remarkable
4. Reward the Following
5. When you Make a Mistake ‐ Apologise
6. Be a Curator
7. Be authentic
8. Give social media it’s credit
9. Pull don’t push
10. Keep up with changes
12. Facebook Tips
ProOiles are for people
Pages are for business
Select a permanent name and category
You can only change business page name if under 100 LIKES
Use the ‘info’ tab for company details
Customise your url e.g. facebook.com/mediabox
Promote your page ‐ fresh and rich content ‐ exclusive
news, photos, video, links
Measure engagement with insights ‐ comments, LIKES,
posts
Add FBML (facebook mark‐up language) ‐ you need a
developer to customise tabs
Groups ‐ max messaging to 5,000 people
Choose your Landing Page ‐ wall, info, events, promotion
Cross promote content on other platforms
13. Personal ProOile V Business Page
•The Rules: It’s against Facebook terms to use a proNile for a
business.
(Ref: Paddy Power & Recruitment Ireland case studies)
• SEO: Fan pages are indexed by search engines. ProNiles are not.
• Build your Following: Fan Pages can have an unlimited number
of fans. ProNiles are ltd. Personal proNiles max is 5,000.
• Multiple Brand Platforms: You can have multiple fan pages, but
only one personal proNile.
•Features: More features for business on a business page
* Good news: you can now change your personal page to a
business page (but it is a permanent action!)
14. Secrets of Facebook Posting
• Find your rhythm ‐ how often to post and what to say ‐ it must
reNlect your business product or service
• Find your authentic voice ‐ be human, be real, be conversational.
Share videos of your company, photos of you, staff or product,
clients
• Set Aside Time Make facebook part of your marketing strategy
and set aside time daily ‐ to check for notiNications, comments, likes
& to post ‐ time is relative to each individual business or
organisation but 5‐20 minutes daily is a good rule of thumb
• Share News & Exclusive Content ‐ now give your followers a
reason to LIKE your page and to keep them engaged
• Encourage Fan Participation ‐ fun and engaging calls to action
which encourage participation e.g. ask questions, ask for opinions,
share posts that you love. Allow fans to post directly to your wall
with questions, feedback and compliments.
15. Secrets of Facebook Posting
• Reward your Fans post special offers just for your
facebook fans e.g. discount codes & exclusives on new
products. Or use a “Check‐In” Deals that can only be
redeemed in your store.
• Market your Facebook Page ‐ promote your facebook
page on your website (plug‐ins and logo), ezine,
newsletter, press ads, radio ads, point of sale material,
email signature, business cards, brochures, menus etc.
• Landing Page ‐ this encourages visitors to Like your
page. You need a developer/designer to do this.
• Partnerships ‐ Partner with other brands or local
organisations to create co‐promotions and encourage
viral sharing with incentives
16. Secrets of Facebook Posting
• Expand the Reach of Your Posts ‐ When you mention a
person or organization you are connected to in a post on
Facebook, type the @ symbol, begin typing the name,
and then choose them from the dropdown menu. Your
post will automatically post to their Wall.
• Use PlugIns on your Website ‐ Install a Like box on
your homepage and a link on your newsletters and
emails to drive people to your Facebook Page.
20. Best Practice Case Study
Avatar this is your proNile picture
Customised Tabs ‐ tabs to suit your business
Include FBML to code your own tabs
Need some developer help here
Competitions / Promotions ‐ offers, giveaways
CheckIn ‐ people can tag themselves at your business
With Facebook Places
Polls ‐ start a poll and get feedback on a product/issue
Join my List ‐ invite people to join your mailing list
Notes ‐ publish press releases or longer posts here
Landing Pages ‐ develop an engaging landing page using FBML
Links ‐ Link to your website, interesting news bits
Send Updates to Fans post regularly
Discussions start a discussion an engage and audience
Video ‐ upload your own videos or those you like
Photos upload your photos and tag people or pages
You Tube ‐ embed your you tube channel
Events ‐ create an event and send invitations to your fans
23. Twitter Marketing
Twitter is a website, owned and operated by Twitter Inc., which
offers a social networking and microblogging service, enabling
its users to send and read other users' messages called tweets.
Tweets are text-based posts of up to 140 characters displayed on
the user's profile page. Tweets are publicly visible by default,
however senders can restrict message delivery to their friends
list. Users may subscribe to other users' tweets—this is known as
following and subscribers are known as followers.
- Wikipedia
24. Why Twitter for Business?
• Reach and interact with like-minded businesses and a
wider
online audience
• Deepen your customer relationships
• Attract new customers
• Forge relationships with other businesses engaging in
online
communications
• Encourage Word of Mouth marketing for your business
• Improve customer services (e.g. Eircom, UPC)
36. LinkedIn is a businessoriented social networking site.
Founded in December 2002 and launched in May 2003, it is
mainly used for professional networking. As of 2 November
2010 (2010 1102), LinkedIn had more than 80 million
registered users, spanning more than 200 countries and
territories worldwide.
Wikipedia
37. Why LinkedIn for Business
• Manage the your public professional profile
• Reach potential clients, service providers and subject
experts
• Create and collaborate on projects, gather and share
data
• Be found for business opportunities and find potential
partners
• Gain new insights from discussions with like-minded
businesses
• Discover inside connections that can help land jobs &
close deals
• Post and distribute job listings to find the best talent for
your company
42. Business Blogging
What is it?
"A blog is a web page made up of usually short,
frequently updated posts that are arranged
chronologicallylike a what's new page or a
journal."
The term is actually weblogs coined by Jorn Barger in 1997.
A blog is a type of website or part of a
website. Blogs are usually maintained by an
individual with regular entries of
commentary, descriptions of events, or
other material such as graphics or video.-
Wikipedia
56. The Social Media Strategy
Set Goals: e.g.I want to increase awareness of my company by driving
brand reputation; I want to secure x no. of attendees to my event via
social media)
Implement: Decide on a timeframe for the campaign? Be realistic. Decide
on the communication channels; have a different conversation on each;
be visual; have a voice; have exceptional and engaging content.
Measure: Are people listening? What are they saying? What are the
number of enquiries? Any sales? Is the phone ringing more than before?
Is there better WOM? What has happened to your brand reputation?
Evaluate: Were your goals met? If not, what can you say is different now
than before?
57. ROI Should Deliver
• Search Engine Results and Visibility
• Website Traffic and Time on Site
• Creating a Community of Brand Ambassadors
• Customer Service & Loyalty
• Sales and Word of Mouth Referrals
• Increased Productivity
• Reduced Overheads
• Product/Brand Awareness
• Reputation Management
• New Strategic Alliances
• Research & Consumer Insights
• Innovation & New Product Development
• Global Reach
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